Brandwave

How popular isMonteith's?

In September 2026, people searched for Monteith's by name about 1,940 times in New Zealand, a 12.2% decrease from the previous year. These searches made up 3.1% of all New Zealand beer brand searches, placing Monteith's tenth out of 13 brands. When we asked both ChatGPT and Google AI Overviews about beer brands, Monteith's appeared in two of the five answers and was the sixth most recommended of the 13.

Search and AI answers in September 2026

Monteith's is the tenth most searched of 13 competitors and the sixth most recommended in AI answers.

  1. Speight'sShare of searches 21.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  2. SteinlagerShare of searches 14.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. HeinekenShare of searches 13.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. Garage ProjectShare of searches 10.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  5. Monteith'sShare of searches 3.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th

+8 more

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Top beer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Monteith's was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Monteith's is the sixth most recommended of the 13.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Steinlager1st
  2. Speight's2nd
  3. Garage Project3rd
  4. Panhead4th
  5. Tui5th
  6. Monteith's6th
  7. Parrotdog7th
  8. Lion Red8th
  9. Export Gold9th
  10. Heineken–
  11. +3 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Steinlager5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Speight's4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Garage Project4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Panhead4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Tui4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Parrotdog3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Monteith's2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Export Gold1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Lion Red1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Heineken0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+3 more

See every answer about beer brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Which beer brands compete with Monteith's?

Monteith's against beer brands in New Zealand, by month

Share of searches by month for Speight's, Steinlager, Heineken, Garage Project, Corona, Panhead, Parrotdog, Tui, Export Gold, Monteith's, Lion Red. The figures are in the table below the chart.

View monthly share of searches table
MonthSpeight'sSteinlagerHeinekenGarage ProjectCoronaPanheadParrotdogTuiExport GoldMonteith'sLion RedDB ExportMac's
Oct 202520.3%12.5%11.7%11.6%7%6.5%11.1%6.4%4%3.5%2.8%1.4%1.5%
Nov 202520.8%13.8%11.1%10.9%6.4%6%12.6%5.4%3.7%3.3%3.4%1.2%1.3%
Dec 202523.3%13.4%10.6%10.3%7.4%6.3%9.9%5%4.3%3.7%3.2%1.2%1.2%
Jan 202624%13.4%10.4%9.7%5.8%6.9%9.4%5.9%4.1%5.2%2.9%1.1%1.3%
Feb 202626.9%13.3%11.3%10.3%6.2%6.8%6.6%5.6%3.6%4.3%3%0.85%1.1%
Mar 202624.5%15.6%11.3%10.1%5.9%6.5%6.6%6.1%4.2%4.3%3.1%0.91%0.97%
Apr 202623.7%13%12.3%9.9%6.8%6.2%7.7%6.4%4.2%4.3%3.4%0.97%1.1%
May 202622%12.7%12.6%9.7%6.7%6.1%9.3%6.5%4.1%5%3.2%0.9%0.93%
Jun 202621.7%13.8%13.9%10.9%6.2%6.1%8.3%5.5%4.5%3.7%3.4%0.83%1.2%
Jul 202622%14.3%12.5%9.5%7.6%6.1%7.7%7%4.8%3.4%2.9%0.79%1.4%
Aug 202620.3%15.2%12%10.7%7.5%7.2%8.6%5.8%4.4%3.1%3.1%0.92%1.1%
Sep 202621.7%14.9%13.4%10.5%7.4%6.9%6.8%5.6%4.2%3.1%3%1.3%1.2%
  1. 1.Speight's

    21.7%

    Held 1st. 10.3K estimated branded searches, +11% vs prior month. Share +1.3 points.

  2. 2.Steinlager

    14.9%

    Held 2nd. 7K estimated branded searches, +2.2% vs prior month. Share -0.3 points.

  3. 3.Heineken

    13.4%

    Held 3rd. 6.4K estimated branded searches, +16.5% vs prior month. Share +1.4 points.

  4. Held 4th. 5K estimated branded searches, +2.3% vs prior month. Share -0.2 points.

  5. 5.Corona

    7.4%

    Moved from 6th to 5th. 3.5K estimated branded searches, +3.2% vs prior month. Share -0.1 points.

  6. 6.Panhead

    6.9%

    Moved from 7th to 6th. 3.3K estimated branded searches, -0.61% vs prior month. Share -0.3 points.

  7. 7.Parrotdog

    6.8%

    Moved from 5th to 7th. 3.2K estimated branded searches, -17.9% vs prior month. Share -1.8 points.

  8. 8.Tui

    5.6%

    Held 8th. 2.7K estimated branded searches, +0.76% vs prior month. Share -0.2 points.

  9. Held 9th. 2K estimated branded searches, -1% vs prior month. Share -0.2 points.

  10. 10.Monteith's

    3.1%

    Held 10th. 1.5K estimated branded searches, +5% vs prior month. Share 0 points.

  11. Held 11th. 1.4K estimated branded searches, +1.4% vs prior month. Share -0.1 points.

  12. 12.DB Export

    1.3%

    Moved from 13th to 12th. 610 estimated branded searches, +45.2% vs prior month. Share +0.4 points.

  13. 13.Mac's

    1.2%

    Moved from 12th to 13th. 570 estimated branded searches, +14% vs prior month. Share +0.1 points.

Compare popularity between Monteith's and its closest rivals

Every comparison with Monteith's

21 comparisons

How has branded search demand for Monteith's changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Monteith's in New Zealand fell from 2.2K to 1.9K.
  • Across the 12 months ending September 2026, Monteith's’ share of searches among beer brands in New Zealand peaked at 5.2% in January 2026 and was lowest at 3.1% in August 2026.

How did search popularity change for New Zealand beer brands in September 2026?

6 changes
  1. In September 2026, Heineken gained share of searches among beer brands in New Zealand, from 12% to 13.4%.

  2. In September 2026, Speight's gained share of searches among beer brands in New Zealand, from 20.3% to 21.7%.

  3. In September 2026, Parrotdog lost share of searches among beer brands in New Zealand, from 8.6% to 6.8%.

  4. In September 2026, Corona rose from 6th to 5th among beer brands in New Zealand.

  5. In September 2026, DB Export rose from 13th to 12th among beer brands in New Zealand.

  6. In September 2026, Panhead rose from 7th to 6th among beer brands in New Zealand.

How are Monteith's’ branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using Monteith's’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • monteiths
  • monteiths apple cider
  • monteiths bar
  • monteiths brewing company
  • monteiths cider
  • monteiths golden lager

How the Brand Demand Index is measured

Who owns Monteith's?

Monteith's is owned by DB Breweries. Brandwave also tracks Tuatara, DB Export, Export Gold, Old Mout, Rekorderlig and Tui, owned by the same company, in New Zealand.

Do you work for Monteith's? To request corrections or removal please contact us via our support page and we will be happy to assist.

Where does Monteith's compete?

Monteith's is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Beer brands10th of 133.1%Shown above
Cider brands2nd of 1218%Show ranking
Apple cider brands1st of 752.1%Show ranking
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Is Monteith's your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.