How popular isNew Balance?
In September 2026, people searched for New Balance by name about 78,000 times in New Zealand, a 26.8% increase from the previous year. These searches made up 44.6% of all New Zealand running shoe brand searches, placing New Balance first out of seven brands. When we asked both ChatGPT and Google AI Overviews about running shoe brands, New Balance appeared in all answers and was the fourth most recommended of the seven.
New Balance is the most searched of 7 competitors and the fourth most recommended in AI answers.
New BalanceShare of searches 44.6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 4th
ASICSShare of searches 30.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
HOKAShare of searches 11.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
OnShare of searches 6.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
MizunoShare of searches 3.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top running shoe brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, New Balance appeared in all five answers. New Balance is the fourth most recommended of the seven.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- New Balance5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- ASICS5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- HOKA5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Brooks5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Saucony2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- On0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Mizuno0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about running shoe brands
5 answers
Asked ChatGPT
“Which running shoe brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best running shoe brands in New Zealand?”
Asked ChatGPT
“What's the best running shoe brand in New Zealand for daily training?”
Searched Google, AI Overview
“best running shoes”
Searched Google, AI Overview
“neutral running shoes”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Which running shoe brands compete with New Balance?
Share of searches by month for New Balance, ASICS, HOKA, On, Mizuno, Saucony. The figures are in the table below the chart.
View monthly share of searches table
| Month | New Balance | ASICS | HOKA | On | Mizuno | Saucony | Brooks |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 44.4% | 28.3% | 14.1% | 5.9% | 3.1% | 2.4% | 1.7% |
| Nov 2025 | 44.9% | 28.3% | 14.8% | 5.4% | 2.6% | 2.3% | 1.7% |
| Dec 2025 | 45.7% | 26.1% | 16.2% | 5.6% | 2.7% | 1.9% | 1.8% |
| Jan 2026 | 40.1% | 31.2% | 15.3% | 5.6% | 3.5% | 2.3% | 1.9% |
| Feb 2026 | 38.5% | 33.3% | 15.6% | 4.8% | 3.7% | 2.2% | 1.9% |
| Mar 2026 | 41.8% | 31.8% | 13.4% | 5.2% | 4% | 2.2% | 1.7% |
| Apr 2026 | 42.5% | 29.9% | 13.6% | 5.9% | 4% | 2.3% | 1.8% |
| May 2026 | 47.3% | 28.2% | 11% | 5.8% | 3.4% | 2.1% | 2.2% |
| Jun 2026 | 48.6% | 27.3% | 10.7% | 6.5% | 3% | 2% | 1.9% |
| Jul 2026 | 44.2% | 31.7% | 11.7% | 4.9% | 3.4% | 2% | 2.2% |
| Aug 2026 | 44.9% | 31.1% | 11.6% | 5% | 3.3% | 2.2% | 1.9% |
| Sep 2026 | 44.6% | 30.3% | 11.4% | 6.4% | 3.2% | 2.2% | 1.8% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 44.6% | 65.7K | -0.76% | -0.3 points | |
| 2, held 2nd | 30.3% | 44.6K | -2.8% | -0.9 points | |
| 3, held 3rd | 11.4% | 16.9K | -1.6% | -0.2 points | |
| 4, held 4th | 6.4% | 9.5K | +28.8% | +1.4 points | |
| 5, held 5th | 3.2% | 4.8K | -1% | 0 points | |
| 6, held 6th | 2.2% | 3.3K | -0.31% | 0 points | |
| 7, held 7th | 1.8% | 2.7K | -3.2% | -0.1 points |
44.6%
Held 1st. 65.7K estimated branded searches, -0.76% vs prior month. Share -0.3 points.
2.
ASICS30.3%
Held 2nd. 44.6K estimated branded searches, -2.8% vs prior month. Share -0.9 points.
3.
HOKA11.4%
Held 3rd. 16.9K estimated branded searches, -1.6% vs prior month. Share -0.2 points.
4.
On6.4%
Held 4th. 9.5K estimated branded searches, +28.8% vs prior month. Share +1.4 points.
5.
Mizuno3.2%
Held 5th. 4.8K estimated branded searches, -1% vs prior month. Share 0 points.
6.
Saucony2.2%
Held 6th. 3.3K estimated branded searches, -0.31% vs prior month. Share 0 points.
7.
Brooks1.8%
Held 7th. 2.7K estimated branded searches, -3.2% vs prior month. Share -0.1 points.
Compare popularity between New Balance and its closest rivals
Every comparison with New Balance
20 comparisons
- Adidas vs New Balance
- New Balance vs Nike
- ASICS vs New Balance
- New Balance vs Puma
- New Balance vs Skechers
- Converse vs New Balance
- HOKA vs New Balance
- New Balance vs On
- New Balance vs Under Armour
- New Balance vs Reebok
- Allbirds vs New Balance
- Canterbury vs New Balance
- Mizuno vs New Balance
- New Balance vs Saucony
- New Balance vs Vans
- Brooks vs New Balance
- Ecco vs New Balance
- DVS vs New Balance
- Anta vs New Balance
- etnies vs New Balance
How has branded search demand for New Balance changed in New Zealand over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for New Balance in New Zealand rose from 61.5K to 78K.
- Across the 12 months ending September 2026, New Balance’s share of searches among running shoe brands in New Zealand peaked at 48.6% in June 2026 and was lowest at 38.5% in February 2026.
How did search popularity change for New Zealand running shoe brands in September 2026?
5 changes
In September 2026, On gained share of searches among running shoe brands in New Zealand, from 5% to 6.4%.
In September 2026, ASICS lost share of searches among running shoe brands in New Zealand, from 31.1% to 30.3%.
Estimated monthly branded searches for Brooks in New Zealand rose 28.7% over 12 measured months, from 2.1K to 2.7K in September 2026.
Estimated monthly branded searches for Mizuno in New Zealand rose 24.9% over 12 measured months, from 3.8K to 4.8K in September 2026.
Estimated monthly branded searches for New Balance in New Zealand rose 20.6% over 12 measured months, from 54.5K to 65.7K in September 2026.
How are New Balance’s branded searches counted?
15 search terms
Brandwave collects information about searches that people make online using New Balance’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- new balance
- new balance 1080
- new balance 2002r
- new balance 530
- new balance 550
- new balance 574
- new balance 740
- new balance 9060
- new balance outlets
- new balance shoes
- new balance sneakers
- newbalance
- newbalance 327
- newbalance shoes
- newbalance sneakers
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Where does New Balance compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Sneaker brands | 3rd of 10 | 19.5% | Show ranking |
| Casual shoes brands | 3rd of 7 | 21.5% | Show ranking |
| Rugby cleats brands | 3rd of 6 | 25.5% | Show ranking |
| Football boot brands | 3rd of 6 | 26.7% | Show ranking |
| Basketball shoe brands | 3rd of 6 | 27.1% | Show ranking |
| Skate shoes brands | 3rd of 7 | 27.8% | Show ranking |
| Baseball cleats brands | 3rd of 5 | 30.2% | Show ranking |
| Turf shoes brands | 3rd of 5 | 30.2% | Show ranking |
| Football cleats brands | 3rd of 4 | 30.7% | Show ranking |
| Running shoe brands | 1st of 7 | 44.6% | Shown above |
Is New Balance your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.