How popular isParrotdog?
In September 2026, people searched for Parrotdog by name about 3,230 times in New Zealand, a 42.7% decrease from the previous year. These searches made up 6.8% of all New Zealand beer brand searches, placing Parrotdog seventh out of 13 brands. When we asked both ChatGPT and Google AI Overviews about beer brands, Parrotdog appeared in three of the five answers and was the seventh most recommended of the 13.
Parrotdog is the seventh most searched of 13 competitors and the seventh most recommended in AI answers.
Speight'sShare of searches 21.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
SteinlagerShare of searches 14.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
HeinekenShare of searches 13.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
Garage ProjectShare of searches 10.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
ParrotdogShare of searches 6.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 7th
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Top beer brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Parrotdog was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Parrotdog is the seventh most recommended of the 13.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Steinlager1st
- Speight's2nd
- Garage Project3rd
Panhead4th
Tui5th- Monteith's6th
- Parrotdog7th
Lion Red8th- Export Gold9th
- Heineken–
- +3 more
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Steinlager5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Speight's4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Garage Project4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Panhead4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Tui4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Parrotdog3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Monteith's2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Export Gold1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Lion Red1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Heineken0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about beer brands
5 answers
Asked ChatGPT
“Which beer brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best beer brands in New Zealand?”
Asked ChatGPT
“What's the best beer brand in New Zealand for everyday drinking?”
Searched Google, AI Overview
“beer brands nz”
Searched Google, AI Overview
“best beer nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Which beer brands compete with Parrotdog?
Share of searches by month for Speight's, Steinlager, Heineken, Garage Project, Corona, Panhead, Parrotdog, Tui, Export Gold, Monteith's, Lion Red. The figures are in the table below the chart.
View monthly share of searches table
| Month | Speight's | Steinlager | Heineken | Garage Project | Corona | Panhead | Parrotdog | Tui | Export Gold | Monteith's | Lion Red | DB Export | Mac's |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 20.3% | 12.5% | 11.7% | 11.6% | 7% | 6.5% | 11.1% | 6.4% | 4% | 3.5% | 2.8% | 1.4% | 1.5% |
| Nov 2025 | 20.8% | 13.8% | 11.1% | 10.9% | 6.4% | 6% | 12.6% | 5.4% | 3.7% | 3.3% | 3.4% | 1.2% | 1.3% |
| Dec 2025 | 23.3% | 13.4% | 10.6% | 10.3% | 7.4% | 6.3% | 9.9% | 5% | 4.3% | 3.7% | 3.2% | 1.2% | 1.2% |
| Jan 2026 | 24% | 13.4% | 10.4% | 9.7% | 5.8% | 6.9% | 9.4% | 5.9% | 4.1% | 5.2% | 2.9% | 1.1% | 1.3% |
| Feb 2026 | 26.9% | 13.3% | 11.3% | 10.3% | 6.2% | 6.8% | 6.6% | 5.6% | 3.6% | 4.3% | 3% | 0.85% | 1.1% |
| Mar 2026 | 24.5% | 15.6% | 11.3% | 10.1% | 5.9% | 6.5% | 6.6% | 6.1% | 4.2% | 4.3% | 3.1% | 0.91% | 0.97% |
| Apr 2026 | 23.7% | 13% | 12.3% | 9.9% | 6.8% | 6.2% | 7.7% | 6.4% | 4.2% | 4.3% | 3.4% | 0.97% | 1.1% |
| May 2026 | 22% | 12.7% | 12.6% | 9.7% | 6.7% | 6.1% | 9.3% | 6.5% | 4.1% | 5% | 3.2% | 0.9% | 0.93% |
| Jun 2026 | 21.7% | 13.8% | 13.9% | 10.9% | 6.2% | 6.1% | 8.3% | 5.5% | 4.5% | 3.7% | 3.4% | 0.83% | 1.2% |
| Jul 2026 | 22% | 14.3% | 12.5% | 9.5% | 7.6% | 6.1% | 7.7% | 7% | 4.8% | 3.4% | 2.9% | 0.79% | 1.4% |
| Aug 2026 | 20.3% | 15.2% | 12% | 10.7% | 7.5% | 7.2% | 8.6% | 5.8% | 4.4% | 3.1% | 3.1% | 0.92% | 1.1% |
| Sep 2026 | 21.7% | 14.9% | 13.4% | 10.5% | 7.4% | 6.9% | 6.8% | 5.6% | 4.2% | 3.1% | 3% | 1.3% | 1.2% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 21.7% | 10.3K | +11% | +1.3 points | |
| 2, held 2nd | 14.9% | 7K | +2.2% | -0.3 points | |
| 3, held 3rd | 13.4% | 6.4K | +16.5% | +1.4 points | |
| 4, held 4th | 10.5% | 5K | +2.3% | -0.2 points | |
| 5, moved from 6th to 5th | 7.4% | 3.5K | +3.2% | -0.1 pointsmoved from 6th to 5th | |
| 6, moved from 7th to 6th | 6.9% | 3.3K | -0.61% | -0.3 pointsmoved from 7th to 6th | |
| 7, moved from 5th to 7th | 6.8% | 3.2K | -17.9% | -1.8 pointsmoved from 5th to 7th | |
| 8, held 8th | 5.6% | 2.7K | +0.76% | -0.2 points | |
| 9, held 9th | 4.2% | 2K | -1% | -0.2 points | |
| 10, held 10th | 3.1% | 1.5K | +5% | 0 points | |
| 11, held 11th | 3% | 1.4K | +1.4% | -0.1 points | |
| 12, moved from 13th to 12th | 1.3% | 610 | +45.2% | +0.4 pointsmoved from 13th to 12th | |
| 13, moved from 12th to 13th | 1.2% | 570 | +14% | +0.1 pointsmoved from 12th to 13th |
21.7%
Held 1st. 10.3K estimated branded searches, +11% vs prior month. Share +1.3 points.
14.9%
Held 2nd. 7K estimated branded searches, +2.2% vs prior month. Share -0.3 points.
3.
Heineken13.4%
Held 3rd. 6.4K estimated branded searches, +16.5% vs prior month. Share +1.4 points.
10.5%
Held 4th. 5K estimated branded searches, +2.3% vs prior month. Share -0.2 points.
5.
Corona7.4%
Moved from 6th to 5th. 3.5K estimated branded searches, +3.2% vs prior month. Share -0.1 points.
6.
Panhead6.9%
Moved from 7th to 6th. 3.3K estimated branded searches, -0.61% vs prior month. Share -0.3 points.
6.8%
Moved from 5th to 7th. 3.2K estimated branded searches, -17.9% vs prior month. Share -1.8 points.
8.
Tui5.6%
Held 8th. 2.7K estimated branded searches, +0.76% vs prior month. Share -0.2 points.
4.2%
Held 9th. 2K estimated branded searches, -1% vs prior month. Share -0.2 points.
10.
Monteith's3.1%
Held 10th. 1.5K estimated branded searches, +5% vs prior month. Share 0 points.
11.
Lion Red3%
Held 11th. 1.4K estimated branded searches, +1.4% vs prior month. Share -0.1 points.
12.
DB Export1.3%
Moved from 13th to 12th. 610 estimated branded searches, +45.2% vs prior month. Share +0.4 points.
13.
Mac's1.2%
Moved from 12th to 13th. 570 estimated branded searches, +14% vs prior month. Share +0.1 points.
Compare popularity between Parrotdog and its closest rivals
Every comparison with Parrotdog
18 comparisons
- Corona vs Parrotdog
- Garage Project vs Parrotdog
- Heineken vs Parrotdog
- Panhead vs Parrotdog
- Parrotdog vs Speight's
- Parrotdog vs Steinlager
- Emerson's vs Parrotdog
- Parrotdog vs Tui
- Export Gold vs Parrotdog
- Behemoth Brewing vs Parrotdog
- Parrotdog vs Sawmill
- Monteith's vs Parrotdog
- Lion Red vs Parrotdog
- Parrotdog vs Tuatara
- McLeod’s Brewery vs Parrotdog
- DB Export vs Parrotdog
- Mac's vs Parrotdog
- Liberty Brewing vs Parrotdog
How has branded search demand for Parrotdog changed in New Zealand over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Parrotdog in New Zealand fell from 5.6K to 3.2K.
- Across the 12 months ending September 2026, Parrotdog’s share of searches among beer brands in New Zealand decreased from 11.1% to 6.8%.
- Across the 12 months ending September 2026, Parrotdog’s share of searches among beer brands in New Zealand peaked at 12.6% in November 2025 and was lowest at 6.6% in February 2026.
- Across the 12 months ending September 2026, Parrotdog fell from 5th to 7th among beer brands in New Zealand.
How did search popularity change for New Zealand beer brands in September 2026?
6 changes
In September 2026, Heineken gained share of searches among beer brands in New Zealand, from 12% to 13.4%.
In September 2026, Speight's gained share of searches among beer brands in New Zealand, from 20.3% to 21.7%.
In September 2026, Parrotdog lost share of searches among beer brands in New Zealand, from 8.6% to 6.8%.
In September 2026, Corona rose from 6th to 5th among beer brands in New Zealand.
In September 2026, DB Export rose from 13th to 12th among beer brands in New Zealand.
In September 2026, Panhead rose from 7th to 6th among beer brands in New Zealand.
How are Parrotdog’s branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Parrotdog’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- parrot dog
- parrotdog
- parrotdog beer
- parrotdog brewery
- parrotdog non alcoholic
Do you work for Parrotdog? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Parrotdog compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Beer brands | 7th of 13 | 6.8% | Shown above |
| craft beer brands | 4th of 9 | 11.9% | Show ranking |
| Non-alcoholic beer brands | 9th of 9 | 0.05% | Show ranking |
Is Parrotdog your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.