New Balance vs Saucony:Which is more popular?
In September 2026, New Balance had more branded searches than Saucony among running shoe brands in New Zealand. New Balance had about 65,700 branded searches, while Saucony had 3,250. New Balance made up 44.6% of all running shoe brand searches we track, and Saucony accounted for 2.2%. When we asked ChatGPT and Google AI Overviews about running shoe brands, New Balance appeared in all five answers and Saucony in two. New Balance was mentioned before Saucony in three out of four answers.
Who do people search for more?
New Balance, about 20 searches for every 1 for Saucony
Who does AI mention more?
New Balance, mentioned in every answer we collected
Who does AI recommend more?
New Balance, named ahead of Saucony in 3 of 4 answers
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Top running shoe brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, New Balance appeared in all five answers. Saucony was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. New Balance was listed before Saucony in three out of four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- New Balance5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
ASICS5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
HOKA5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Brooks5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Saucony2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
On0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Mizuno0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about running shoe brands
5 answers
Asked ChatGPT
“Which running shoe brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best running shoe brands in New Zealand?”
Asked ChatGPT
“What's the best running shoe brand in New Zealand for daily training?”
Searched Google, AI Overview
“best running shoes”
Searched Google, AI Overview
“neutral running shoes”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Is New Balance or Saucony more popular in search?
This chart shows how often people search Google for New Balance and Saucony by name. Each line represents a brand's share of searches for all seven running shoe brands we track, month by month, from searches in New Zealand.
Share of searches by month for New Balance, Saucony. The figures are in the table below the chart.
View monthly share of searches table
| Month | New Balance | ASICS | HOKA | On | Mizuno | Saucony | Brooks |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 44.4% | 28.3% | 14.1% | 5.9% | 3.1% | 2.4% | 1.7% |
| Nov 2025 | 44.9% | 28.3% | 14.8% | 5.4% | 2.6% | 2.3% | 1.7% |
| Dec 2025 | 45.7% | 26.1% | 16.2% | 5.6% | 2.7% | 1.9% | 1.8% |
| Jan 2026 | 40.1% | 31.2% | 15.3% | 5.6% | 3.5% | 2.3% | 1.9% |
| Feb 2026 | 38.5% | 33.3% | 15.6% | 4.8% | 3.7% | 2.2% | 1.9% |
| Mar 2026 | 41.8% | 31.8% | 13.4% | 5.2% | 4% | 2.2% | 1.7% |
| Apr 2026 | 42.5% | 29.9% | 13.6% | 5.9% | 4% | 2.3% | 1.8% |
| May 2026 | 47.3% | 28.2% | 11% | 5.8% | 3.4% | 2.1% | 2.2% |
| Jun 2026 | 48.6% | 27.3% | 10.7% | 6.5% | 3% | 2% | 1.9% |
| Jul 2026 | 44.2% | 31.7% | 11.7% | 4.9% | 3.4% | 2% | 2.2% |
| Aug 2026 | 44.9% | 31.1% | 11.6% | 5% | 3.3% | 2.2% | 1.9% |
| Sep 2026 | 44.6% | 30.3% | 11.4% | 6.4% | 3.2% | 2.2% | 1.8% |
How has the New Balance and Saucony comparison changed over the last 12 months?
3 findings
- New Balance was ahead of Saucony in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, New Balance’s share of searches among running shoe brands in New Zealand moved from 44.4% to 44.6%, and its estimated monthly branded searches moved from 54.5K to 65.7K.
- Across the 12 months ending September 2026, Saucony’s share of searches among running shoe brands in New Zealand moved from 2.4% to 2.2%, and its estimated monthly branded searches moved from 3K to 3.3K.
How did search popularity change for New Zealand running shoe brands in September 2026?
1 change
Estimated monthly branded searches for New Balance in New Zealand rose 20.6% over 12 measured months, from 54.5K to 65.7K in September 2026.
How are branded searches counted?
26 search terms
Brandwave collects information about searches that people make online using New Balance’s and Saucony’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
New Balance
11 branded search terms
- new balance
- new balance 1080
- new balance 2002r
- new balance 530
- new balance 550
- new balance 574
- new balance 740
- new balance 9060
- new balance outlets
- newbalance
- newbalance 327
Saucony
15 branded search terms
- saucony
- saucony azura
- saucony endorphin
- saucony endorphin pro
- saucony endorphin speed
- saucony guide
- saucony gym shoes
- saucony hurricane
- saucony kinvara
- saucony peregrine
- saucony ride
- saucony shoes
- saucony tempus
- saucony trail shoes
- saucony trainers
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