Brandwave

Monteith's vs Old Mout:Which is more popular by branded search in New Zealand?

In August 2026, Monteith's had more branded searches than Old Mout among cider brands in New Zealand. Monteith's was estimated to have 2K branded searches compared to Old Mout’s 410, and held a 35.9% Share of Search versus Old Mout’s 7.5%.

Share of Search among cider brands in New Zealand in August 2026Which is more popular in search, Monteith's or Old Mout?
Monteith's35.9%2K searches
vs
Old Mout7.5%410 searches

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Which is more popular in search, Monteith's or Old Mout?

Compare the cider brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Monteith's and Old Mout among cider brands in New Zealand, by month

Share of Search by month for Monteith's, Old Mout. The figures are in the table below the chart.

View monthly share of search table
MonthMonteith'sZefferSomersbyRekorderligOld Mout
Oct 202538.6%17.6%26%11.6%6.3%
Nov 202538.8%21.3%24.3%11.3%4.3%
Dec 202538%20.3%25%12.1%4.7%
Jan 202646.2%16.7%20.7%11%5.4%
Feb 202646.7%17%21.6%9.3%5.4%
Mar 202643.7%18.3%21.4%10.9%5.7%
Apr 202642.1%14.9%23.9%12.2%6.9%
May 202647.7%13.6%19.8%12.7%6.2%
Jun 202641.8%15.7%22.7%13%6.7%
Jul 202641.4%15.8%22.4%13.8%6.6%
Aug 202635.9%22.4%21.3%12.9%7.5%
Sep 2026—————

How has the Monteith's and Old Mout comparison changed over the last 12 months?

  • Monteith's was ahead of Old Mout in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Monteith's’ estimated Share of Search among cider brands in New Zealand moved from 38.6% to 35.9%, and its estimated monthly branded searches moved from 2.5K to 2K.
  • Across the 11 months ending August 2026, Old Mout’s estimated Share of Search among cider brands in New Zealand moved from 6.3% to 7.5%, and its estimated monthly branded searches moved from 400 to 410.

How did search popularity change for New Zealand cider brands in August 2026?

  1. In August 2026, Old Mout gained estimated Share of Search among cider brands in New Zealand, from 6.6% to 7.5%.

  2. In August 2026, Monteith's lost estimated Share of Search among cider brands in New Zealand, from 41.4% to 35.9%.

How each brand is measured

Brandwave collects information about searches that people make online using Monteith's’ and Old Mout’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Monteith's

9 branded search terms

  • monteiths
  • monteiths apple cider
  • monteiths bar
  • monteiths black
  • monteiths brewing company
  • monteiths cider
  • monteiths golden lager
  • monteiths near me
  • monteiths nz

Old Mout

6 branded search terms

  • old mout
  • old mout apple cider
  • old mout cider
  • old mout new zealand
  • oldmout
  • oldmout cider

How the Brand Demand Index is measured

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