Brandwave

Cider brands in New Zealand:Which brands are most popular in search?

In August 2026, Monteith's was the most searched among cider brands in New Zealand, with an estimated 2K branded searches and 35.9% estimated Share of Search within this set.

Share of Search, August 2026
  1. Monteith's35.9%
  2. Zeffer22.4%
  3. Somersby21.3%
  4. Rekorderlig12.9%
  5. Old Mout7.5%

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Share of SearchLeaderboard

Compare the cider brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among cider brands in New Zealand, by month

Share of Search by month for Monteith's, Zeffer, Somersby, Rekorderlig, Old Mout. The figures are in the table below the chart.

View monthly share of search table
MonthMonteith'sZefferSomersbyRekorderligOld Mout
Oct 202538.6%17.6%26%11.6%6.3%
Nov 202538.8%21.3%24.3%11.3%4.3%
Dec 202538%20.3%25%12.1%4.7%
Jan 202646.2%16.7%20.7%11%5.4%
Feb 202646.7%17%21.6%9.3%5.4%
Mar 202643.7%18.3%21.4%10.9%5.7%
Apr 202642.1%14.9%23.9%12.2%6.9%
May 202647.7%13.6%19.8%12.7%6.2%
Jun 202641.8%15.7%22.7%13%6.7%
Jul 202641.4%15.8%22.4%13.8%6.6%
Aug 202635.9%22.4%21.3%12.9%7.5%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Monteith's

    35.9%

    held 1st · 2K estimated branded searches · -2% vs prior month · -5.5 points

  2. 2.Zeffer

    22.4%

    moved from 3rd to 2nd · 1.2K estimated branded searches · +59.7% vs prior month · +6.6 points

  3. 3.Somersby

    21.3%

    moved from 2nd to 3rd · 1.2K estimated branded searches · +7.3% vs prior month · -1.1 points

  4. 4.Rekorderlig

    12.9%

    held 4th · 710 estimated branded searches · +6% vs prior month · -0.9 points

  5. 5.Old Mout

    7.5%

    held 5th · 410 estimated branded searches · +28.1% vs prior month · +0.9 points

Compare search popularity between leading brands

Which brand is most popular in search among cider brands in New Zealand?

In August 2026, Monteith's was the most searched among cider brands in New Zealand, with an estimated 2K branded searches and 35.9% estimated Share of Search within this set. Zeffer is in 2nd place, 13.5 percentage points behind at 22.4% Share of Search.

New Zealand cider brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Monteith's38.6% → 35.9%47.7%May 202635.9%Aug 20261st
Zeffer17.6% → 22.4%22.4%Aug 202613.6%May 20263rd → 2nd
Somersby26% → 21.3%26%Oct 202519.8%May 20262nd → 3rd
Rekorderlig11.6% → 12.9%13.8%Jul 20269.3%Feb 20264th
Old Mout6.3% → 7.5%7.5%Aug 20264.3%Nov 20255th

Each finding as a sentence

  • Across the 11 months ending August 2026, Monteith's’ estimated Share of Search among cider brands in New Zealand decreased from 38.6% to 35.9%.
  • Across the 11 months ending August 2026, Zeffer’s estimated Share of Search among cider brands in New Zealand increased from 17.6% to 22.4%.
  • Across the 11 months ending August 2026, Somersby’s estimated Share of Search among cider brands in New Zealand decreased from 26% to 21.3%.
  • Across the 11 months ending August 2026, Rekorderlig’s estimated Share of Search among cider brands in New Zealand increased from 11.6% to 12.9%.
  • Across the 11 months ending August 2026, Old Mout’s estimated Share of Search among cider brands in New Zealand increased from 6.3% to 7.5%.
  • Across the 11 months ending August 2026, Monteith's’ estimated Share of Search among cider brands in New Zealand peaked at 47.7% in May 2026 and was lowest at 35.9% in August 2026.
  • Across the 11 months ending August 2026, Zeffer’s estimated Share of Search among cider brands in New Zealand peaked at 22.4% in August 2026 and was lowest at 13.6% in May 2026.
  • Across the 11 months ending August 2026, Somersby’s estimated Share of Search among cider brands in New Zealand peaked at 26% in October 2025 and was lowest at 19.8% in May 2026.
  • Across the 11 months ending August 2026, Rekorderlig’s estimated Share of Search among cider brands in New Zealand peaked at 13.8% in July 2026 and was lowest at 9.3% in February 2026.
  • Across the 11 months ending August 2026, Old Mout’s estimated Share of Search among cider brands in New Zealand peaked at 7.5% in August 2026 and was lowest at 4.3% in November 2025.
  • Across the 11 months ending August 2026, Zeffer rose from 3rd to 2nd among cider brands in New Zealand.
  • Across the 11 months ending August 2026, Somersby fell from 2nd to 3rd among cider brands in New Zealand.

How did search popularity change for New Zealand cider brands in August 2026?

  1. In August 2026, Zeffer overtook Somersby to rank 2nd among cider brands in New Zealand, at 22.4%.

  2. In August 2026, Old Mout gained estimated Share of Search among cider brands in New Zealand, from 6.6% to 7.5%.

  3. In August 2026, Monteith's lost estimated Share of Search among cider brands in New Zealand, from 41.4% to 35.9%.

  4. In August 2026, Somersby lost estimated Share of Search among cider brands in New Zealand, from 22.4% to 21.3%.

  5. In August 2026, Rekorderlig lost estimated Share of Search among cider brands in New Zealand, from 13.8% to 12.9%.

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