How popular isSteinlager?
In September 2026, people searched for Steinlager by name about 7,050 times in New Zealand, an 11.6% increase from the previous year. These searches made up 14.9% of all New Zealand beer brand searches, placing Steinlager second out of 13 brands. When we asked both ChatGPT and Google AI Overviews about beer brands, Steinlager appeared in all answers and was the most recommended of the 13.
Steinlager is the second most searched of 13 competitors and the most recommended in AI answers.
Speight'sShare of searches 21.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
SteinlagerShare of searches 14.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
HeinekenShare of searches 13.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
Garage ProjectShare of searches 10.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
CoronaShare of searches 7.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top beer brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Steinlager appeared in all five answers. Steinlager is the most recommended of the 13.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Steinlager1st
- Speight's2nd
- Garage Project3rd
Panhead4th
Tui5th- Monteith's6th
Parrotdog7th
Lion Red8th- Export Gold9th
- Heineken–
- +3 more
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Steinlager5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Speight's4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Garage Project4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Panhead4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Tui4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Parrotdog3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Monteith's2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Export Gold1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Lion Red1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Heineken0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about beer brands
5 answers
Asked ChatGPT
“Which beer brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best beer brands in New Zealand?”
Asked ChatGPT
“What's the best beer brand in New Zealand for everyday drinking?”
Searched Google, AI Overview
“beer brands nz”
Searched Google, AI Overview
“best beer nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Which beer brands compete with Steinlager?
Share of searches by month for Speight's, Steinlager, Heineken, Garage Project, Corona, Panhead, Parrotdog, Tui, Export Gold, Monteith's, Lion Red. The figures are in the table below the chart.
View monthly share of searches table
| Month | Speight's | Steinlager | Heineken | Garage Project | Corona | Panhead | Parrotdog | Tui | Export Gold | Monteith's | Lion Red | DB Export | Mac's |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 20.3% | 12.5% | 11.7% | 11.6% | 7% | 6.5% | 11.1% | 6.4% | 4% | 3.5% | 2.8% | 1.4% | 1.5% |
| Nov 2025 | 20.8% | 13.8% | 11.1% | 10.9% | 6.4% | 6% | 12.6% | 5.4% | 3.7% | 3.3% | 3.4% | 1.2% | 1.3% |
| Dec 2025 | 23.3% | 13.4% | 10.6% | 10.3% | 7.4% | 6.3% | 9.9% | 5% | 4.3% | 3.7% | 3.2% | 1.2% | 1.2% |
| Jan 2026 | 24% | 13.4% | 10.4% | 9.7% | 5.8% | 6.9% | 9.4% | 5.9% | 4.1% | 5.2% | 2.9% | 1.1% | 1.3% |
| Feb 2026 | 26.9% | 13.3% | 11.3% | 10.3% | 6.2% | 6.8% | 6.6% | 5.6% | 3.6% | 4.3% | 3% | 0.85% | 1.1% |
| Mar 2026 | 24.5% | 15.6% | 11.3% | 10.1% | 5.9% | 6.5% | 6.6% | 6.1% | 4.2% | 4.3% | 3.1% | 0.91% | 0.97% |
| Apr 2026 | 23.7% | 13% | 12.3% | 9.9% | 6.8% | 6.2% | 7.7% | 6.4% | 4.2% | 4.3% | 3.4% | 0.97% | 1.1% |
| May 2026 | 22% | 12.7% | 12.6% | 9.7% | 6.7% | 6.1% | 9.3% | 6.5% | 4.1% | 5% | 3.2% | 0.9% | 0.93% |
| Jun 2026 | 21.7% | 13.8% | 13.9% | 10.9% | 6.2% | 6.1% | 8.3% | 5.5% | 4.5% | 3.7% | 3.4% | 0.83% | 1.2% |
| Jul 2026 | 22% | 14.3% | 12.5% | 9.5% | 7.6% | 6.1% | 7.7% | 7% | 4.8% | 3.4% | 2.9% | 0.79% | 1.4% |
| Aug 2026 | 20.3% | 15.2% | 12% | 10.7% | 7.5% | 7.2% | 8.6% | 5.8% | 4.4% | 3.1% | 3.1% | 0.92% | 1.1% |
| Sep 2026 | 21.7% | 14.9% | 13.4% | 10.5% | 7.4% | 6.9% | 6.8% | 5.6% | 4.2% | 3.1% | 3% | 1.3% | 1.2% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 21.7% | 10.3K | +11% | +1.3 points | |
| 2, held 2nd | 14.9% | 7K | +2.2% | -0.3 points | |
| 3, held 3rd | 13.4% | 6.4K | +16.5% | +1.4 points | |
| 4, held 4th | 10.5% | 5K | +2.3% | -0.2 points | |
| 5, moved from 6th to 5th | 7.4% | 3.5K | +3.2% | -0.1 pointsmoved from 6th to 5th | |
| 6, moved from 7th to 6th | 6.9% | 3.3K | -0.61% | -0.3 pointsmoved from 7th to 6th | |
| 7, moved from 5th to 7th | 6.8% | 3.2K | -17.9% | -1.8 pointsmoved from 5th to 7th | |
| 8, held 8th | 5.6% | 2.7K | +0.76% | -0.2 points | |
| 9, held 9th | 4.2% | 2K | -1% | -0.2 points | |
| 10, held 10th | 3.1% | 1.5K | +5% | 0 points | |
| 11, held 11th | 3% | 1.4K | +1.4% | -0.1 points | |
| 12, moved from 13th to 12th | 1.3% | 610 | +45.2% | +0.4 pointsmoved from 13th to 12th | |
| 13, moved from 12th to 13th | 1.2% | 570 | +14% | +0.1 pointsmoved from 12th to 13th |
21.7%
Held 1st. 10.3K estimated branded searches, +11% vs prior month. Share +1.3 points.
14.9%
Held 2nd. 7K estimated branded searches, +2.2% vs prior month. Share -0.3 points.
3.
Heineken13.4%
Held 3rd. 6.4K estimated branded searches, +16.5% vs prior month. Share +1.4 points.
10.5%
Held 4th. 5K estimated branded searches, +2.3% vs prior month. Share -0.2 points.
5.
Corona7.4%
Moved from 6th to 5th. 3.5K estimated branded searches, +3.2% vs prior month. Share -0.1 points.
6.
Panhead6.9%
Moved from 7th to 6th. 3.3K estimated branded searches, -0.61% vs prior month. Share -0.3 points.
6.8%
Moved from 5th to 7th. 3.2K estimated branded searches, -17.9% vs prior month. Share -1.8 points.
8.
Tui5.6%
Held 8th. 2.7K estimated branded searches, +0.76% vs prior month. Share -0.2 points.
4.2%
Held 9th. 2K estimated branded searches, -1% vs prior month. Share -0.2 points.
10.
Monteith's3.1%
Held 10th. 1.5K estimated branded searches, +5% vs prior month. Share 0 points.
11.
Lion Red3%
Held 11th. 1.4K estimated branded searches, +1.4% vs prior month. Share -0.1 points.
12.
DB Export1.3%
Moved from 13th to 12th. 610 estimated branded searches, +45.2% vs prior month. Share +0.4 points.
13.
Mac's1.2%
Moved from 12th to 13th. 570 estimated branded searches, +14% vs prior month. Share +0.1 points.
Compare popularity between Steinlager and its closest rivals
Every comparison with Steinlager
17 comparisons
- Speight's vs Steinlager
- Heineken vs Steinlager
- Garage Project vs Steinlager
- Corona vs Steinlager
- Panhead vs Steinlager
- Parrotdog vs Steinlager
- Steinlager vs Tui
- Export Gold vs Steinlager
- Monteith's vs Steinlager
- Lion Red vs Steinlager
- DB Export vs Steinlager
- Mac's vs Steinlager
- State of Play vs Steinlager
- Corona Cero vs Steinlager
- Guinness vs Steinlager
- Asahi vs Steinlager
- Bach Brewing vs Steinlager
How has branded search demand for Steinlager changed in New Zealand over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Steinlager in New Zealand rose from 6.3K to 7K.
- Across the 12 months ending September 2026, Steinlager’s share of searches among beer brands in New Zealand increased from 12.5% to 14.9%.
- Across the 12 months ending September 2026, Steinlager’s share of searches among beer brands in New Zealand peaked at 15.6% in March 2026 and was lowest at 12.5% in October 2025.
How did search popularity change for New Zealand beer brands in September 2026?
6 changes
In September 2026, Heineken gained share of searches among beer brands in New Zealand, from 12% to 13.4%.
In September 2026, Speight's gained share of searches among beer brands in New Zealand, from 20.3% to 21.7%.
In September 2026, Parrotdog lost share of searches among beer brands in New Zealand, from 8.6% to 6.8%.
In September 2026, Corona rose from 6th to 5th among beer brands in New Zealand.
In September 2026, DB Export rose from 13th to 12th among beer brands in New Zealand.
In September 2026, Panhead rose from 7th to 6th among beer brands in New Zealand.
How are Steinlager’s branded searches counted?
11 search terms
Brandwave collects information about searches that people make online using Steinlager’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- all blacks steinlager
- countdown steinlager
- huffer steinlager
- steinlager
- steinlager beer
- steinlager bottle
- steinlager can
- steinlager classic
- steinlager light
- steinlager pure
- steinlager tokyo dry
Who owns Steinlager?
Steinlager is owned by 
Lion. Brandwave also tracks Speight's, 
Emerson's, 
Havana Coffee Works, Lion Red, Mac's, Panhead and Steinlager Zero, owned by the same company, in New Zealand.
Do you work for Steinlager? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Steinlager compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Beer brands | 2nd of 13 | 14.9% | Shown above |
| Non-alcoholic beer brands | 1st of 9 | 36.5% | Show ranking |
Is Steinlager your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.