Brandwave

How popular isASICS?

In September 2026, people searched for ASICS by name about 52,600 times in New Zealand, a 27.6% increase from the previous year. These searches made up 30.3% of all New Zealand running shoe brand searches, placing ASICS second out of seven brands. When we asked both ChatGPT and Google AI Overviews about running shoe brands, ASICS appeared in all answers and was the most recommended of the seven.

Search and AI answers in September 2026

ASICS is the second most searched of 7 competitors and the most recommended in AI answers.

  1. New BalanceShare of searches 44.6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 4th
  2. ASICSShare of searches 30.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. HOKAShare of searches 11.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
  4. OnShare of searches 6.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. MizunoShare of searches 3.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

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Top running shoe brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, ASICS appeared in all five answers. ASICS is the most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. ASICS1st
  2. Brooks2nd
  3. HOKA3rd
  4. New Balance4th
  5. Saucony5th
  6. On–
  7. Mizuno–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • New Balance5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • ASICS5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • HOKA5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Brooks5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Saucony2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • On0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Mizuno0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about running shoe brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Which running shoe brands compete with ASICS?

ASICS against running shoe brands in New Zealand, by month

Share of searches by month for New Balance, ASICS, HOKA, On, Mizuno, Saucony. The figures are in the table below the chart.

View monthly share of searches table
MonthNew BalanceASICSHOKAOnMizunoSauconyBrooks
Oct 202544.4%28.3%14.1%5.9%3.1%2.4%1.7%
Nov 202544.9%28.3%14.8%5.4%2.6%2.3%1.7%
Dec 202545.7%26.1%16.2%5.6%2.7%1.9%1.8%
Jan 202640.1%31.2%15.3%5.6%3.5%2.3%1.9%
Feb 202638.5%33.3%15.6%4.8%3.7%2.2%1.9%
Mar 202641.8%31.8%13.4%5.2%4%2.2%1.7%
Apr 202642.5%29.9%13.6%5.9%4%2.3%1.8%
May 202647.3%28.2%11%5.8%3.4%2.1%2.2%
Jun 202648.6%27.3%10.7%6.5%3%2%1.9%
Jul 202644.2%31.7%11.7%4.9%3.4%2%2.2%
Aug 202644.9%31.1%11.6%5%3.3%2.2%1.9%
Sep 202644.6%30.3%11.4%6.4%3.2%2.2%1.8%

  1. 1.New Balance

    44.6%

    Held 1st. 65.7K estimated branded searches, -0.76% vs prior month. Share -0.3 points.

  2. 2.ASICS

    30.3%

    Held 2nd. 44.6K estimated branded searches, -2.8% vs prior month. Share -0.9 points.

  3. 3.HOKA

    11.4%

    Held 3rd. 16.9K estimated branded searches, -1.6% vs prior month. Share -0.2 points.

  4. 4.On

    6.4%

    Held 4th. 9.5K estimated branded searches, +28.8% vs prior month. Share +1.4 points.

  5. 5.Mizuno

    3.2%

    Held 5th. 4.8K estimated branded searches, -1% vs prior month. Share 0 points.

  6. 6.Saucony

    2.2%

    Held 6th. 3.3K estimated branded searches, -0.31% vs prior month. Share 0 points.

  7. 7.Brooks

    1.8%

    Held 7th. 2.7K estimated branded searches, -3.2% vs prior month. Share -0.1 points.

Compare popularity between ASICS and its closest rivals

Every comparison with ASICS

16 comparisons

How has branded search demand for ASICS changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for ASICS in New Zealand rose from 41.2K to 52.6K.
  • Across the 12 months ending September 2026, ASICS’s share of searches among running shoe brands in New Zealand increased from 28.3% to 30.3%.
  • Across the 12 months ending September 2026, ASICS’s share of searches among running shoe brands in New Zealand peaked at 33.3% in February 2026 and was lowest at 26.1% in December 2025.

How did search popularity change for New Zealand running shoe brands in September 2026?

5 changes

  1. In September 2026, On gained share of searches among running shoe brands in New Zealand, from 5% to 6.4%.

  2. In September 2026, ASICS lost share of searches among running shoe brands in New Zealand, from 31.1% to 30.3%.

  3. Estimated monthly branded searches for Brooks in New Zealand rose 28.7% over 12 measured months, from 2.1K to 2.7K in September 2026.

  4. Estimated monthly branded searches for Mizuno in New Zealand rose 24.9% over 12 measured months, from 3.8K to 4.8K in September 2026.

  5. Estimated monthly branded searches for New Balance in New Zealand rose 20.6% over 12 measured months, from 54.5K to 65.7K in September 2026.

How are ASICS’s branded searches counted?

11 search terms

Brandwave collects information about searches that people make online using ASICS’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • asics
  • asics g
  • asics gel kayano
  • asics gel nimbus
  • asics kayano
  • asics novablast
  • asics racing shoes
  • asics shoes
  • asics sneakers
  • asics superblast
  • asics trainers

Do you work for ASICS? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does ASICS compete?

ASICS is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Sneaker brands4th of 1013.1%Show ranking
Casual shoes brands4th of 714.5%Show ranking
Rugby cleats brands4th of 617.2%Show ranking
Running shoe brands2nd of 730.3%Shown above
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Is ASICS your brand?

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