Strongbow vs Zeffer:Which is more popular?
In September 2026, Zeffer had more branded searches than Strongbow among cider brands in New Zealand. Zeffer had about 990 branded searches, while Strongbow had 430. Zeffer made up 9.2% of all cider brand searches we track, and Strongbow accounted for 4%. When we asked ChatGPT and Google AI Overviews about cider brands, Zeffer appeared in four of the five answers and Strongbow in none.
Who do people search for more?
Zeffer, about 2 searches for every 1 for Strongbow
Who does AI mention more?
Zeffer, mentioned in 4 of 5 answers, Strongbow in 0
Who does AI recommend more?
Zeffer, the only one of the two named
Follow Strongbow vs Zeffer and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top cider brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Zeffer was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Strongbow did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Zeffer4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Morningcider3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Paynter's Cider3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Good George2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Monteith's2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Somersby2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Old Mout2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Rekorderlig0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Strongbow0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Kopparberg0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about cider brands
5 answers
Asked ChatGPT
“Which cider brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best cider brands in New Zealand?”
Asked ChatGPT
“What's the best cider brand in New Zealand for easy drinking?”
Searched Google, AI Overview
“cider brands nz”
Searched Google, AI Overview
“best cider nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Strongbow or Zeffer more popular in search?
This chart shows how often people search Google for Strongbow and Zeffer by name. Each line represents a brand's share of searches for all 12 cider brands we track, month by month, from searches in New Zealand.
Share of searches by month for Zeffer, Strongbow. The figures are in the table below the chart.
View monthly share of searches table
| Month | Good George | Monteith's | Somersby | Zeffer | Rekorderlig | Strongbow | Old Mout | Morningcider | Kopparberg | Isaac's | Paynter's Cider | Bulmers |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 45.1% | 18.4% | 13.6% | 8.6% | 5.8% | 1.3% | 3.3% | 1.8% | 1.1% | 0.42% | 0.58% | 0.08% |
| Nov 2025 | 52.9% | 16% | 10.9% | 9% | 4.9% | 0.98% | 1.9% | 1.7% | 0.92% | 0.39% | 0.33% | 0.07% |
| Dec 2025 | 43.2% | 19% | 13.5% | 10% | 6.5% | 1.1% | 2.5% | 2.6% | 0.53% | 0.69% | 0.37% | 0.05% |
| Jan 2026 | 41.1% | 24.3% | 11.6% | 8.6% | 6.2% | 1.4% | 3% | 2% | 1.1% | 0.46% | 0.38% | 0.08% |
| Feb 2026 | 41.9% | 24.1% | 12% | 8.9% | 5.1% | 1.2% | 3% | 2% | 0.86% | 0.38% | 0.48% | 0% |
| Mar 2026 | 39% | 22.7% | 12% | 9.8% | 6.1% | 1.6% | 3.2% | 2.3% | 2.4% | 0.44% | 0.35% | 0.09% |
| Apr 2026 | 43.1% | 20.7% | 12.7% | 7.3% | 6.4% | 1.6% | 3.6% | 2.5% | 1.3% | 0.39% | 0.29% | 0.1% |
| May 2026 | 43.6% | 24% | 10.5% | 6.7% | 6.8% | 1.7% | 3.3% | 1.7% | 1.2% | 0.3% | 0.3% | 0% |
| Jun 2026 | 44% | 20.9% | 11.8% | 7.7% | 7% | 1.7% | 3.5% | 1.7% | 1.1% | 0.37% | 0.24% | 0% |
| Jul 2026 | 41.8% | 20.8% | 12.1% | 8.1% | 7.7% | 2% | 3.5% | 2.4% | 1.2% | 0.23% | 0.23% | 0% |
| Aug 2026 | 43.8% | 17.5% | 11.4% | 11.3% | 7% | 1.8% | 3.9% | 2.1% | 0.8% | 0.2% | 0.2% | 0.1% |
| Sep 2026 | 40.7% | 18% | 13.6% | 9.2% | 7.9% | 4% | 3.2% | 1.6% | 1% | 0.37% | 0.28% | 0.19% |
How has the Strongbow and Zeffer comparison changed over the last 12 months?
3 findings
- Zeffer was ahead of Strongbow in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Strongbow’s share of searches among cider brands in New Zealand moved from 1.3% to 4%, and its estimated monthly branded searches moved from 160 to 430.
- Across the 12 months ending September 2026, Zeffer’s share of searches among cider brands in New Zealand moved from 8.6% to 9.2%, and its estimated monthly branded searches moved from 1K to 990.
How did search popularity change for New Zealand cider brands in September 2026?
2 changes
In September 2026, Strongbow overtook Old Mout and Morningcider to rank 6th among cider brands in New Zealand, with 4% of the searches.
In September 2026, Zeffer lost share of searches among cider brands in New Zealand, from 11.3% to 9.2%.
How are branded searches counted?
13 search terms
Brandwave collects information about searches that people make online using Strongbow’s and Zeffer’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among cider brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.