Brandwave

Anta vs New Balance:Which is more popular?

In September 2026, New Balance had more branded searches than Anta among basketball shoe brands in New Zealand. New Balance had about 65,700 branded searches, while Anta had 420. New Balance made up 27.1% of all basketball shoe brand searches we track, and Anta accounted for 0.17%. When we asked ChatGPT and Google AI Overviews about basketball shoe brands, New Balance appeared in three of the five answers and Anta in none.

Among basketball shoe brands in New Zealand in September 2026

Who do people search for more?

New Balance, about 156 searches for every 1 for Anta

New Balance 65.7K searchesAnta 420 searches

Who does AI mention more?

New Balance, mentioned in 3 of 5 answers, Anta in 0

New Balance in 3 of 5Anta in 0 of 5

Who does AI recommend more?

New Balance, the only one of the two named

New Balance first in 3Anta never named

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Top basketball shoe brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, New Balance was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Anta did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Adidas1st
  2. Nike2nd
  3. Under Armour3rd
  4. Puma4th
  5. New Balance5th
  6. Anta–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Nike5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Adidas5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • New Balance3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Puma3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Under Armour3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Anta0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about basketball shoe brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is Anta or New Balance more popular in search?

This chart shows how often people search Google for Anta and New Balance by name. Each line represents a brand's share of searches for all six basketball shoe brands we track, month by month, from searches in New Zealand.

Anta and New Balance among basketball shoe brands in New Zealand, by month

Share of searches by month for New Balance, Anta. The figures are in the table below the chart.

View monthly share of searches table
MonthNikeAdidasNew BalancePumaUnder ArmourAnta
Oct 202533.6%27.4%24.7%10.2%4%0.2%
Nov 202535.2%28.3%23.4%9.2%3.8%0.12%
Dec 202537%25%22.7%11.3%3.9%0.12%
Jan 202636.8%24.3%24.8%10%4%0.19%
Feb 202634.7%26.7%25%9.6%3.7%0.34%
Mar 202633.7%28.7%23.9%10.3%3.1%0.29%
Apr 202632%27.6%25.9%10.4%3.7%0.46%
May 202630.2%28.4%28.5%9.4%3.3%0.21%
Jun 202628.7%26.1%28.1%13.7%3.1%0.24%
Jul 202630.2%27.9%24.9%13%3.9%0.17%
Aug 202631.7%27%26%11.5%3.7%0.21%
Sep 202630%27.6%27.1%11.8%3.4%0.17%

How has the Anta and New Balance comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand basketball shoe brands in September 2026?

1 change

  1. In September 2026, New Balance gained share of searches among basketball shoe brands in New Zealand, from 26% to 27.1%.

How are branded searches counted?

13 search terms

Brandwave collects information about searches that people make online using Anta’s and New Balance’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Anta

2 branded search terms

  • anta
  • anta basketball shoes

New Balance

11 branded search terms

  • new balance
  • new balance 1080
  • new balance 2002r
  • new balance 530
  • new balance 550
  • new balance 574
  • new balance 740
  • new balance 9060
  • new balance outlets
  • newbalance
  • newbalance 327

How the Brand Demand Index is measured

Other head-to-heads among basketball shoe brands

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