Brandwave

How popular isMonteith's?

In September 2026, people searched for Monteith's by name about 1,940 times in New Zealand, a 12.2% decrease from the previous year. These searches made up 52.1% of all New Zealand apple cider brand searches, placing Monteith's first out of seven brands. When we asked both ChatGPT and Google AI Overviews about apple cider brands, Monteith's appeared in four of the five answers and was the second most recommended of the seven.

Search and AI answers in September 2026

Monteith's is the most searched of 7 competitors and the second most recommended in AI answers.

  1. Monteith'sShare of searches 52.1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  2. ZefferShare of searches 18.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. Peckham'sShare of searches 13.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  4. SomersbyShare of searches 11.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. StrongbowShare of searches 1.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

+2 more

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Top apple cider brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Monteith's was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Monteith's is the second most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Zeffer1st
  2. Monteith's2nd
  3. Peckham's3rd
  4. Old Mout4th
  5. Paynter's Cider5th
  6. Somersby–
  7. Strongbow–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Zeffer5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Monteith's4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Peckham's4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Old Mout3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Paynter's Cider2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Somersby0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Strongbow0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about apple cider brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Which apple cider brands compete with Monteith's?

Monteith's against apple cider brands in New Zealand, by month

Share of searches by month for Monteith's, Zeffer, Peckham's, Somersby. The figures are in the table below the chart.

View monthly share of searches table
MonthMonteith'sZefferPeckham'sSomersbyStrongbowOld MoutPaynter's Cider
Oct 202558%16%6.8%13.4%1.3%2.3%2.3%
Nov 202555.9%23.3%6.5%10.9%0.93%0.93%1.6%
Dec 202555%19.6%8.1%13%1.4%1.4%1.4%
Jan 202657.3%13.9%15.9%9.1%1.1%1.5%1.1%
Feb 202660%14.7%11.5%10%0.88%1.5%1.5%
Mar 202655.9%16.5%13%11.1%1.4%1.1%1.1%
Apr 202657.7%13.8%12.8%11.8%1.3%1.6%0.98%
May 202666.8%11%6.8%10.6%1.6%2.3%0.97%
Jun 202662.6%15.3%7.7%9.9%2.3%1.4%0.9%
Jul 202660.4%14.5%8.9%11.9%1.7%1.7%0.85%
Aug 202652.6%23.9%7.8%10.4%1.9%2.6%0.75%
Sep 202652.1%18.7%13.7%11.6%1.8%1.1%1.1%

  1. 1.Monteith's

    52.1%

    Held 1st. 1.5K estimated branded searches, +5% vs prior month. Share -0.5 points.

  2. 2.Zeffer

    18.7%

    Held 2nd. 530 estimated branded searches, -17.2% vs prior month. Share -5.2 points.

  3. 3.Peckham's

    13.7%

    Moved from 4th to 3rd. 390 estimated branded searches, +85.7% vs prior month. Share +5.9 points.

  4. 4.Somersby

    11.6%

    Moved from 3rd to 4th. 330 estimated branded searches, +17.9% vs prior month. Share +1.2 points.

  5. 5.Strongbow

    1.8%

    Moved from 6th to 5th. 50 estimated branded searches, 0% vs prior month. Share -0.1 points.

  6. 6.Old Mout

    1.1%

    Moved from 5th to 6th. 30 estimated branded searches, -57.1% vs prior month. Share -1.6 points.

  7. 7.Paynter's Cider

    1.1%

    Held 7th. 30 estimated branded searches, +50% vs prior month. Share +0.3 points.

Compare popularity between Monteith's and its closest rivals

Every comparison with Monteith's

21 comparisons

How has branded search demand for Monteith's changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Monteith's in New Zealand fell from 2.2K to 1.9K.
  • Across the 12 months ending September 2026, Monteith's’ share of searches among apple cider brands in New Zealand decreased from 58% to 52.1%.
  • Across the 12 months ending September 2026, Monteith's’ share of searches among apple cider brands in New Zealand peaked at 66.8% in May 2026 and was lowest at 52.1% in September 2026.

How did search popularity change for New Zealand apple cider brands in September 2026?

6 changes

  1. In September 2026, Peckham's overtook Somersby to rank 3rd among apple cider brands in New Zealand, with 13.7% of the searches.

  2. In September 2026, Somersby gained share of searches among apple cider brands in New Zealand, from 10.4% to 11.6%.

  3. In September 2026, Zeffer lost share of searches among apple cider brands in New Zealand, from 23.9% to 18.7%.

  4. In September 2026, Old Mout lost share of searches among apple cider brands in New Zealand, from 2.6% to 1.1%.

  5. Monteith's’ share of searches among apple cider brands in New Zealand has lost ground for 3 months in a row, from 62.6% to 52.1% in September 2026.

  6. In September 2026, Strongbow rose from 6th to 5th among apple cider brands in New Zealand.

How are Monteith's’ branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using Monteith's’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • monteiths
  • monteiths apple cider
  • monteiths bar
  • monteiths brewing company
  • monteiths cider
  • monteiths golden lager

How the Brand Demand Index is measured

Who owns Monteith's?

Monteith's is owned by DB Breweries. Brandwave also tracks Tuatara, DB Export, Export Gold, Old Mout, Rekorderlig and Tui, owned by the same company, in New Zealand.

Do you work for Monteith's? To request corrections or removal please contact us via our support page and we will be happy to assist.

Where does Monteith's compete?

Monteith's is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Beer brands10th of 133.1%Show ranking
Cider brands2nd of 1218%Show ranking
Apple cider brands1st of 752.1%Shown above
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