Brandwave

ASICS vs Mizuno:Which is more popular?

In September 2026, ASICS had more branded searches than Mizuno among running shoe brands in New Zealand. ASICS had about 44,600 branded searches, while Mizuno had 4,770. ASICS made up 30.3% of all running shoe brand searches we track, and Mizuno accounted for 3.2%. When we asked ChatGPT and Google AI Overviews about running shoe brands, ASICS appeared in all five answers and Mizuno in none.

Among running shoe brands in New Zealand in September 2026

Who do people search for more?

ASICS, about 9 searches for every 1 for Mizuno

ASICS 44.6K searchesMizuno 4.8K searches

Who does AI mention more?

ASICS, mentioned in every answer we collected

ASICS in 5 of 5Mizuno in 0 of 5

Who does AI recommend more?

ASICS, the only one of the two named

ASICS first in 4Mizuno never named

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Top running shoe brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, ASICS appeared in all five answers. Mizuno did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. ASICS1st
  2. Brooks2nd
  3. HOKA3rd
  4. New Balance4th
  5. Saucony5th
  6. On–
  7. Mizuno–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • New Balance5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • ASICS5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • HOKA5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Brooks5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Saucony2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • On0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Mizuno0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about running shoe brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is ASICS or Mizuno more popular in search?

This chart shows how often people search Google for ASICS and Mizuno by name. Each line represents a brand's share of searches for all seven running shoe brands we track, month by month, from searches in New Zealand.

ASICS and Mizuno among running shoe brands in New Zealand, by month

Share of searches by month for ASICS, Mizuno. The figures are in the table below the chart.

View monthly share of searches table
MonthNew BalanceASICSHOKAOnMizunoSauconyBrooks
Oct 202544.4%28.3%14.1%5.9%3.1%2.4%1.7%
Nov 202544.9%28.3%14.8%5.4%2.6%2.3%1.7%
Dec 202545.7%26.1%16.2%5.6%2.7%1.9%1.8%
Jan 202640.1%31.2%15.3%5.6%3.5%2.3%1.9%
Feb 202638.5%33.3%15.6%4.8%3.7%2.2%1.9%
Mar 202641.8%31.8%13.4%5.2%4%2.2%1.7%
Apr 202642.5%29.9%13.6%5.9%4%2.3%1.8%
May 202647.3%28.2%11%5.8%3.4%2.1%2.2%
Jun 202648.6%27.3%10.7%6.5%3%2%1.9%
Jul 202644.2%31.7%11.7%4.9%3.4%2%2.2%
Aug 202644.9%31.1%11.6%5%3.3%2.2%1.9%
Sep 202644.6%30.3%11.4%6.4%3.2%2.2%1.8%

How has the ASICS and Mizuno comparison changed over the last 12 months?

3 findings
  • ASICS was ahead of Mizuno in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, ASICS’s share of searches among running shoe brands in New Zealand moved from 28.3% to 30.3%, and its estimated monthly branded searches moved from 34.7K to 44.6K.
  • Across the 12 months ending September 2026, Mizuno’s share of searches among running shoe brands in New Zealand moved from 3.1% to 3.2%, and its estimated monthly branded searches moved from 3.8K to 4.8K.

How did search popularity change for New Zealand running shoe brands in September 2026?

2 changes

  1. In September 2026, ASICS lost share of searches among running shoe brands in New Zealand, from 31.1% to 30.3%.

  2. Estimated monthly branded searches for Mizuno in New Zealand rose 24.9% over 12 measured months, from 3.8K to 4.8K in September 2026.

How are branded searches counted?

23 search terms

Brandwave collects information about searches that people make online using ASICS’s and Mizuno’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

ASICS

8 branded search terms

  • asics
  • asics g
  • asics gel kayano
  • asics gel nimbus
  • asics kayano
  • asics novablast
  • asics superblast
  • asics trainers

Mizuno

15 branded search terms

  • mizuno
  • mizuno alpha
  • mizuno inspire
  • mizuno irons
  • mizuno jp
  • mizuno jpx
  • mizuno morelia
  • mizuno morelia neo
  • mizuno netball shoes
  • mizuno putter
  • mizuno running shoes
  • mizuno shoes
  • mizuno trainers
  • mizuno waves
  • mizuno wedges

How the Brand Demand Index is measured

Other head-to-heads among running shoe brands

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