Canterbury vs New Balance:Which is more popular?
In September 2026, New Balance had more branded searches than Canterbury among rugby cleats brands in New Zealand. New Balance had about 65,700 branded searches, while Canterbury had 4,000. New Balance made up 25.5% of all rugby cleats brand searches we track, and Canterbury accounted for 1.6%. When we asked ChatGPT and Google AI Overviews about rugby cleats brands, Canterbury appeared in all four answers and New Balance in none.
Who do people search for more?
New Balance, about 16 searches for every 1 for Canterbury
Who does AI mention more?
Canterbury, mentioned in every answer we collected
Who does AI recommend more?
Canterbury, the only one of the two named
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Top rugby cleats brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Canterbury appeared in all four answers. New Balance did not appear in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Adidas1st- Canterbury2nd
Mizuno3rd
Nike4th
ASICS5th- New Balance–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Adidas4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Canterbury4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Mizuno3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Nike2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- ASICS1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- New Balance0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about rugby cleats brands
4 answers
Asked ChatGPT
“Which rugby cleats brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best rugby cleats brands in New Zealand?”
Asked ChatGPT
“What's the best rugby cleats brand in New Zealand for wet fields?”
Searched Google, AI Overview
“rugby boots nz”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“cleats for rugby”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Is Canterbury or New Balance more popular in search?
This chart shows how often people search Google for Canterbury and New Balance by name. Each line represents a brand's share of searches for all six rugby cleats brands we track, month by month, from searches in New Zealand.
Share of searches by month for New Balance, Canterbury. The figures are in the table below the chart.
View monthly share of searches table
| Month | Nike | Adidas | New Balance | ASICS | Canterbury | Mizuno |
|---|---|---|---|---|---|---|
| Oct 2025 | 32% | 26.1% | 23.6% | 15% | 1.9% | 1.4% |
| Nov 2025 | 33.5% | 26.9% | 22.2% | 13.9% | 2.4% | 1.1% |
| Dec 2025 | 36.7% | 24.8% | 22.5% | 12.8% | 2% | 1.1% |
| Jan 2026 | 33.8% | 22.3% | 22.8% | 17.7% | 1.8% | 1.7% |
| Feb 2026 | 31% | 23.9% | 22.3% | 19.2% | 1.9% | 1.8% |
| Mar 2026 | 31.1% | 26.5% | 22.1% | 16.7% | 1.8% | 1.8% |
| Apr 2026 | 29.7% | 25.7% | 24.1% | 16.9% | 1.7% | 1.9% |
| May 2026 | 28.1% | 26.5% | 26.6% | 15.8% | 1.4% | 1.7% |
| Jun 2026 | 28.3% | 25.7% | 27.7% | 15.5% | 1.4% | 1.4% |
| Jul 2026 | 28.9% | 26.8% | 23.9% | 17.1% | 1.7% | 1.6% |
| Aug 2026 | 29.9% | 25.6% | 24.6% | 17% | 1.6% | 1.4% |
| Sep 2026 | 28.2% | 26% | 25.5% | 17.2% | 1.6% | 1.5% |
How has the Canterbury and New Balance comparison changed over the last 12 months?
3 findings
- New Balance was ahead of Canterbury in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Canterbury’s share of searches among rugby cleats brands in New Zealand moved from 1.9% to 1.6%, and its estimated monthly branded searches moved from 4.5K to 4K.
- Across the 12 months ending September 2026, New Balance’s share of searches among rugby cleats brands in New Zealand moved from 23.6% to 25.5%, and its estimated monthly branded searches moved from 54.5K to 65.7K.
How did search popularity change for New Zealand rugby cleats brands in September 2026?
2 changes
In September 2026, New Balance gained share of searches among rugby cleats brands in New Zealand, from 24.6% to 25.5%.
Estimated monthly branded searches for Canterbury in New Zealand fell 11.1% over 12 measured months, from 4.5K to 4K in September 2026.
How are branded searches counted?
13 search terms
Brandwave collects information about searches that people make online using Canterbury’s and New Balance’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Canterbury
2 branded search terms
- canterbury clothing
- canterbury clothing shorts
New Balance
11 branded search terms
- new balance
- new balance 1080
- new balance 2002r
- new balance 530
- new balance 550
- new balance 574
- new balance 740
- new balance 9060
- new balance outlets
- newbalance
- newbalance 327
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