How popular isIsaac's?
In September 2026, people searched for Isaac's by name about 40 times in New Zealand, a 20% decrease from the previous year. These searches made up 0.37% of all New Zealand cider brand searches, placing Isaac's tenth out of 12 brands. When we asked both ChatGPT and Google AI Overviews about cider brands, Isaac's did not appear in any of the answers.
Isaac's is the tenth most searched of 12 competitors and not listed in any AI answer.
- Good GeorgeShare of searches 40.7%Mentioned in 2 of 5 AI answersPlace in AI recommendations 7th
Monteith'sShare of searches 18%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
SomersbyShare of searches 13.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
ZefferShare of searches 9.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st- Isaac'sShare of searches 0.37%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top cider brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Isaac's did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Zeffer4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Morningcider3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Paynter's Cider3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Good George2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Monteith's2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Somersby2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Old Mout2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Rekorderlig0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Strongbow0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Isaac's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about cider brands
5 answers
Asked ChatGPT
“Which cider brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best cider brands in New Zealand?”
Asked ChatGPT
“What's the best cider brand in New Zealand for easy drinking?”
Searched Google, AI Overview
“cider brands nz”
Searched Google, AI Overview
“best cider nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Which cider brands compete with Isaac's?
Share of searches by month for Good George, Monteith's, Somersby, Zeffer, Rekorderlig, Strongbow, Old Mout, Isaac's. The figures are in the table below the chart.
View monthly share of searches table
| Month | Good George | Monteith's | Somersby | Zeffer | Rekorderlig | Strongbow | Old Mout | Morningcider | Kopparberg | Isaac's | Paynter's Cider | Bulmers |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 45.1% | 18.4% | 13.6% | 8.6% | 5.8% | 1.3% | 3.3% | 1.8% | 1.1% | 0.42% | 0.58% | 0.08% |
| Nov 2025 | 52.9% | 16% | 10.9% | 9% | 4.9% | 0.98% | 1.9% | 1.7% | 0.92% | 0.39% | 0.33% | 0.07% |
| Dec 2025 | 43.2% | 19% | 13.5% | 10% | 6.5% | 1.1% | 2.5% | 2.6% | 0.53% | 0.69% | 0.37% | 0.05% |
| Jan 2026 | 41.1% | 24.3% | 11.6% | 8.6% | 6.2% | 1.4% | 3% | 2% | 1.1% | 0.46% | 0.38% | 0.08% |
| Feb 2026 | 41.9% | 24.1% | 12% | 8.9% | 5.1% | 1.2% | 3% | 2% | 0.86% | 0.38% | 0.48% | 0% |
| Mar 2026 | 39% | 22.7% | 12% | 9.8% | 6.1% | 1.6% | 3.2% | 2.3% | 2.4% | 0.44% | 0.35% | 0.09% |
| Apr 2026 | 43.1% | 20.7% | 12.7% | 7.3% | 6.4% | 1.6% | 3.6% | 2.5% | 1.3% | 0.39% | 0.29% | 0.1% |
| May 2026 | 43.6% | 24% | 10.5% | 6.7% | 6.8% | 1.7% | 3.3% | 1.7% | 1.2% | 0.3% | 0.3% | 0% |
| Jun 2026 | 44% | 20.9% | 11.8% | 7.7% | 7% | 1.7% | 3.5% | 1.7% | 1.1% | 0.37% | 0.24% | 0% |
| Jul 2026 | 41.8% | 20.8% | 12.1% | 8.1% | 7.7% | 2% | 3.5% | 2.4% | 1.2% | 0.23% | 0.23% | 0% |
| Aug 2026 | 43.8% | 17.5% | 11.4% | 11.3% | 7% | 1.8% | 3.9% | 2.1% | 0.8% | 0.2% | 0.2% | 0.1% |
| Sep 2026 | 40.7% | 18% | 13.6% | 9.2% | 7.9% | 4% | 3.2% | 1.6% | 1% | 0.37% | 0.28% | 0.19% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 40.7% | 4.4K | 0% | -3.1 points | |
| 2, held 2nd | 18% | 1.9K | +10.2% | +0.4 points | |
| 3, held 3rd | 13.6% | 1.5K | +28.9% | +2.3 points | |
| 4, held 4th | 9.2% | 990 | -12.4% | -2.1 points | |
| 5, held 5th | 7.9% | 850 | +21.4% | +0.9 points | |
| 6, moved from 8th to 6th | 4% | 430 | +138.9% | +2.2 pointsmoved from 8th to 6th | |
| 7, moved from 6th to 7th | 3.2% | 350 | -10.3% | -0.6 pointsmoved from 6th to 7th | |
| 8, moved from 7th to 8th | 1.6% | 170 | -19% | -0.5 pointsmoved from 7th to 8th | |
| 9, held 9th | 1% | 110 | +37.5% | +0.2 points | |
| 10, held 10th | 0.37% | 40 | +100% | +0.2 points | |
| 11, held 11th | 0.28% | 30 | +50% | +0.1 points | |
| 12, held 12th | 0.19% | 20 | +100% | +0.1 points |
40.7%
Held 1st. 4.4K estimated branded searches, 0% vs prior month. Share -3.1 points.
18%
Held 2nd. 1.9K estimated branded searches, +10.2% vs prior month. Share +0.4 points.
3.
Somersby13.6%
Held 3rd. 1.5K estimated branded searches, +28.9% vs prior month. Share +2.3 points.
4.
Zeffer9.2%
Held 4th. 990 estimated branded searches, -12.4% vs prior month. Share -2.1 points.
7.9%
Held 5th. 850 estimated branded searches, +21.4% vs prior month. Share +0.9 points.
4%
Moved from 8th to 6th. 430 estimated branded searches, +138.9% vs prior month. Share +2.2 points.
7.
Old Mout3.2%
Moved from 6th to 7th. 350 estimated branded searches, -10.3% vs prior month. Share -0.6 points.
1.6%
Moved from 7th to 8th. 170 estimated branded searches, -19% vs prior month. Share -0.5 points.
1%
Held 9th. 110 estimated branded searches, +37.5% vs prior month. Share +0.2 points.
10.Isaac's
0.37%
Held 10th. 40 estimated branded searches, +100% vs prior month. Share +0.2 points.
0.28%
Held 11th. 30 estimated branded searches, +50% vs prior month. Share +0.1 points.
12.
Bulmers0.19%
Held 12th. 20 estimated branded searches, +100% vs prior month. Share +0.1 points.
Compare popularity between Isaac's and its closest rivals
How has branded search demand for Isaac's changed in New Zealand over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Isaac's in New Zealand fell from 50 to 40.
- Across the 12 months ending September 2026, Isaac's rose from 11th to 10th among cider brands in New Zealand.
How did search popularity change for New Zealand cider brands in September 2026?
6 changes
In September 2026, Strongbow overtook Old Mout and Morningcider to rank 6th among cider brands in New Zealand, with 4% of the searches.
In September 2026, Somersby gained share of searches among cider brands in New Zealand, from 11.4% to 13.6%.
In September 2026, Rekorderlig gained share of searches among cider brands in New Zealand, from 7% to 7.9%.
In September 2026, Good George lost share of searches among cider brands in New Zealand, from 43.8% to 40.7%.
In September 2026, Zeffer lost share of searches among cider brands in New Zealand, from 11.3% to 9.2%.
In September 2026, Old Mout lost share of searches among cider brands in New Zealand, from 3.9% to 3.2%.
How are Isaac's’ branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Isaac's’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- isaac's apple cider
- isaac's cider
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