Brandwave

Monteith's vs Somersby:Which is more popular?

In September 2026, Monteith's had more branded searches than Somersby among apple cider brands in New Zealand. Monteith's had about 1,480 branded searches, while Somersby had 330. Monteith's made up 52.1% of all apple cider brand searches we track, and Somersby accounted for 11.6%. When we asked ChatGPT and Google AI Overviews about apple cider brands, Monteith's appeared in four of the five answers and Somersby in none.

Among apple cider brands in New Zealand in September 2026

Who do people search for more?

Monteith's, about 4 searches for every 1 for Somersby

Monteith's 1.5K searchesSomersby 330 searches

Who does AI mention more?

Monteith's, mentioned in 4 of 5 answers, Somersby in 0

Monteith's in 4 of 5Somersby in 0 of 5

Who does AI recommend more?

Monteith's, the only one of the two named

Monteith's first in 4Somersby never named

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Top apple cider brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Monteith's was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Somersby did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Zeffer1st
  2. Monteith's2nd
  3. Peckham's3rd
  4. Old Mout4th
  5. Paynter's Cider5th
  6. Somersby–
  7. Strongbow–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Zeffer5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Monteith's4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Peckham's4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Old Mout3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Paynter's Cider2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Somersby0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Strongbow0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about apple cider brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Monteith's or Somersby more popular in search?

This chart shows how often people search Google for Monteith's and Somersby by name. Each line represents a brand's share of searches for all seven apple cider brands we track, month by month, from searches in New Zealand.

Monteith's and Somersby among apple cider brands in New Zealand, by month

Share of searches by month for Monteith's, Somersby. The figures are in the table below the chart.

View monthly share of searches table
MonthMonteith'sZefferPeckham'sSomersbyStrongbowOld MoutPaynter's Cider
Oct 202558%16%6.8%13.4%1.3%2.3%2.3%
Nov 202555.9%23.3%6.5%10.9%0.93%0.93%1.6%
Dec 202555%19.6%8.1%13%1.4%1.4%1.4%
Jan 202657.3%13.9%15.9%9.1%1.1%1.5%1.1%
Feb 202660%14.7%11.5%10%0.88%1.5%1.5%
Mar 202655.9%16.5%13%11.1%1.4%1.1%1.1%
Apr 202657.7%13.8%12.8%11.8%1.3%1.6%0.98%
May 202666.8%11%6.8%10.6%1.6%2.3%0.97%
Jun 202662.6%15.3%7.7%9.9%2.3%1.4%0.9%
Jul 202660.4%14.5%8.9%11.9%1.7%1.7%0.85%
Aug 202652.6%23.9%7.8%10.4%1.9%2.6%0.75%
Sep 202652.1%18.7%13.7%11.6%1.8%1.1%1.1%

How has the Monteith's and Somersby comparison changed over the last 12 months?

3 findings
  • Monteith's was ahead of Somersby in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Monteith's’ share of searches among apple cider brands in New Zealand moved from 58% to 52.1%, and its estimated monthly branded searches moved from 1.8K to 1.5K.
  • Across the 12 months ending September 2026, Somersby’s share of searches among apple cider brands in New Zealand moved from 13.4% to 11.6%, and its estimated monthly branded searches moved from 410 to 330.

How did search popularity change for New Zealand apple cider brands in September 2026?

3 changes

  1. In September 2026, Peckham's overtook Somersby to rank 3rd among apple cider brands in New Zealand, with 13.7% of the searches.

  2. In September 2026, Somersby gained share of searches among apple cider brands in New Zealand, from 10.4% to 11.6%.

  3. Monteith's’ share of searches among apple cider brands in New Zealand has lost ground for 3 months in a row, from 62.6% to 52.1% in September 2026.

How are branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using Monteith's’ and Somersby’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Monteith's

4 branded search terms

  • monteiths
  • monteiths bar
  • monteiths brewing company
  • monteiths golden lager

Somersby

2 branded search terms

  • somersby
  • somersby blackberry

How the Brand Demand Index is measured

Other head-to-heads among apple cider brands

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