Brandwave

Isaac's vs Kopparberg:Which is more popular?

In September 2026, Kopparberg had more branded searches than Isaac's among cider brands in New Zealand. Kopparberg had about 110 branded searches, while Isaac's had 40. Kopparberg made up 1% of all cider brand searches we track, and Isaac's accounted for 0.37%. When we asked ChatGPT and Google AI Overviews about cider brands, neither Isaac's nor Kopparberg appeared in any of the five answers.

Among cider brands in New Zealand in September 2026

Who do people search for more?

Kopparberg, about 3 searches for every 1 for Isaac's

Kopparberg 110 searchesIsaac's 40 searches

Who does AI mention more?

Both were mentioned in 0 of 5 answers.

Isaac's in 0 of 5Kopparberg in 0 of 5

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Top cider brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, neither Isaac's nor Kopparberg showed up in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Zeffer1st
  2. Morningcider2nd
  3. Somersby3rd
  4. Paynter's Cider3rd
  5. Monteith's5th
  6. Old Mout5th
  7. Good George7th
  8. Rekorderlig–
  9. Strongbow–
  10. +1 more
  11. Isaac's–
  12. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Zeffer4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Morningcider3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Paynter's Cider3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Good George2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Monteith's2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Somersby2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Old Mout2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Rekorderlig0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Strongbow0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Isaac's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+2 more

See every answer about cider brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Isaac's or Kopparberg more popular in search?

This chart shows how often people search Google for Isaac's and Kopparberg by name. Each line represents a brand's share of searches for all 12 cider brands we track, month by month, from searches in New Zealand.

Isaac's and Kopparberg among cider brands in New Zealand, by month

Share of searches by month for Kopparberg, Isaac's. The figures are in the table below the chart.

View monthly share of searches table
MonthGood GeorgeMonteith'sSomersbyZefferRekorderligStrongbowOld MoutMorningciderKopparbergIsaac'sPaynter's CiderBulmers
Oct 202545.1%18.4%13.6%8.6%5.8%1.3%3.3%1.8%1.1%0.42%0.58%0.08%
Nov 202552.9%16%10.9%9%4.9%0.98%1.9%1.7%0.92%0.39%0.33%0.07%
Dec 202543.2%19%13.5%10%6.5%1.1%2.5%2.6%0.53%0.69%0.37%0.05%
Jan 202641.1%24.3%11.6%8.6%6.2%1.4%3%2%1.1%0.46%0.38%0.08%
Feb 202641.9%24.1%12%8.9%5.1%1.2%3%2%0.86%0.38%0.48%0%
Mar 202639%22.7%12%9.8%6.1%1.6%3.2%2.3%2.4%0.44%0.35%0.09%
Apr 202643.1%20.7%12.7%7.3%6.4%1.6%3.6%2.5%1.3%0.39%0.29%0.1%
May 202643.6%24%10.5%6.7%6.8%1.7%3.3%1.7%1.2%0.3%0.3%0%
Jun 202644%20.9%11.8%7.7%7%1.7%3.5%1.7%1.1%0.37%0.24%0%
Jul 202641.8%20.8%12.1%8.1%7.7%2%3.5%2.4%1.2%0.23%0.23%0%
Aug 202643.8%17.5%11.4%11.3%7%1.8%3.9%2.1%0.8%0.2%0.2%0.1%
Sep 202640.7%18%13.6%9.2%7.9%4%3.2%1.6%1%0.37%0.28%0.19%

How has the Isaac's and Kopparberg comparison changed over the last 12 months?

3 findings
  • The lead changed hands 2 times in the 12 months ending September 2026: Isaac's took it in December 2025, Kopparberg took it in January 2026.
  • Across the 12 months ending September 2026, Isaac's’ share of searches among cider brands in New Zealand moved from 0.42% to 0.37%, and its estimated monthly branded searches moved from 50 to 40.
  • Across the 12 months ending September 2026, Kopparberg’s share of searches among cider brands in New Zealand moved from 1.1% to 1%, and its estimated monthly branded searches moved from 130 to 110.

How did search popularity change for New Zealand cider brands in September 2026?

2 changes

  1. Estimated monthly branded searches for Isaac's in New Zealand fell 20% over 12 measured months, from 50 to 40 in September 2026.

  2. Estimated monthly branded searches for Kopparberg in New Zealand fell 15.4% over 12 measured months, from 130 to 110 in September 2026.

How are branded searches counted?

8 search terms

Brandwave collects information about searches that people make online using Isaac's’ and Kopparberg’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Isaac's

2 branded search terms

  • isaac's apple cider
  • isaac's cider

Kopparberg

6 branded search terms

  • kopparberg
  • kopparberg cider
  • kopparberg flavoured cider
  • kopparberg hard cider
  • kopparberg pear cider
  • kopparberg strawberry lime

How the Brand Demand Index is measured

Other head-to-heads among cider brands

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