ASICS vs HOKA:Which is more popular?
In September 2026, ASICS had more branded searches than HOKA among running shoe brands in New Zealand. ASICS had about 44,600 branded searches, while HOKA had 16,900. ASICS made up 30.3% of all running shoe brand searches we track, and HOKA accounted for 11.4%. When we asked ChatGPT and Google AI Overviews about running shoe brands, both ASICS and HOKA appeared in all five answers. ASICS was mentioned before HOKA in every answer.
Who do people search for more?
ASICS, about 3 searches for every 1 for HOKA
Who does AI mention more?
Both are mentioned in every answer we collected.
Who does AI recommend more?
ASICS, named ahead of HOKA in every answer
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Top running shoe brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, both ASICS and HOKA showed up in all five answers. ASICS was listed before HOKA in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
New Balance5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- ASICS5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
HOKA5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Brooks5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Saucony2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
On0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Mizuno0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about running shoe brands
5 answers
Asked ChatGPT
“Which running shoe brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best running shoe brands in New Zealand?”
Asked ChatGPT
“What's the best running shoe brand in New Zealand for daily training?”
Searched Google, AI Overview
“best running shoes”
Searched Google, AI Overview
“neutral running shoes”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Is ASICS or HOKA more popular in search?
This chart shows how often people search Google for ASICS and HOKA by name. Each line represents a brand's share of searches for all seven running shoe brands we track, month by month, from searches in New Zealand.
Share of searches by month for ASICS, HOKA. The figures are in the table below the chart.
View monthly share of searches table
| Month | New Balance | ASICS | HOKA | On | Mizuno | Saucony | Brooks |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 44.4% | 28.3% | 14.1% | 5.9% | 3.1% | 2.4% | 1.7% |
| Nov 2025 | 44.9% | 28.3% | 14.8% | 5.4% | 2.6% | 2.3% | 1.7% |
| Dec 2025 | 45.7% | 26.1% | 16.2% | 5.6% | 2.7% | 1.9% | 1.8% |
| Jan 2026 | 40.1% | 31.2% | 15.3% | 5.6% | 3.5% | 2.3% | 1.9% |
| Feb 2026 | 38.5% | 33.3% | 15.6% | 4.8% | 3.7% | 2.2% | 1.9% |
| Mar 2026 | 41.8% | 31.8% | 13.4% | 5.2% | 4% | 2.2% | 1.7% |
| Apr 2026 | 42.5% | 29.9% | 13.6% | 5.9% | 4% | 2.3% | 1.8% |
| May 2026 | 47.3% | 28.2% | 11% | 5.8% | 3.4% | 2.1% | 2.2% |
| Jun 2026 | 48.6% | 27.3% | 10.7% | 6.5% | 3% | 2% | 1.9% |
| Jul 2026 | 44.2% | 31.7% | 11.7% | 4.9% | 3.4% | 2% | 2.2% |
| Aug 2026 | 44.9% | 31.1% | 11.6% | 5% | 3.3% | 2.2% | 1.9% |
| Sep 2026 | 44.6% | 30.3% | 11.4% | 6.4% | 3.2% | 2.2% | 1.8% |
How has the ASICS and HOKA comparison changed over the last 12 months?
3 findings
- ASICS was ahead of HOKA in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, ASICS’s share of searches among running shoe brands in New Zealand moved from 28.3% to 30.3%, and its estimated monthly branded searches moved from 34.7K to 44.6K.
- Across the 12 months ending September 2026, HOKA’s share of searches among running shoe brands in New Zealand moved from 14.1% to 11.4%, and its estimated monthly branded searches moved from 17.3K to 16.9K.
How did search popularity change for New Zealand running shoe brands in September 2026?
1 change
In September 2026, ASICS lost share of searches among running shoe brands in New Zealand, from 31.1% to 30.3%.
How are branded searches counted?
17 search terms
Brandwave collects information about searches that people make online using ASICS’s and HOKA’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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