Apple cider brands in New Zealand:Which are most popular?
In September 2026, Monteith's was the most searched apple cider brand in New Zealand, accounting for 52.1% of all searches among the seven brands we track. When we checked with ChatGPT and Google AI Overviews, Zeffer showed up in every answer. Zeffer was recommended most often, coming first in one out of five responses.
Monteith'sShare of searches 52.1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
ZefferShare of searches 18.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
Peckham'sShare of searches 13.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
SomersbyShare of searches 11.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
StrongbowShare of searches 1.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top apple cider brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Zeffer appeared every time. Zeffer was recommended most often, coming first in one out of five answers. Monteith's was second, and Peckham's was third. Somersby, which ranked fourth in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Zeffer1st
- Monteith's2nd
- Peckham's3rd
Old Mout4th- Paynter's Cider5th
- Somersby–
- Strongbow–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Zeffer5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Monteith's4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Peckham's4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Old Mout3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Paynter's Cider2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Somersby0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Strongbow0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about apple cider brands
5 answers
Asked ChatGPT
“Which apple cider brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best apple cider brands in New Zealand?”
Asked ChatGPT
“What's the best apple cider brand in New Zealand for everyday drinking?”
Searched Google, AI Overview
“cider brands nz”
Searched Google, AI Overview
“apple cider nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Which apple cider brands do people search for most?
This chart shows how often people search Google for each apple cider brand by name. Each line represents a brand's share of searches for all seven apple cider brands we track, month by month, from searches in New Zealand.
Share of searches by month for Monteith's, Zeffer, Peckham's, Somersby. The figures are in the table below the chart.
View monthly share of searches table
| Month | Monteith's | Zeffer | Peckham's | Somersby | Strongbow | Old Mout | Paynter's Cider |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 58% | 16% | 6.8% | 13.4% | 1.3% | 2.3% | 2.3% |
| Nov 2025 | 55.9% | 23.3% | 6.5% | 10.9% | 0.93% | 0.93% | 1.6% |
| Dec 2025 | 55% | 19.6% | 8.1% | 13% | 1.4% | 1.4% | 1.4% |
| Jan 2026 | 57.3% | 13.9% | 15.9% | 9.1% | 1.1% | 1.5% | 1.1% |
| Feb 2026 | 60% | 14.7% | 11.5% | 10% | 0.88% | 1.5% | 1.5% |
| Mar 2026 | 55.9% | 16.5% | 13% | 11.1% | 1.4% | 1.1% | 1.1% |
| Apr 2026 | 57.7% | 13.8% | 12.8% | 11.8% | 1.3% | 1.6% | 0.98% |
| May 2026 | 66.8% | 11% | 6.8% | 10.6% | 1.6% | 2.3% | 0.97% |
| Jun 2026 | 62.6% | 15.3% | 7.7% | 9.9% | 2.3% | 1.4% | 0.9% |
| Jul 2026 | 60.4% | 14.5% | 8.9% | 11.9% | 1.7% | 1.7% | 0.85% |
| Aug 2026 | 52.6% | 23.9% | 7.8% | 10.4% | 1.9% | 2.6% | 0.75% |
| Sep 2026 | 52.1% | 18.7% | 13.7% | 11.6% | 1.8% | 1.1% | 1.1% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 52.1% | 1.5K | +5% | -0.5 points | |
| 2, held 2nd | 18.7% | 530 | -17.2% | -5.2 points | |
| 3, moved from 4th to 3rd | 13.7% | 390 | +85.7% | +5.9 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 11.6% | 330 | +17.9% | +1.2 pointsmoved from 3rd to 4th | |
| 5, moved from 6th to 5th | 1.8% | 50 | 0% | -0.1 pointsmoved from 6th to 5th | |
| 6, moved from 5th to 6th | 1.1% | 30 | -57.1% | -1.6 pointsmoved from 5th to 6th | |
| 7, held 7th | 1.1% | 30 | +50% | +0.3 points |
52.1%
Held 1st. 1.5K estimated branded searches, +5% vs prior month. Share -0.5 points.
2.
Zeffer18.7%
Held 2nd. 530 estimated branded searches, -17.2% vs prior month. Share -5.2 points.
13.7%
Moved from 4th to 3rd. 390 estimated branded searches, +85.7% vs prior month. Share +5.9 points.
4.
Somersby11.6%
Moved from 3rd to 4th. 330 estimated branded searches, +17.9% vs prior month. Share +1.2 points.
1.8%
Moved from 6th to 5th. 50 estimated branded searches, 0% vs prior month. Share -0.1 points.
6.
Old Mout1.1%
Moved from 5th to 6th. 30 estimated branded searches, -57.1% vs prior month. Share -1.6 points.
1.1%
Held 7th. 30 estimated branded searches, +50% vs prior month. Share +0.3 points.
Which brand is most popular in search among apple cider brands in New Zealand?
7 brands
In September 2026, Monteith's was the most searched among apple cider brands in New Zealand, with an estimated 1.5K branded searches, 52.1% of all searches for the seven we track. Zeffer is in 2nd place, 33.5 percentage points behind at 18.7%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Monteith's | 58% → 52.1% | 66.8%May 2026 | 52.1%Sep 2026 | 1st |
| Zeffer | 16% → 18.7% | 23.9%Aug 2026 | 11%May 2026 | 2nd |
| Peckham's | 6.8% → 13.7% | 15.9%Jan 2026 | 6.5%Nov 2025 | 4th → 3rd |
| Somersby | 13.4% → 11.6% | 13.4%Oct 2025 | 9.1%Jan 2026 | 3rd → 4th |
| Strongbow | 1.3% → 1.8% | 2.3%Jun 2026 | 0.88%Feb 2026 | 7th → 5th |
| Old Mout | 2.3% → 1.1% | 2.6%Aug 2026 | 0.93%Nov 2025 | 5th → 6th |
| Paynter's Cider | 2.3% → 1.1% | 2.3%Oct 2025 | 0.75%Aug 2026 | 6th → 7th |
Each finding as a sentence
- Across the 12 months ending September 2026, Monteith's’ share of searches among apple cider brands in New Zealand decreased from 58% to 52.1%.
- Across the 12 months ending September 2026, Zeffer’s share of searches among apple cider brands in New Zealand increased from 16% to 18.7%.
- Across the 12 months ending September 2026, Peckham's’ share of searches among apple cider brands in New Zealand increased from 6.8% to 13.7%.
- Across the 12 months ending September 2026, Somersby’s share of searches among apple cider brands in New Zealand decreased from 13.4% to 11.6%.
- Across the 12 months ending September 2026, Old Mout’s share of searches among apple cider brands in New Zealand decreased from 2.3% to 1.1%.
- Across the 12 months ending September 2026, Paynter's Cider’s share of searches among apple cider brands in New Zealand decreased from 2.3% to 1.1%.
- Across the 12 months ending September 2026, Monteith's’ share of searches among apple cider brands in New Zealand peaked at 66.8% in May 2026 and was lowest at 52.1% in September 2026.
- Across the 12 months ending September 2026, Zeffer’s share of searches among apple cider brands in New Zealand peaked at 23.9% in August 2026 and was lowest at 11% in May 2026.
- Across the 12 months ending September 2026, Peckham's’ share of searches among apple cider brands in New Zealand peaked at 15.9% in January 2026 and was lowest at 6.5% in November 2025.
- Across the 12 months ending September 2026, Somersby’s share of searches among apple cider brands in New Zealand peaked at 13.4% in October 2025 and was lowest at 9.1% in January 2026.
- Across the 12 months ending September 2026, Strongbow’s share of searches among apple cider brands in New Zealand peaked at 2.3% in June 2026 and was lowest at 0.88% in February 2026.
- Across the 12 months ending September 2026, Old Mout’s share of searches among apple cider brands in New Zealand peaked at 2.6% in August 2026 and was lowest at 0.93% in November 2025.
- Across the 12 months ending September 2026, Paynter's Cider’s share of searches among apple cider brands in New Zealand peaked at 2.3% in October 2025 and was lowest at 0.75% in August 2026.
- Across the 12 months ending September 2026, Peckham's rose from 4th to 3rd among apple cider brands in New Zealand.
- Across the 12 months ending September 2026, Somersby fell from 3rd to 4th among apple cider brands in New Zealand.
- Across the 12 months ending September 2026, Strongbow rose from 7th to 5th among apple cider brands in New Zealand.
- Across the 12 months ending September 2026, Old Mout fell from 5th to 6th among apple cider brands in New Zealand.
- Across the 12 months ending September 2026, Paynter's Cider fell from 6th to 7th among apple cider brands in New Zealand.
How did search popularity change for New Zealand apple cider brands in September 2026?
7 changes
In September 2026, Peckham's overtook Somersby to rank 3rd among apple cider brands in New Zealand, with 13.7% of the searches.
In September 2026, Somersby gained share of searches among apple cider brands in New Zealand, from 10.4% to 11.6%.
In September 2026, Zeffer lost share of searches among apple cider brands in New Zealand, from 23.9% to 18.7%.
In September 2026, Old Mout lost share of searches among apple cider brands in New Zealand, from 2.6% to 1.1%.
Monteith's’ share of searches among apple cider brands in New Zealand has lost ground for 3 months in a row, from 62.6% to 52.1% in September 2026.
In September 2026, Strongbow rose from 6th to 5th among apple cider brands in New Zealand.
Estimated monthly branded searches for Paynter's Cider in New Zealand fell 57.1% over 12 measured months, from 70 to 30 in September 2026.
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