State of Play vs Steinlager:Which is more popular?

Name: State of Play vs Steinlager: Which is searched more in New Zealand?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Steinlager had more branded searches than State of Play among non-alcoholic beer brands in New Zealand. Steinlager had about 6,790 branded searches, while State of Play had 480. Steinlager made up 36.5% of all non-alcoholic beer brand searches we track, and State of Play accounted for 2.6%. When we asked ChatGPT and Google AI Overviews about non-alcoholic beer brands, State of Play appeared in three of the five answers and Steinlager in two. State of Play was mentioned before Steinlager in every answer that named either.

Among non-alcoholic beer brands in New Zealand in September 2026

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Top non-alcoholic beer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, State of Play was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Steinlager was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. State of Play was listed before Steinlager in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Heineken	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
Garage Project	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
State of Play	Named in 1 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	3 of 5
Bach Brewing	Named in 1 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	3 of 5
Steinlager	Named in 0 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	2 of 5
Corona Cero	Named in 0 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	2 of 5
Guinness	Named in 0 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	2 of 5
Asahi	Named in 0 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	2 of 5
Parrotdog	Named in 0 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	2 of 5

Heineken5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Garage Project5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
State of Play3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Bach Brewing3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Steinlager2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Corona Cero2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Guinness2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Asahi2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Parrotdog2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers

See every answer about non-alcoholic beer brands

5 answers

Asked ChatGPT
“Which non-alcoholic beer brand should I buy in New Zealand?”
1. 1Garage Project
2. 2Heineken
Asked ChatGPT
“What are the best non-alcoholic beer brands in New Zealand?”
Asked ChatGPT
“What's the best non-alcoholic beer brand in New Zealand for a better drink option?”
1. 1Garage Project
2. 2Heineken
Searched Google, AI Overview
“alcohol free beer nz”
1. 1State of Play
2. 2Garage Project
3. 3Bach Brewing
4. 4Parrotdog
5. 5Steinlager
6. 6Corona Cero
7. 7Guinness
8. 8Heineken
9. 9Asahi
Searched Google, AI Overview
“non alcoholic beer nz”
1. 1State of Play
2. 2Garage Project
3. 3Bach Brewing
4. 4Parrotdog
5. 5Steinlager
6. 6Corona Cero
7. 7Guinness
8. 8Heineken
9. 9Asahi

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is State of Play or Steinlager more popular in search?

This chart shows how often people search Google for State of Play and Steinlager by name. Each line represents a brand's share of searches for all nine non-alcoholic beer brands we track, month by month, from searches in New Zealand.

State of Play and Steinlager among non-alcoholic beer brands in New Zealand, by month

Month	Steinlager	Heineken	Garage Project	State of Play	Corona Cero	Guinness	Asahi	Bach Brewing	Parrotdog
Oct 2025	33%	29.3%	31.7%	2.1%	0.92%	1.4%	0.65%	0.76%	0.16%
Nov 2025	36.7%	27.5%	30.2%	1.6%	1.1%	1.6%	0.5%	0.86%	0.05%
Dec 2025	37.3%	27.1%	29.7%	1.6%	1.3%	1.4%	0.69%	0.85%	0.04%
Jan 2026	37.6%	26.7%	28.5%	2.8%	1.5%	1.2%	0.76%	0.82%	0.06%
Feb 2026	36.8%	28%	29.7%	1.6%	1.3%	1.1%	0.79%	0.67%	0.06%
Mar 2026	40.6%	26.2%	27%	1.8%	1.2%	1.4%	0.89%	0.94%	0.06%
Apr 2026	35.6%	30.8%	28.1%	1.8%	1.2%	0.96%	0.76%	0.76%	0.07%
May 2026	33.9%	30.4%	26.6%	1.7%	4.8%	0.8%	0.87%	0.93%	0.07%
Jun 2026	34.5%	31.5%	27.8%	1.8%	1.4%	0.95%	1.2%	0.75%	0.07%
Jul 2026	37.1%	29.7%	25.5%	2.5%	1.7%	1.3%	1.3%	0.89%	0.06%
Aug 2026	38.5%	27.2%	28.1%	1.8%	1.8%	1%	0.75%	0.63%	0.06%
Sep 2026	36.5%	30.1%	26.8%	2.6%	1.4%	1.1%	0.75%	0.75%	0.05%

How has the State of Play and Steinlager comparison changed over the last 12 months?

3 findings

Steinlager was ahead of State of Play in every measured month of the 12 months ending September 2026.
Across the 12 months ending September 2026, State of Play’s share of searches among non-alcoholic beer brands in New Zealand moved from 2.1% to 2.6%, and its estimated monthly branded searches moved from 390 to 480.
Across the 12 months ending September 2026, Steinlager’s share of searches among non-alcoholic beer brands in New Zealand moved from 33% to 36.5%, and its estimated monthly branded searches moved from 6.1K to 6.8K.

How did search popularity change for New Zealand non-alcoholic beer brands in September 2026?

2 changes

In September 2026, State of Play overtook Corona Cero to rank 4th among non-alcoholic beer brands in New Zealand, with 2.6% of the searches.
In September 2026, Steinlager lost share of searches among non-alcoholic beer brands in New Zealand, from 38.5% to 36.5%.

How are branded searches counted?

11 search terms

Brandwave collects information about searches that people make online using State of Play’s and Steinlager’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.