Brandwave

How popular isHeineken?

In September 2026, people searched for Heineken by name about 6,360 times in New Zealand, a 7.3% increase from the previous year. These searches made up 30.1% of all New Zealand non-alcoholic beer brand searches, placing Heineken second out of nine brands. When we asked both ChatGPT and Google AI Overviews about non-alcoholic beer brands, Heineken appeared in all answers and was the fourth most recommended of the nine.

Search and AI answers in September 2026

Heineken is the second most searched of 9 competitors and the fourth most recommended in AI answers.

  1. SteinlagerShare of searches 36.5%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
  2. HeinekenShare of searches 30.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 4th
  3. Garage ProjectShare of searches 26.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  4. State of PlayShare of searches 2.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  5. Corona CeroShare of searches 1.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 7th

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Top non-alcoholic beer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Heineken appeared in all five answers. Heineken is the fourth most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Garage Project1st
  2. State of Play2nd
  3. Bach Brewing3rd
  4. Heineken4th
  5. Parrotdog5th
  6. Steinlager6th
  7. Corona Cero7th
  8. Guinness8th
  9. Asahi9th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Heineken5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Garage Project5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • State of Play3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bach Brewing3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Steinlager2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Corona Cero2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Guinness2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Asahi2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Parrotdog2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers

See every answer about non-alcoholic beer brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which non-alcoholic beer brands compete with Heineken?

Heineken against non-alcoholic beer brands in New Zealand, by month

Share of searches by month for Steinlager, Heineken, Garage Project, State of Play. The figures are in the table below the chart.

View monthly share of searches table
MonthSteinlagerHeinekenGarage ProjectState of PlayCorona CeroGuinnessAsahiBach BrewingParrotdog
Oct 202533%29.3%31.7%2.1%0.92%1.4%0.65%0.76%0.16%
Nov 202536.7%27.5%30.2%1.6%1.1%1.6%0.5%0.86%0.05%
Dec 202537.3%27.1%29.7%1.6%1.3%1.4%0.69%0.85%0.04%
Jan 202637.6%26.7%28.5%2.8%1.5%1.2%0.76%0.82%0.06%
Feb 202636.8%28%29.7%1.6%1.3%1.1%0.79%0.67%0.06%
Mar 202640.6%26.2%27%1.8%1.2%1.4%0.89%0.94%0.06%
Apr 202635.6%30.8%28.1%1.8%1.2%0.96%0.76%0.76%0.07%
May 202633.9%30.4%26.6%1.7%4.8%0.8%0.87%0.93%0.07%
Jun 202634.5%31.5%27.8%1.8%1.4%0.95%1.2%0.75%0.07%
Jul 202637.1%29.7%25.5%2.5%1.7%1.3%1.3%0.89%0.06%
Aug 202638.5%27.2%28.1%1.8%1.8%1%0.75%0.63%0.06%
Sep 202636.5%30.1%26.8%2.6%1.4%1.1%0.75%0.75%0.05%

  1. 1.Steinlager

    36.5%

    Held 1st. 6.8K estimated branded searches, +1.5% vs prior month. Share -2 points.

  2. 2.Heineken

    30.1%

    Moved from 3rd to 2nd. 5.6K estimated branded searches, +18.6% vs prior month. Share +2.9 points.

  3. 3.Garage Project

    26.8%

    Moved from 2nd to 3rd. 5K estimated branded searches, +2.3% vs prior month. Share -1.3 points.

  4. 4.State of Play

    2.6%

    Moved from 5th to 4th. 480 estimated branded searches, +50% vs prior month. Share +0.7 points.

  5. 5.Corona Cero

    1.4%

    Moved from 4th to 5th. 260 estimated branded searches, -18.8% vs prior month. Share -0.4 points.

  6. 6.Guinness

    1.1%

    Held 6th. 200 estimated branded searches, +11.1% vs prior month. Share 0 points.

  7. 7.Asahi

    0.75%

    Held 7th. 140 estimated branded searches, +7.7% vs prior month. Share 0 points.

  8. 8.Bach Brewing

    0.75%

    Held 8th. 140 estimated branded searches, +27.3% vs prior month. Share +0.1 points.

  9. 9.Parrotdog

    0.05%

    Held 9th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Heineken and its closest rivals

Every comparison with Heineken

17 comparisons

How has branded search demand for Heineken changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Heineken in New Zealand rose from 5.9K to 6.4K.
  • Across the 12 months ending September 2026, Heineken’s share of searches among non-alcoholic beer brands in New Zealand increased from 29.3% to 30.1%.
  • Across the 12 months ending September 2026, Heineken’s share of searches among non-alcoholic beer brands in New Zealand peaked at 31.5% in June 2026 and was lowest at 26.2% in March 2026.
  • Across the 12 months ending September 2026, Heineken rose from 3rd to 2nd among non-alcoholic beer brands in New Zealand.

How did search popularity change for New Zealand non-alcoholic beer brands in September 2026?

6 changes

  1. In September 2026, Heineken overtook Garage Project to rank 2nd among non-alcoholic beer brands in New Zealand, with 30.1% of the searches.

  2. In September 2026, State of Play overtook Corona Cero to rank 4th among non-alcoholic beer brands in New Zealand, with 2.6% of the searches.

  3. In September 2026, Steinlager lost share of searches among non-alcoholic beer brands in New Zealand, from 38.5% to 36.5%.

  4. In September 2026, Garage Project lost share of searches among non-alcoholic beer brands in New Zealand, from 28.1% to 26.8%.

  5. Estimated monthly branded searches for Corona Cero in New Zealand rose 52.9% over 12 measured months, from 170 to 260 in September 2026.

  6. Estimated monthly branded searches for Asahi in New Zealand rose 16.7% over 12 measured months, from 120 to 140 in September 2026.

How are Heineken’s branded searches counted?

12 search terms

Brandwave collects information about searches that people make online using Heineken’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • 0 0 heineken
  • heineken
  • heineken 0
  • heineken 0 0
  • heineken 24
  • heineken beer
  • heineken can
  • heineken experience museum
  • heineken glasses
  • heineken lager
  • heineken specials
  • heineken zero

Do you work for Heineken? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Heineken compete?

Heineken is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Beer brands3rd of 1313.4%Show ranking
Non-alcoholic beer brands2nd of 930.1%Shown above
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