Adidas vs Nike:Which is more popular?
In September 2026, Nike had more branded searches than Adidas among rugby cleats brands in New Zealand. Nike had about 72,700 branded searches, while Adidas had 67,000. Nike made up 28.2% of all rugby cleats brand searches we track, and Adidas accounted for 26%. When we asked ChatGPT and Google AI Overviews about rugby cleats brands, Adidas appeared in all four answers and Nike in two. Adidas was mentioned before Nike in every answer.
Who do people search for more?
Nike, about 9% more searches than Adidas
Who does AI mention more?
Adidas, mentioned in every answer we collected
Who does AI recommend more?
Adidas, named ahead of Nike in every answer
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Top rugby cleats brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Adidas appeared in all four answers. Nike was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Adidas was listed before Nike in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Adidas1st
- Canterbury2nd
Mizuno3rd- Nike4th
ASICS5th
New Balance–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Adidas4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Canterbury4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Mizuno3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Nike2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- ASICS1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- New Balance0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about rugby cleats brands
4 answers
Asked ChatGPT
“Which rugby cleats brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best rugby cleats brands in New Zealand?”
Asked ChatGPT
“What's the best rugby cleats brand in New Zealand for wet fields?”
Searched Google, AI Overview
“rugby boots nz”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“cleats for rugby”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Is Adidas or Nike more popular in search?
This chart shows how often people search Google for Adidas and Nike by name. Each line represents a brand's share of searches for all six rugby cleats brands we track, month by month, from searches in New Zealand.
Share of searches by month for Nike, Adidas. The figures are in the table below the chart.
View monthly share of searches table
| Month | Nike | Adidas | New Balance | ASICS | Canterbury | Mizuno |
|---|---|---|---|---|---|---|
| Oct 2025 | 32% | 26.1% | 23.6% | 15% | 1.9% | 1.4% |
| Nov 2025 | 33.5% | 26.9% | 22.2% | 13.9% | 2.4% | 1.1% |
| Dec 2025 | 36.7% | 24.8% | 22.5% | 12.8% | 2% | 1.1% |
| Jan 2026 | 33.8% | 22.3% | 22.8% | 17.7% | 1.8% | 1.7% |
| Feb 2026 | 31% | 23.9% | 22.3% | 19.2% | 1.9% | 1.8% |
| Mar 2026 | 31.1% | 26.5% | 22.1% | 16.7% | 1.8% | 1.8% |
| Apr 2026 | 29.7% | 25.7% | 24.1% | 16.9% | 1.7% | 1.9% |
| May 2026 | 28.1% | 26.5% | 26.6% | 15.8% | 1.4% | 1.7% |
| Jun 2026 | 28.3% | 25.7% | 27.7% | 15.5% | 1.4% | 1.4% |
| Jul 2026 | 28.9% | 26.8% | 23.9% | 17.1% | 1.7% | 1.6% |
| Aug 2026 | 29.9% | 25.6% | 24.6% | 17% | 1.6% | 1.4% |
| Sep 2026 | 28.2% | 26% | 25.5% | 17.2% | 1.6% | 1.5% |
How has the Adidas and Nike comparison changed over the last 12 months?
3 findings
- Nike was ahead of Adidas in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Adidas’ share of searches among rugby cleats brands in New Zealand moved from 26.1% to 26%, and its estimated monthly branded searches moved from 60.5K to 67K.
- Across the 12 months ending September 2026, Nike’s share of searches among rugby cleats brands in New Zealand moved from 32% to 28.2%, and its estimated monthly branded searches moved from 74.1K to 72.7K.
How did search popularity change for New Zealand rugby cleats brands in September 2026?
2 changes
In September 2026, Nike lost share of searches among rugby cleats brands in New Zealand, from 29.9% to 28.2%.
Estimated monthly branded searches for Adidas in New Zealand rose 10.8% over 12 measured months, from 60.5K to 67K in September 2026.
How are branded searches counted?
28 search terms
Brandwave collects information about searches that people make online using Adidas’ and Nike’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Adidas
15 branded search terms
- adidas
- adidas adizero
- adidas campus
- adidas gazelle
- adidas jacket
- adidas logos
- adidas originals
- adidas outlets
- adidas predator
- adidas samba
- adidas samba og
- adidas slides
- adidas spezial
- adidas superstar
- adidas trackpants
Nike
13 branded search terms
- nike
- nike air max
- nike airforce
- nike backpacks
- nike dunks
- nike hoodie
- nike metcons
- nike pegasus
- nike pro
- nike shorts
- nike shox
- nike socks
- nike tn
Other head-to-heads among rugby cleats brands
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