Strongbow vs Zeffer:Which is more popular?
In September 2026, Zeffer had more branded searches than Strongbow among apple cider brands in New Zealand. Zeffer had about 530 branded searches, while Strongbow had 50. Zeffer made up 18.7% of all apple cider brand searches we track, and Strongbow accounted for 1.8%. When we asked ChatGPT and Google AI Overviews about apple cider brands, Zeffer appeared in all five answers and Strongbow in none.
Who do people search for more?
Zeffer, about 11 searches for every 1 for Strongbow
Who does AI mention more?
Zeffer, mentioned in every answer we collected
Who does AI recommend more?
Zeffer, the only one of the two named
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Top apple cider brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Zeffer appeared in all five answers. Strongbow did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Zeffer1st
Monteith's2nd
Peckham's3rd
Old Mout4th- Paynter's Cider5th
Somersby–
Strongbow–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Zeffer5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Monteith's4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Peckham's4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Old Mout3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Paynter's Cider2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Somersby0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Strongbow0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about apple cider brands
5 answers
Asked ChatGPT
“Which apple cider brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best apple cider brands in New Zealand?”
Asked ChatGPT
“What's the best apple cider brand in New Zealand for everyday drinking?”
Searched Google, AI Overview
“cider brands nz”
Searched Google, AI Overview
“apple cider nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Strongbow or Zeffer more popular in search?
This chart shows how often people search Google for Strongbow and Zeffer by name. Each line represents a brand's share of searches for all seven apple cider brands we track, month by month, from searches in New Zealand.
Share of searches by month for Zeffer, Strongbow. The figures are in the table below the chart.
View monthly share of searches table
| Month | Monteith's | Zeffer | Peckham's | Somersby | Strongbow | Old Mout | Paynter's Cider |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 58% | 16% | 6.8% | 13.4% | 1.3% | 2.3% | 2.3% |
| Nov 2025 | 55.9% | 23.3% | 6.5% | 10.9% | 0.93% | 0.93% | 1.6% |
| Dec 2025 | 55% | 19.6% | 8.1% | 13% | 1.4% | 1.4% | 1.4% |
| Jan 2026 | 57.3% | 13.9% | 15.9% | 9.1% | 1.1% | 1.5% | 1.1% |
| Feb 2026 | 60% | 14.7% | 11.5% | 10% | 0.88% | 1.5% | 1.5% |
| Mar 2026 | 55.9% | 16.5% | 13% | 11.1% | 1.4% | 1.1% | 1.1% |
| Apr 2026 | 57.7% | 13.8% | 12.8% | 11.8% | 1.3% | 1.6% | 0.98% |
| May 2026 | 66.8% | 11% | 6.8% | 10.6% | 1.6% | 2.3% | 0.97% |
| Jun 2026 | 62.6% | 15.3% | 7.7% | 9.9% | 2.3% | 1.4% | 0.9% |
| Jul 2026 | 60.4% | 14.5% | 8.9% | 11.9% | 1.7% | 1.7% | 0.85% |
| Aug 2026 | 52.6% | 23.9% | 7.8% | 10.4% | 1.9% | 2.6% | 0.75% |
| Sep 2026 | 52.1% | 18.7% | 13.7% | 11.6% | 1.8% | 1.1% | 1.1% |
How has the Strongbow and Zeffer comparison changed over the last 12 months?
3 findings
- Zeffer was ahead of Strongbow in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Strongbow’s share of searches among apple cider brands in New Zealand moved from 1.3% to 1.8%, and its estimated monthly branded searches moved from 40 to 50.
- Across the 12 months ending September 2026, Zeffer’s share of searches among apple cider brands in New Zealand moved from 16% to 18.7%, and its estimated monthly branded searches moved from 490 to 530.
How did search popularity change for New Zealand apple cider brands in September 2026?
2 changes
In September 2026, Zeffer lost share of searches among apple cider brands in New Zealand, from 23.9% to 18.7%.
In September 2026, Strongbow rose from 6th to 5th among apple cider brands in New Zealand.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Strongbow’s and Zeffer’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among apple cider brands
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