Brandwave

Garage Project vs Heineken:Which is more popular?

In September 2026, Heineken had more branded searches than Garage Project among non-alcoholic beer brands in New Zealand. Heineken had about 5,610 branded searches, while Garage Project had 4,990. Heineken made up 30.1% of all non-alcoholic beer brand searches we track, and Garage Project accounted for 26.8%. When we asked ChatGPT and Google AI Overviews about non-alcoholic beer brands, both Garage Project and Heineken appeared in all five answers. Garage Project was mentioned before Heineken in every answer.

Among non-alcoholic beer brands in New Zealand in September 2026

Who do people search for more?

Heineken, about 12% more searches than Garage Project

Heineken 5.6K searchesGarage Project 5K searches

Who does AI mention more?

Both are mentioned in every answer we collected.

Garage Project in 5 of 5Heineken in 5 of 5

Who does AI recommend more?

Garage Project, named ahead of Heineken in every answer

Garage Project first in 5Heineken never first

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Top non-alcoholic beer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, both Garage Project and Heineken showed up in all five answers. Garage Project was listed before Heineken in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Garage Project1st
  2. State of Play2nd
  3. Bach Brewing3rd
  4. Heineken4th
  5. Parrotdog5th
  6. Steinlager6th
  7. Corona Cero7th
  8. Guinness8th
  9. Asahi9th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Heineken5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Garage Project5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • State of Play3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bach Brewing3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Steinlager2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Corona Cero2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Guinness2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Asahi2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Parrotdog2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers

See every answer about non-alcoholic beer brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Garage Project or Heineken more popular in search?

This chart shows how often people search Google for Garage Project and Heineken by name. Each line represents a brand's share of searches for all nine non-alcoholic beer brands we track, month by month, from searches in New Zealand.

Garage Project and Heineken among non-alcoholic beer brands in New Zealand, by month

Share of searches by month for Heineken, Garage Project. The figures are in the table below the chart.

View monthly share of searches table
MonthSteinlagerHeinekenGarage ProjectState of PlayCorona CeroGuinnessAsahiBach BrewingParrotdog
Oct 202533%29.3%31.7%2.1%0.92%1.4%0.65%0.76%0.16%
Nov 202536.7%27.5%30.2%1.6%1.1%1.6%0.5%0.86%0.05%
Dec 202537.3%27.1%29.7%1.6%1.3%1.4%0.69%0.85%0.04%
Jan 202637.6%26.7%28.5%2.8%1.5%1.2%0.76%0.82%0.06%
Feb 202636.8%28%29.7%1.6%1.3%1.1%0.79%0.67%0.06%
Mar 202640.6%26.2%27%1.8%1.2%1.4%0.89%0.94%0.06%
Apr 202635.6%30.8%28.1%1.8%1.2%0.96%0.76%0.76%0.07%
May 202633.9%30.4%26.6%1.7%4.8%0.8%0.87%0.93%0.07%
Jun 202634.5%31.5%27.8%1.8%1.4%0.95%1.2%0.75%0.07%
Jul 202637.1%29.7%25.5%2.5%1.7%1.3%1.3%0.89%0.06%
Aug 202638.5%27.2%28.1%1.8%1.8%1%0.75%0.63%0.06%
Sep 202636.5%30.1%26.8%2.6%1.4%1.1%0.75%0.75%0.05%

How has the Garage Project and Heineken comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand non-alcoholic beer brands in September 2026?

2 changes

  1. In September 2026, Heineken overtook Garage Project to rank 2nd among non-alcoholic beer brands in New Zealand, with 30.1% of the searches.

  2. In September 2026, Garage Project lost share of searches among non-alcoholic beer brands in New Zealand, from 28.1% to 26.8%.

How are branded searches counted?

14 search terms

Brandwave collects information about searches that people make online using Garage Project’s and Heineken’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Garage Project

4 branded search terms

  • garage project
  • garage project beer
  • garage project brewery
  • garageproject

Heineken

10 branded search terms

  • 0 0 heineken
  • heineken
  • heineken 0
  • heineken 0 0
  • heineken 24
  • heineken can
  • heineken experience museum
  • heineken glasses
  • heineken specials
  • heineken zero

How the Brand Demand Index is measured

Other head-to-heads among non-alcoholic beer brands

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