Monteith's vs Somersby:Which is more popular by branded search in New Zealand?
In August 2026, Monteith's had more branded searches than Somersby among cider brands in New Zealand. Monteith's was estimated to have 2K branded searches compared to Somersby’s 1.2K, and held a 35.9% Share of Search versus Somersby’s 21.3%.
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Which is more popular in search, Monteith's or Somersby?
Compare the cider brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Monteith's, Somersby. The figures are in the table below the chart.
View monthly share of search table
| Month | Monteith's | Zeffer | Somersby | Rekorderlig | Old Mout |
|---|---|---|---|---|---|
| Oct 2025 | 38.6% | 17.6% | 26% | 11.6% | 6.3% |
| Nov 2025 | 38.8% | 21.3% | 24.3% | 11.3% | 4.3% |
| Dec 2025 | 38% | 20.3% | 25% | 12.1% | 4.7% |
| Jan 2026 | 46.2% | 16.7% | 20.7% | 11% | 5.4% |
| Feb 2026 | 46.7% | 17% | 21.6% | 9.3% | 5.4% |
| Mar 2026 | 43.7% | 18.3% | 21.4% | 10.9% | 5.7% |
| Apr 2026 | 42.1% | 14.9% | 23.9% | 12.2% | 6.9% |
| May 2026 | 47.7% | 13.6% | 19.8% | 12.7% | 6.2% |
| Jun 2026 | 41.8% | 15.7% | 22.7% | 13% | 6.7% |
| Jul 2026 | 41.4% | 15.8% | 22.4% | 13.8% | 6.6% |
| Aug 2026 | 35.9% | 22.4% | 21.3% | 12.9% | 7.5% |
| Sep 2026 | — | — | — | — | — |
How has the Monteith's and Somersby comparison changed over the last 12 months?
3 findings
- Monteith's was ahead of Somersby in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Monteith's’ estimated Share of Search among cider brands in New Zealand moved from 38.6% to 35.9%, and its estimated monthly branded searches moved from 2.5K to 2K.
- Across the 11 months ending August 2026, Somersby’s estimated Share of Search among cider brands in New Zealand moved from 26% to 21.3%, and its estimated monthly branded searches moved from 1.7K to 1.2K.
How did search popularity change for New Zealand cider brands in August 2026?
3 changes
In August 2026, Zeffer overtook Somersby to rank 2nd among cider brands in New Zealand, at 22.4%.
In August 2026, Monteith's lost estimated Share of Search among cider brands in New Zealand, from 41.4% to 35.9%.
In August 2026, Somersby lost estimated Share of Search among cider brands in New Zealand, from 22.4% to 21.3%.
How each brand is measured
Brandwave collects information about searches that people make online using Monteith's’ and Somersby’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Monteith's
9 branded search terms
- monteiths
- monteiths apple cider
- monteiths bar
- monteiths black
- monteiths brewing company
- monteiths cider
- monteiths golden lager
- monteiths near me
- monteiths nz
Somersby
9 branded search terms
- cider somersby blackberry
- cider somersby pear
- somersby
- somersby apple cider
- somersby blackberry
- somersby cider
- somersby near me
- somersby nz
- somersby online
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