How popular isSaucony?
In September 2026, people searched for Saucony by name about 3,250 times in New Zealand, an 8.7% increase from the previous year. These searches made up 2.2% of all New Zealand running shoe brand searches, placing Saucony sixth out of seven brands. When we asked both ChatGPT and Google AI Overviews about running shoe brands, Saucony appeared in two of the five answers and was the fifth most recommended of the seven.
Saucony is the sixth most searched of 7 competitors and the fifth most recommended in AI answers.
New BalanceShare of searches 44.6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 4th
ASICSShare of searches 30.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
HOKAShare of searches 11.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
OnShare of searches 6.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
SauconyShare of searches 2.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
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Top running shoe brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Saucony was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Saucony is the fifth most recommended of the seven.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- New Balance5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- ASICS5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- HOKA5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Brooks5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Saucony2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- On0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Mizuno0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about running shoe brands
5 answers
Asked ChatGPT
“Which running shoe brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best running shoe brands in New Zealand?”
Asked ChatGPT
“What's the best running shoe brand in New Zealand for daily training?”
Searched Google, AI Overview
“best running shoes”
Searched Google, AI Overview
“neutral running shoes”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Which running shoe brands compete with Saucony?
Share of searches by month for New Balance, ASICS, HOKA, On, Mizuno, Saucony. The figures are in the table below the chart.
View monthly share of searches table
| Month | New Balance | ASICS | HOKA | On | Mizuno | Saucony | Brooks |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 44.4% | 28.3% | 14.1% | 5.9% | 3.1% | 2.4% | 1.7% |
| Nov 2025 | 44.9% | 28.3% | 14.8% | 5.4% | 2.6% | 2.3% | 1.7% |
| Dec 2025 | 45.7% | 26.1% | 16.2% | 5.6% | 2.7% | 1.9% | 1.8% |
| Jan 2026 | 40.1% | 31.2% | 15.3% | 5.6% | 3.5% | 2.3% | 1.9% |
| Feb 2026 | 38.5% | 33.3% | 15.6% | 4.8% | 3.7% | 2.2% | 1.9% |
| Mar 2026 | 41.8% | 31.8% | 13.4% | 5.2% | 4% | 2.2% | 1.7% |
| Apr 2026 | 42.5% | 29.9% | 13.6% | 5.9% | 4% | 2.3% | 1.8% |
| May 2026 | 47.3% | 28.2% | 11% | 5.8% | 3.4% | 2.1% | 2.2% |
| Jun 2026 | 48.6% | 27.3% | 10.7% | 6.5% | 3% | 2% | 1.9% |
| Jul 2026 | 44.2% | 31.7% | 11.7% | 4.9% | 3.4% | 2% | 2.2% |
| Aug 2026 | 44.9% | 31.1% | 11.6% | 5% | 3.3% | 2.2% | 1.9% |
| Sep 2026 | 44.6% | 30.3% | 11.4% | 6.4% | 3.2% | 2.2% | 1.8% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 44.6% | 65.7K | -0.76% | -0.3 points | |
| 2, held 2nd | 30.3% | 44.6K | -2.8% | -0.9 points | |
| 3, held 3rd | 11.4% | 16.9K | -1.6% | -0.2 points | |
| 4, held 4th | 6.4% | 9.5K | +28.8% | +1.4 points | |
| 5, held 5th | 3.2% | 4.8K | -1% | 0 points | |
| 6, held 6th | 2.2% | 3.3K | -0.31% | 0 points | |
| 7, held 7th | 1.8% | 2.7K | -3.2% | -0.1 points |
44.6%
Held 1st. 65.7K estimated branded searches, -0.76% vs prior month. Share -0.3 points.
2.
ASICS30.3%
Held 2nd. 44.6K estimated branded searches, -2.8% vs prior month. Share -0.9 points.
3.
HOKA11.4%
Held 3rd. 16.9K estimated branded searches, -1.6% vs prior month. Share -0.2 points.
4.
On6.4%
Held 4th. 9.5K estimated branded searches, +28.8% vs prior month. Share +1.4 points.
5.
Mizuno3.2%
Held 5th. 4.8K estimated branded searches, -1% vs prior month. Share 0 points.
6.
Saucony2.2%
Held 6th. 3.3K estimated branded searches, -0.31% vs prior month. Share 0 points.
7.
Brooks1.8%
Held 7th. 2.7K estimated branded searches, -3.2% vs prior month. Share -0.1 points.
Compare popularity between Saucony and its closest rivals
Every comparison with Saucony
6 comparisons
How has branded search demand for Saucony changed in New Zealand over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Saucony in New Zealand rose from 3K to 3.3K.
- Across the 12 months ending September 2026, Saucony’s share of searches among running shoe brands in New Zealand held steady, from 2.4% to 2.2%.
How did search popularity change for New Zealand running shoe brands in September 2026?
5 changes
In September 2026, On gained share of searches among running shoe brands in New Zealand, from 5% to 6.4%.
In September 2026, ASICS lost share of searches among running shoe brands in New Zealand, from 31.1% to 30.3%.
Estimated monthly branded searches for Brooks in New Zealand rose 28.7% over 12 measured months, from 2.1K to 2.7K in September 2026.
Estimated monthly branded searches for Mizuno in New Zealand rose 24.9% over 12 measured months, from 3.8K to 4.8K in September 2026.
Estimated monthly branded searches for New Balance in New Zealand rose 20.6% over 12 measured months, from 54.5K to 65.7K in September 2026.
How are Saucony’s branded searches counted?
15 search terms
Brandwave collects information about searches that people make online using Saucony’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- saucony
- saucony azura
- saucony endorphin
- saucony endorphin pro
- saucony endorphin speed
- saucony guide
- saucony gym shoes
- saucony hurricane
- saucony kinvara
- saucony peregrine
- saucony ride
- saucony shoes
- saucony tempus
- saucony trail shoes
- saucony trainers
Do you work for Saucony? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Saucony your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.