Brandwave

How popular isZeffer?

In September 2026, people searched for Zeffer by name about 990 times in New Zealand, about the same as the previous year. These searches made up 18.7% of all New Zealand apple cider brand searches, placing Zeffer second out of seven brands. When we asked both ChatGPT and Google AI Overviews about apple cider brands, Zeffer appeared in all answers and was the most recommended of the seven.

Search and AI answers in September 2026

Zeffer is the second most searched of 7 competitors and the most recommended in AI answers.

  1. Monteith'sShare of searches 52.1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  2. ZefferShare of searches 18.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. Peckham'sShare of searches 13.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  4. SomersbyShare of searches 11.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. StrongbowShare of searches 1.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

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Top apple cider brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Zeffer appeared in all five answers. Zeffer is the most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Zeffer1st
  2. Monteith's2nd
  3. Peckham's3rd
  4. Old Mout4th
  5. Paynter's Cider5th
  6. Somersby–
  7. Strongbow–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Zeffer5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Monteith's4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Peckham's4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Old Mout3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Paynter's Cider2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Somersby0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Strongbow0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about apple cider brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Which apple cider brands compete with Zeffer?

Zeffer against apple cider brands in New Zealand, by month

Share of searches by month for Monteith's, Zeffer, Peckham's, Somersby. The figures are in the table below the chart.

View monthly share of searches table
MonthMonteith'sZefferPeckham'sSomersbyStrongbowOld MoutPaynter's Cider
Oct 202558%16%6.8%13.4%1.3%2.3%2.3%
Nov 202555.9%23.3%6.5%10.9%0.93%0.93%1.6%
Dec 202555%19.6%8.1%13%1.4%1.4%1.4%
Jan 202657.3%13.9%15.9%9.1%1.1%1.5%1.1%
Feb 202660%14.7%11.5%10%0.88%1.5%1.5%
Mar 202655.9%16.5%13%11.1%1.4%1.1%1.1%
Apr 202657.7%13.8%12.8%11.8%1.3%1.6%0.98%
May 202666.8%11%6.8%10.6%1.6%2.3%0.97%
Jun 202662.6%15.3%7.7%9.9%2.3%1.4%0.9%
Jul 202660.4%14.5%8.9%11.9%1.7%1.7%0.85%
Aug 202652.6%23.9%7.8%10.4%1.9%2.6%0.75%
Sep 202652.1%18.7%13.7%11.6%1.8%1.1%1.1%

  1. 1.Monteith's

    52.1%

    Held 1st. 1.5K estimated branded searches, +5% vs prior month. Share -0.5 points.

  2. 2.Zeffer

    18.7%

    Held 2nd. 530 estimated branded searches, -17.2% vs prior month. Share -5.2 points.

  3. 3.Peckham's

    13.7%

    Moved from 4th to 3rd. 390 estimated branded searches, +85.7% vs prior month. Share +5.9 points.

  4. 4.Somersby

    11.6%

    Moved from 3rd to 4th. 330 estimated branded searches, +17.9% vs prior month. Share +1.2 points.

  5. 5.Strongbow

    1.8%

    Moved from 6th to 5th. 50 estimated branded searches, 0% vs prior month. Share -0.1 points.

  6. 6.Old Mout

    1.1%

    Moved from 5th to 6th. 30 estimated branded searches, -57.1% vs prior month. Share -1.6 points.

  7. 7.Paynter's Cider

    1.1%

    Held 7th. 30 estimated branded searches, +50% vs prior month. Share +0.3 points.

Compare popularity between Zeffer and its closest rivals

Every comparison with Zeffer

17 comparisons

How has branded search demand for Zeffer changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Zeffer in New Zealand held steady, from 1K to 990.
  • Across the 12 months ending September 2026, Zeffer’s share of searches among apple cider brands in New Zealand increased from 16% to 18.7%.
  • Across the 12 months ending September 2026, Zeffer’s share of searches among apple cider brands in New Zealand peaked at 23.9% in August 2026 and was lowest at 11% in May 2026.

How did search popularity change for New Zealand apple cider brands in September 2026?

6 changes

  1. In September 2026, Peckham's overtook Somersby to rank 3rd among apple cider brands in New Zealand, with 13.7% of the searches.

  2. In September 2026, Somersby gained share of searches among apple cider brands in New Zealand, from 10.4% to 11.6%.

  3. In September 2026, Zeffer lost share of searches among apple cider brands in New Zealand, from 23.9% to 18.7%.

  4. In September 2026, Old Mout lost share of searches among apple cider brands in New Zealand, from 2.6% to 1.1%.

  5. Monteith's’ share of searches among apple cider brands in New Zealand has lost ground for 3 months in a row, from 62.6% to 52.1% in September 2026.

  6. In September 2026, Strongbow rose from 6th to 5th among apple cider brands in New Zealand.

How are Zeffer’s branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using Zeffer’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • zeffer
  • zeffer 0 cider
  • zeffer apple cider
  • zeffer apple crumble
  • zeffer cider
  • zeffer passionfruit cider

Do you work for Zeffer? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Zeffer compete?

Zeffer is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Cider brands4th of 129.2%Show ranking
Apple cider brands2nd of 718.7%Shown above
Alcohol-free drink brands1st of 924.1%Show ranking
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