Rekorderlig vs Zeffer:Which is more popular by branded search in New Zealand?
In August 2026, Zeffer had more branded searches than Rekorderlig among cider brands in New Zealand. Zeffer was estimated to have 1.2K branded searches compared to Rekorderlig’s 710, and held a 22.4% Share of Search versus Rekorderlig’s 12.9%.
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Which is more popular in search, Rekorderlig or Zeffer?
Compare the cider brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Zeffer, Rekorderlig. The figures are in the table below the chart.
View monthly share of search table
| Month | Monteith's | Zeffer | Somersby | Rekorderlig | Old Mout |
|---|---|---|---|---|---|
| Oct 2025 | 38.6% | 17.6% | 26% | 11.6% | 6.3% |
| Nov 2025 | 38.8% | 21.3% | 24.3% | 11.3% | 4.3% |
| Dec 2025 | 38% | 20.3% | 25% | 12.1% | 4.7% |
| Jan 2026 | 46.2% | 16.7% | 20.7% | 11% | 5.4% |
| Feb 2026 | 46.7% | 17% | 21.6% | 9.3% | 5.4% |
| Mar 2026 | 43.7% | 18.3% | 21.4% | 10.9% | 5.7% |
| Apr 2026 | 42.1% | 14.9% | 23.9% | 12.2% | 6.9% |
| May 2026 | 47.7% | 13.6% | 19.8% | 12.7% | 6.2% |
| Jun 2026 | 41.8% | 15.7% | 22.7% | 13% | 6.7% |
| Jul 2026 | 41.4% | 15.8% | 22.4% | 13.8% | 6.6% |
| Aug 2026 | 35.9% | 22.4% | 21.3% | 12.9% | 7.5% |
| Sep 2026 | — | — | — | — | — |
How has the Rekorderlig and Zeffer comparison changed over the last 12 months?
3 findings
- Zeffer was ahead of Rekorderlig in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Rekorderlig’s estimated Share of Search among cider brands in New Zealand moved from 11.6% to 12.9%, and its estimated monthly branded searches moved from 740 to 710.
- Across the 11 months ending August 2026, Zeffer’s estimated Share of Search among cider brands in New Zealand moved from 17.6% to 22.4%, and its estimated monthly branded searches moved from 1.1K to 1.2K.
How did search popularity change for New Zealand cider brands in August 2026?
2 changes
In August 2026, Zeffer overtook Somersby to rank 2nd among cider brands in New Zealand, at 22.4%.
In August 2026, Rekorderlig lost estimated Share of Search among cider brands in New Zealand, from 13.8% to 12.9%.
How each brand is measured
Brandwave collects information about searches that people make online using Rekorderlig’s and Zeffer’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Rekorderlig
6 branded search terms
- rekorderlig
- rekorderlig apple cider
- rekorderlig cider
- rekorderlig near me
- rekorderlig new zealand
- rekorderlig nz
Zeffer
9 branded search terms
- zeffer
- zeffer 0 cider
- zeffer apple cider
- zeffer apple crumble
- zeffer apple crumble cider
- zeffer cider
- zeffer near me
- zeffer nz
- zeffer passionfruit cider
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.