Brandwave

ASICS vs Canterbury:Which is more popular?

In September 2026, ASICS had more branded searches than Canterbury among rugby cleats brands in New Zealand. ASICS had about 44,400 branded searches, while Canterbury had 4,000. ASICS made up 17.2% of all rugby cleats brand searches we track, and Canterbury accounted for 1.6%. When we asked ChatGPT and Google AI Overviews about rugby cleats brands, Canterbury appeared in all four answers and ASICS in one. Canterbury was mentioned before ASICS in every answer.

Among rugby cleats brands in New Zealand in September 2026

Who do people search for more?

ASICS, about 11 searches for every 1 for Canterbury

ASICS 44.4K searchesCanterbury 4K searches

Who does AI mention more?

Canterbury, mentioned in every answer we collected

Canterbury in 4 of 4ASICS in 1 of 4

Who does AI recommend more?

Canterbury, named ahead of ASICS in every answer

Canterbury first in 3ASICS never first

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Top rugby cleats brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Canterbury appeared in all four answers. ASICS was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Canterbury was listed before ASICS in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Adidas1st
  2. Canterbury2nd
  3. Mizuno3rd
  4. Nike4th
  5. ASICS5th
  6. New Balance–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Adidas4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Canterbury4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Mizuno3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Nike2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • ASICS1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • New Balance0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about rugby cleats brands

4 answers

  • Asked ChatGPT

    “Which rugby cleats brand should I buy in New Zealand?”

    1. 1Canterbury
    2. 2Adidas
    3. 3Mizuno
    4. 4Nike

  • Asked ChatGPT

    “What are the best rugby cleats brands in New Zealand?”

    1. 1Adidas
    2. 2Canterbury
    3. 3Mizuno
    4. 4Nike
    5. 5ASICS

  • Asked ChatGPT

    “What's the best rugby cleats brand in New Zealand for wet fields?”

    1. 1Adidas
    2. 2Canterbury
    3. 3Mizuno

  • Searched Google, AI Overview

    “rugby boots nz”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “cleats for rugby”

    1. 1Adidas
    2. 2Canterbury

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is ASICS or Canterbury more popular in search?

This chart shows how often people search Google for ASICS and Canterbury by name. Each line represents a brand's share of searches for all six rugby cleats brands we track, month by month, from searches in New Zealand.

ASICS and Canterbury among rugby cleats brands in New Zealand, by month

Share of searches by month for ASICS, Canterbury. The figures are in the table below the chart.

View monthly share of searches table
MonthNikeAdidasNew BalanceASICSCanterburyMizuno
Oct 202532%26.1%23.6%15%1.9%1.4%
Nov 202533.5%26.9%22.2%13.9%2.4%1.1%
Dec 202536.7%24.8%22.5%12.8%2%1.1%
Jan 202633.8%22.3%22.8%17.7%1.8%1.7%
Feb 202631%23.9%22.3%19.2%1.9%1.8%
Mar 202631.1%26.5%22.1%16.7%1.8%1.8%
Apr 202629.7%25.7%24.1%16.9%1.7%1.9%
May 202628.1%26.5%26.6%15.8%1.4%1.7%
Jun 202628.3%25.7%27.7%15.5%1.4%1.4%
Jul 202628.9%26.8%23.9%17.1%1.7%1.6%
Aug 202629.9%25.6%24.6%17%1.6%1.4%
Sep 202628.2%26%25.5%17.2%1.6%1.5%

How has the ASICS and Canterbury comparison changed over the last 12 months?

3 findings
  • ASICS was ahead of Canterbury in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, ASICS’s share of searches among rugby cleats brands in New Zealand moved from 15% to 17.2%, and its estimated monthly branded searches moved from 34.6K to 44.4K.
  • Across the 12 months ending September 2026, Canterbury’s share of searches among rugby cleats brands in New Zealand moved from 1.9% to 1.6%, and its estimated monthly branded searches moved from 4.5K to 4K.

How did search popularity change for New Zealand rugby cleats brands in September 2026?

2 changes

  1. Estimated monthly branded searches for ASICS in New Zealand rose 28.3% over 12 measured months, from 34.6K to 44.4K in September 2026.

  2. Estimated monthly branded searches for Canterbury in New Zealand fell 11.1% over 12 measured months, from 4.5K to 4K in September 2026.

How are branded searches counted?

9 search terms

Brandwave collects information about searches that people make online using ASICS’s and Canterbury’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

ASICS

7 branded search terms

  • asics
  • asics g
  • asics gel kayano
  • asics gel nimbus
  • asics kayano
  • asics novablast
  • asics superblast

Canterbury

2 branded search terms

  • canterbury clothing
  • canterbury clothing shorts

How the Brand Demand Index is measured

Other head-to-heads among rugby cleats brands

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