Non-alcoholic beer brands in New Zealand:Which are most popular?
In September 2026, Steinlager was the most searched non-alcoholic beer brand in New Zealand, accounting for 36.5% of all searches among the nine brands we track. When we checked with ChatGPT and Google AI Overviews, Heineken and Garage Project showed up in every answer. Garage Project was recommended most often, coming first in three out of five responses.
SteinlagerShare of searches 36.5%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
HeinekenShare of searches 30.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 4th
Garage ProjectShare of searches 26.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st- State of PlayShare of searches 2.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
Corona CeroShare of searches 1.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 7th
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Top non-alcoholic beer brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Heineken and Garage Project appeared every time. Garage Project was recommended most often, coming first in three out of five answers. State of Play was second, and Bach Brewing was third.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Garage Project1st
- State of Play2nd
- Bach Brewing3rd
- Heineken4th
Parrotdog5th- Steinlager6th
- Corona Cero7th
Guinness8th
Asahi9th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Heineken5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Garage Project5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- State of Play3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Bach Brewing3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Steinlager2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Corona Cero2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Guinness2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Asahi2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Parrotdog2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
See every answer about non-alcoholic beer brands
5 answers
Asked ChatGPT
“Which non-alcoholic beer brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best non-alcoholic beer brands in New Zealand?”
Asked ChatGPT
“What's the best non-alcoholic beer brand in New Zealand for a better drink option?”
Searched Google, AI Overview
“alcohol free beer nz”
Searched Google, AI Overview
“non alcoholic beer nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which non-alcoholic beer brands do people search for most?
This chart shows how often people search Google for each non-alcoholic beer brand by name. Each line represents a brand's share of searches for all nine non-alcoholic beer brands we track, month by month, from searches in New Zealand.
Share of searches by month for Steinlager, Heineken, Garage Project, State of Play. The figures are in the table below the chart.
View monthly share of searches table
| Month | Steinlager | Heineken | Garage Project | State of Play | Corona Cero | Guinness | Asahi | Bach Brewing | Parrotdog |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 33% | 29.3% | 31.7% | 2.1% | 0.92% | 1.4% | 0.65% | 0.76% | 0.16% |
| Nov 2025 | 36.7% | 27.5% | 30.2% | 1.6% | 1.1% | 1.6% | 0.5% | 0.86% | 0.05% |
| Dec 2025 | 37.3% | 27.1% | 29.7% | 1.6% | 1.3% | 1.4% | 0.69% | 0.85% | 0.04% |
| Jan 2026 | 37.6% | 26.7% | 28.5% | 2.8% | 1.5% | 1.2% | 0.76% | 0.82% | 0.06% |
| Feb 2026 | 36.8% | 28% | 29.7% | 1.6% | 1.3% | 1.1% | 0.79% | 0.67% | 0.06% |
| Mar 2026 | 40.6% | 26.2% | 27% | 1.8% | 1.2% | 1.4% | 0.89% | 0.94% | 0.06% |
| Apr 2026 | 35.6% | 30.8% | 28.1% | 1.8% | 1.2% | 0.96% | 0.76% | 0.76% | 0.07% |
| May 2026 | 33.9% | 30.4% | 26.6% | 1.7% | 4.8% | 0.8% | 0.87% | 0.93% | 0.07% |
| Jun 2026 | 34.5% | 31.5% | 27.8% | 1.8% | 1.4% | 0.95% | 1.2% | 0.75% | 0.07% |
| Jul 2026 | 37.1% | 29.7% | 25.5% | 2.5% | 1.7% | 1.3% | 1.3% | 0.89% | 0.06% |
| Aug 2026 | 38.5% | 27.2% | 28.1% | 1.8% | 1.8% | 1% | 0.75% | 0.63% | 0.06% |
| Sep 2026 | 36.5% | 30.1% | 26.8% | 2.6% | 1.4% | 1.1% | 0.75% | 0.75% | 0.05% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 36.5% | 6.8K | +1.5% | -2 points | |
| 2, moved from 3rd to 2nd | 30.1% | 5.6K | +18.6% | +2.9 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 26.8% | 5K | +2.3% | -1.3 pointsmoved from 2nd to 3rd | |
| 4, moved from 5th to 4th | 2.6% | 480 | +50% | +0.7 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 1.4% | 260 | -18.8% | -0.4 pointsmoved from 4th to 5th | |
| 6, held 6th | 1.1% | 200 | +11.1% | 0 points | |
| 7, held 7th | 0.75% | 140 | +7.7% | 0 points | |
| 8, held 8th | 0.75% | 140 | +27.3% | +0.1 points | |
| 9, held 9th | 0.05% | 10 | 0% | 0 points |
36.5%
Held 1st. 6.8K estimated branded searches, +1.5% vs prior month. Share -2 points.
2.
Heineken30.1%
Moved from 3rd to 2nd. 5.6K estimated branded searches, +18.6% vs prior month. Share +2.9 points.
26.8%
Moved from 2nd to 3rd. 5K estimated branded searches, +2.3% vs prior month. Share -1.3 points.
2.6%
Moved from 5th to 4th. 480 estimated branded searches, +50% vs prior month. Share +0.7 points.
1.4%
Moved from 4th to 5th. 260 estimated branded searches, -18.8% vs prior month. Share -0.4 points.
6.
Guinness1.1%
Held 6th. 200 estimated branded searches, +11.1% vs prior month. Share 0 points.
7.
Asahi0.75%
Held 7th. 140 estimated branded searches, +7.7% vs prior month. Share 0 points.
0.75%
Held 8th. 140 estimated branded searches, +27.3% vs prior month. Share +0.1 points.
0.05%
Held 9th. 10 estimated branded searches, 0% vs prior month. Share 0 points.
Which brand is most popular in search among non-alcoholic beer brands in New Zealand?
9 brands
In September 2026, Steinlager was the most searched among non-alcoholic beer brands in New Zealand, with an estimated 6.8K branded searches, 36.5% of all searches for the nine we track. Heineken is in 2nd place, 6.3 percentage points behind at 30.1%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Steinlager | 33% → 36.5% | 40.6%Mar 2026 | 33%Oct 2025 | 1st |
| Heineken | 29.3% → 30.1% | 31.5%Jun 2026 | 26.2%Mar 2026 | 3rd → 2nd |
| Garage Project | 31.7% → 26.8% | 31.7%Oct 2025 | 25.5%Jul 2026 | 2nd → 3rd |
| State of Play | 2.1% → 2.6% | 2.8%Jan 2026 | 1.6%Feb 2026 | 4th |
| Corona Cero | 0.92% → 1.4% | 4.8%May 2026 | 0.92%Oct 2025 | 6th → 5th |
| Guinness | 1.4% → 1.1% | 1.6%Nov 2025 | 0.8%May 2026 | 5th → 6th |
| Asahi | 0.65% → 0.75% | 1.3%Jul 2026 | 0.5%Nov 2025 | 8th → 7th |
| Bach Brewing | 0.76% → 0.75% | 0.94%Mar 2026 | 0.63%Aug 2026 | 7th → 8th |
| Parrotdog | 0.16% → 0.05% | 0.16%Oct 2025 | 0.04%Dec 2025 | 9th |
Each finding as a sentence
- Across the 12 months ending September 2026, Steinlager’s share of searches among non-alcoholic beer brands in New Zealand increased from 33% to 36.5%.
- Across the 12 months ending September 2026, Heineken’s share of searches among non-alcoholic beer brands in New Zealand increased from 29.3% to 30.1%.
- Across the 12 months ending September 2026, Garage Project’s share of searches among non-alcoholic beer brands in New Zealand decreased from 31.7% to 26.8%.
- Across the 12 months ending September 2026, Steinlager’s share of searches among non-alcoholic beer brands in New Zealand peaked at 40.6% in March 2026 and was lowest at 33% in October 2025.
- Across the 12 months ending September 2026, Heineken’s share of searches among non-alcoholic beer brands in New Zealand peaked at 31.5% in June 2026 and was lowest at 26.2% in March 2026.
- Across the 12 months ending September 2026, Garage Project’s share of searches among non-alcoholic beer brands in New Zealand peaked at 31.7% in October 2025 and was lowest at 25.5% in July 2026.
- Across the 12 months ending September 2026, State of Play’s share of searches among non-alcoholic beer brands in New Zealand peaked at 2.8% in January 2026 and was lowest at 1.6% in February 2026.
- Across the 12 months ending September 2026, Corona Cero’s share of searches among non-alcoholic beer brands in New Zealand peaked at 4.8% in May 2026 and was lowest at 0.92% in October 2025.
- Across the 12 months ending September 2026, Heineken rose from 3rd to 2nd among non-alcoholic beer brands in New Zealand.
- Across the 12 months ending September 2026, Garage Project fell from 2nd to 3rd among non-alcoholic beer brands in New Zealand.
- Across the 12 months ending September 2026, Corona Cero rose from 6th to 5th among non-alcoholic beer brands in New Zealand.
- Across the 12 months ending September 2026, Guinness fell from 5th to 6th among non-alcoholic beer brands in New Zealand.
- Across the 12 months ending September 2026, Asahi rose from 8th to 7th among non-alcoholic beer brands in New Zealand.
- Across the 12 months ending September 2026, Bach Brewing fell from 7th to 8th among non-alcoholic beer brands in New Zealand.
- Across the 12 months ending September 2026, State of Play and Parrotdog held steady: their share of searches among non-alcoholic beer brands in New Zealand each moved less than 0.5 percentage points.
How did search popularity change for New Zealand non-alcoholic beer brands in September 2026?
8 changes
In September 2026, Heineken overtook Garage Project to rank 2nd among non-alcoholic beer brands in New Zealand, with 30.1% of the searches.
In September 2026, State of Play overtook Corona Cero to rank 4th among non-alcoholic beer brands in New Zealand, with 2.6% of the searches.
In September 2026, Steinlager lost share of searches among non-alcoholic beer brands in New Zealand, from 38.5% to 36.5%.
In September 2026, Garage Project lost share of searches among non-alcoholic beer brands in New Zealand, from 28.1% to 26.8%.
Estimated monthly branded searches for Corona Cero in New Zealand rose 52.9% over 12 measured months, from 170 to 260 in September 2026.
Estimated monthly branded searches for Asahi in New Zealand rose 16.7% over 12 measured months, from 120 to 140 in September 2026.
Estimated monthly branded searches for Parrotdog in New Zealand fell 66.7% over 12 measured months, from 30 to 10 in September 2026.
Estimated monthly branded searches for Guinness in New Zealand fell 23.1% over 12 measured months, from 260 to 200 in September 2026.
Compare popularity between leading brands
- Steinlager vs Heineken: compare popularity
- Steinlager vs Garage Project: compare popularity
- Steinlager vs State of Play: compare popularity
- Heineken vs Garage Project: compare popularity
- Heineken vs State of Play: compare popularity
- Garage Project vs State of Play: compare popularity
- Compare any of these brands
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