Brandwave

How popular isAnta?

In September 2026, people searched for Anta by name about 420 times in New Zealand, about the same as the previous year. These searches made up 0.17% of all New Zealand basketball shoe brand searches, placing Anta sixth out of six brands. When we asked both ChatGPT and Google AI Overviews about basketball shoe brands, Anta did not appear in any of the answers.

Search and AI answers in September 2026

Anta is the sixth most searched of 6 competitors and not listed in any AI answer.

  1. NikeShare of searches 30%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  2. AdidasShare of searches 27.6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. New BalanceShare of searches 27.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
  4. PumaShare of searches 11.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  5. AntaShare of searches 0.17%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

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Top basketball shoe brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Anta did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Adidas1st
  2. Nike2nd
  3. Under Armour3rd
  4. Puma4th
  5. New Balance5th
  6. Anta–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Nike5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Adidas5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • New Balance3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Puma3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Under Armour3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Anta0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about basketball shoe brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Which basketball shoe brands compete with Anta?

Anta against basketball shoe brands in New Zealand, by month

Share of searches by month for Nike, Adidas, New Balance, Puma, Under Armour, Anta. The figures are in the table below the chart.

View monthly share of searches table
MonthNikeAdidasNew BalancePumaUnder ArmourAnta
Oct 202533.6%27.4%24.7%10.2%4%0.2%
Nov 202535.2%28.3%23.4%9.2%3.8%0.12%
Dec 202537%25%22.7%11.3%3.9%0.12%
Jan 202636.8%24.3%24.8%10%4%0.19%
Feb 202634.7%26.7%25%9.6%3.7%0.34%
Mar 202633.7%28.7%23.9%10.3%3.1%0.29%
Apr 202632%27.6%25.9%10.4%3.7%0.46%
May 202630.2%28.4%28.5%9.4%3.3%0.21%
Jun 202628.7%26.1%28.1%13.7%3.1%0.24%
Jul 202630.2%27.9%24.9%13%3.9%0.17%
Aug 202631.7%27%26%11.5%3.7%0.21%
Sep 202630%27.6%27.1%11.8%3.4%0.17%

  1. 1.Nike

    30%

    Held 1st. 72.7K estimated branded searches, -9.9% vs prior month. Share -1.7 points.

  2. 2.Adidas

    27.6%

    Held 2nd. 67K estimated branded searches, -2.8% vs prior month. Share +0.6 points.

  3. 3.New Balance

    27.1%

    Held 3rd. 65.7K estimated branded searches, -0.76% vs prior month. Share +1.1 points.

  4. 4.Puma

    11.8%

    Held 4th. 28.6K estimated branded searches, -2.2% vs prior month. Share +0.3 points.

  5. 5.Under Armour

    3.4%

    Held 5th. 8.4K estimated branded searches, -10.8% vs prior month. Share -0.2 points.

  6. 6.Anta

    0.17%

    Held 6th. 420 estimated branded searches, -20.8% vs prior month. Share 0 points.

Compare popularity between Anta and its closest rivals

Every comparison with Anta

5 comparisons

How has branded search demand for Anta changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Anta in New Zealand held steady, from 440 to 420.
  • Across the 12 months ending September 2026, Anta’s share of searches among basketball shoe brands in New Zealand held steady, from 0.2% to 0.17%.

How did search popularity change for New Zealand basketball shoe brands in September 2026?

4 changes

  1. In September 2026, New Balance gained share of searches among basketball shoe brands in New Zealand, from 26% to 27.1%.

  2. In September 2026, Adidas gained share of searches among basketball shoe brands in New Zealand, from 27% to 27.6%.

  3. In September 2026, Nike lost share of searches among basketball shoe brands in New Zealand, from 31.7% to 30%.

  4. Estimated monthly branded searches for Puma in New Zealand rose 26.6% over 12 measured months, from 22.6K to 28.6K in September 2026.

How are Anta’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Anta’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • anta
  • anta basketball shoes

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