How popular isZeffer in search?
In August 2026, there were an estimated 1.2K branded searches for Zeffer in New Zealand which is up 9.8% over the last 11 months. Zeffer holds 22.4% estimated Share of Search among New Zealand cider brands and is ranked 2nd of 5 competitors for search popularity.
Monteith's35.9%
Zeffer22.4%Somersby21.3%
Old Mout7.5%
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Which cider brands compete with Zeffer?
Share of Search by month for Monteith's, Zeffer, Somersby, Rekorderlig, Old Mout. The figures are in the table below the chart.
View monthly share of search table
| Month | Monteith's | Zeffer | Somersby | Rekorderlig | Old Mout |
|---|---|---|---|---|---|
| Oct 2025 | 38.6% | 17.6% | 26% | 11.6% | 6.3% |
| Nov 2025 | 38.8% | 21.3% | 24.3% | 11.3% | 4.3% |
| Dec 2025 | 38% | 20.3% | 25% | 12.1% | 4.7% |
| Jan 2026 | 46.2% | 16.7% | 20.7% | 11% | 5.4% |
| Feb 2026 | 46.7% | 17% | 21.6% | 9.3% | 5.4% |
| Mar 2026 | 43.7% | 18.3% | 21.4% | 10.9% | 5.7% |
| Apr 2026 | 42.1% | 14.9% | 23.9% | 12.2% | 6.9% |
| May 2026 | 47.7% | 13.6% | 19.8% | 12.7% | 6.2% |
| Jun 2026 | 41.8% | 15.7% | 22.7% | 13% | 6.7% |
| Jul 2026 | 41.4% | 15.8% | 22.4% | 13.8% | 6.6% |
| Aug 2026 | 35.9% | 22.4% | 21.3% | 12.9% | 7.5% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 35.9% | 2K | -2% | -5.5 points | |
| 2, moved from 3rd to 2nd | 22.4% | 1.2K | +59.7% | +6.6 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 21.3% | 1.2K | +7.3% | -1.1 pointsmoved from 2nd to 3rd | |
| 4, held 4th | 12.9% | 710 | +6% | -0.9 points | |
| 5, held 5th | 7.5% | 410 | +28.1% | +0.9 points |
35.9%
held 1st · 2K estimated branded searches · -2% vs prior month · -5.5 points
2.
Zeffer22.4%
moved from 3rd to 2nd · 1.2K estimated branded searches · +59.7% vs prior month · +6.6 points
3.
21.3%
moved from 2nd to 3rd · 1.2K estimated branded searches · +7.3% vs prior month · -1.1 points
12.9%
held 4th · 710 estimated branded searches · +6% vs prior month · -0.9 points
5.
Old Mout7.5%
held 5th · 410 estimated branded searches · +28.1% vs prior month · +0.9 points
Compare search popularity between Zeffer and its closest rivals
How has branded search demand for Zeffer changed in New Zealand over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Zeffer in New Zealand rose from 1.1K to 1.2K.
- Across the 11 months ending August 2026, Zeffer’s estimated Share of Search among cider brands in New Zealand increased from 17.6% to 22.4%.
- Across the 11 months ending August 2026, Zeffer’s estimated Share of Search among cider brands in New Zealand peaked at 22.4% in August 2026 and was lowest at 13.6% in May 2026.
- Across the 11 months ending August 2026, Zeffer rose from 3rd to 2nd among cider brands in New Zealand.
How did search popularity change for New Zealand cider brands in August 2026?
5 changes
In August 2026, Zeffer overtook Somersby to rank 2nd among cider brands in New Zealand, at 22.4%.
In August 2026, Old Mout gained estimated Share of Search among cider brands in New Zealand, from 6.6% to 7.5%.
In August 2026, Monteith's lost estimated Share of Search among cider brands in New Zealand, from 41.4% to 35.9%.
In August 2026, Somersby lost estimated Share of Search among cider brands in New Zealand, from 22.4% to 21.3%.
In August 2026, Rekorderlig lost estimated Share of Search among cider brands in New Zealand, from 13.8% to 12.9%.
How is Zeffer measured?
Brandwave collects information about searches that people make online using Zeffer’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
9 branded search terms
- zeffer
- zeffer 0 cider
- zeffer apple cider
- zeffer apple crumble
- zeffer apple crumble cider
- zeffer cider
- zeffer near me
- zeffer nz
- zeffer passionfruit cider
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Is Zeffer your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.