Brandwave

Monteith's vs Tui:Which is more popular?

In September 2026, Tui had more branded searches than Monteith's among beer brands in New Zealand. Tui had about 2,660 branded searches, while Monteith's had 1,480. Tui made up 5.6% of all beer brand searches we track, and Monteith's accounted for 3.1%. When we asked ChatGPT and Google AI Overviews about beer brands, Tui appeared in four of the five answers and Monteith's in two. Tui was mentioned before Monteith's in three out of four answers that named either.

Among beer brands in New Zealand in September 2026

Who do people search for more?

Tui, about 80% more searches than Monteith's

Tui 2.7K searchesMonteith's 1.5K searches

Who does AI mention more?

Tui, mentioned in 4 of 5 answers, Monteith's in 2

Tui in 4 of 5Monteith's in 2 of 5

Who does AI recommend more?

Tui, named ahead of Monteith's in 3 of 4 answers

Tui first in 3Monteith's first in 1

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Top beer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Tui was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Monteith's was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Tui was listed before Monteith's in three out of four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Steinlager1st
  2. Speight's2nd
  3. Garage Project3rd
  4. Panhead4th
  5. Tui5th
  6. Monteith's6th
  7. Parrotdog7th
  8. Lion Red8th
  9. Export Gold9th
  10. Heineken–
  11. +3 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Steinlager5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Speight's4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Garage Project4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Panhead4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Tui4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Parrotdog3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Monteith's2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Export Gold1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Lion Red1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Heineken0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+3 more

See every answer about beer brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Monteith's or Tui more popular in search?

This chart shows how often people search Google for Monteith's and Tui by name. Each line represents a brand's share of searches for all 13 beer brands we track, month by month, from searches in New Zealand.

Monteith's and Tui among beer brands in New Zealand, by month

Share of searches by month for Tui, Monteith's. The figures are in the table below the chart.

View monthly share of searches table
MonthSpeight'sSteinlagerHeinekenGarage ProjectCoronaPanheadParrotdogTuiExport GoldMonteith'sLion RedDB ExportMac's
Oct 202520.3%12.5%11.7%11.6%7%6.5%11.1%6.4%4%3.5%2.8%1.4%1.5%
Nov 202520.8%13.8%11.1%10.9%6.4%6%12.6%5.4%3.7%3.3%3.4%1.2%1.3%
Dec 202523.3%13.4%10.6%10.3%7.4%6.3%9.9%5%4.3%3.7%3.2%1.2%1.2%
Jan 202624%13.4%10.4%9.7%5.8%6.9%9.4%5.9%4.1%5.2%2.9%1.1%1.3%
Feb 202626.9%13.3%11.3%10.3%6.2%6.8%6.6%5.6%3.6%4.3%3%0.85%1.1%
Mar 202624.5%15.6%11.3%10.1%5.9%6.5%6.6%6.1%4.2%4.3%3.1%0.91%0.97%
Apr 202623.7%13%12.3%9.9%6.8%6.2%7.7%6.4%4.2%4.3%3.4%0.97%1.1%
May 202622%12.7%12.6%9.7%6.7%6.1%9.3%6.5%4.1%5%3.2%0.9%0.93%
Jun 202621.7%13.8%13.9%10.9%6.2%6.1%8.3%5.5%4.5%3.7%3.4%0.83%1.2%
Jul 202622%14.3%12.5%9.5%7.6%6.1%7.7%7%4.8%3.4%2.9%0.79%1.4%
Aug 202620.3%15.2%12%10.7%7.5%7.2%8.6%5.8%4.4%3.1%3.1%0.92%1.1%
Sep 202621.7%14.9%13.4%10.5%7.4%6.9%6.8%5.6%4.2%3.1%3%1.3%1.2%

How has the Monteith's and Tui comparison changed over the last 12 months?

3 findings
  • Tui was ahead of Monteith's in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Monteith's’ share of searches among beer brands in New Zealand moved from 3.5% to 3.1%, and its estimated monthly branded searches moved from 1.8K to 1.5K.
  • Across the 12 months ending September 2026, Tui’s share of searches among beer brands in New Zealand moved from 6.4% to 5.6%, and its estimated monthly branded searches moved from 3.3K to 2.7K.

How did search popularity change for New Zealand beer brands in September 2026?

2 changes

  1. Estimated monthly branded searches for Tui in New Zealand fell 18.2% over 12 measured months, from 3.3K to 2.7K in September 2026.

  2. Estimated monthly branded searches for Monteith's in New Zealand fell 16.9% over 12 measured months, from 1.8K to 1.5K in September 2026.

How are branded searches counted?

8 search terms

Brandwave collects information about searches that people make online using Monteith's’ and Tui’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Monteith's

4 branded search terms

  • monteiths
  • monteiths bar
  • monteiths brewing company
  • monteiths golden lager

Tui

4 branded search terms

  • beer tui
  • countdown tui beer
  • tui brewery
  • tui strong lager

How the Brand Demand Index is measured

Other head-to-heads among beer brands

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