Brandwave

Heineken vs State of Play:Which is more popular?

In September 2026, Heineken had more branded searches than State of Play among non-alcoholic beer brands in New Zealand. Heineken had about 5,610 branded searches, while State of Play had 480. Heineken made up 30.1% of all non-alcoholic beer brand searches we track, and State of Play accounted for 2.6%. When we asked ChatGPT and Google AI Overviews about non-alcoholic beer brands, Heineken appeared in all five answers and State of Play in three. State of Play was mentioned before Heineken in three out of five answers.

Among non-alcoholic beer brands in New Zealand in September 2026

Who do people search for more?

Heineken, about 12 searches for every 1 for State of Play

Heineken 5.6K searchesState of Play 480 searches

Who does AI mention more?

Heineken, mentioned in every answer we collected

Heineken in 5 of 5State of Play in 3 of 5

Who does AI recommend more?

State of Play, named ahead of Heineken in 3 of 5 answers

State of Play first in 3Heineken first in 2

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Top non-alcoholic beer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Heineken appeared in all five answers. State of Play was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. State of Play was listed before Heineken in three out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Garage Project1st
  2. State of Play2nd
  3. Bach Brewing3rd
  4. Heineken4th
  5. Parrotdog5th
  6. Steinlager6th
  7. Corona Cero7th
  8. Guinness8th
  9. Asahi9th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Heineken5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Garage Project5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • State of Play3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bach Brewing3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Steinlager2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Corona Cero2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Guinness2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Asahi2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Parrotdog2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers

See every answer about non-alcoholic beer brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Heineken or State of Play more popular in search?

This chart shows how often people search Google for Heineken and State of Play by name. Each line represents a brand's share of searches for all nine non-alcoholic beer brands we track, month by month, from searches in New Zealand.

Heineken and State of Play among non-alcoholic beer brands in New Zealand, by month

Share of searches by month for Heineken, State of Play. The figures are in the table below the chart.

View monthly share of searches table
MonthSteinlagerHeinekenGarage ProjectState of PlayCorona CeroGuinnessAsahiBach BrewingParrotdog
Oct 202533%29.3%31.7%2.1%0.92%1.4%0.65%0.76%0.16%
Nov 202536.7%27.5%30.2%1.6%1.1%1.6%0.5%0.86%0.05%
Dec 202537.3%27.1%29.7%1.6%1.3%1.4%0.69%0.85%0.04%
Jan 202637.6%26.7%28.5%2.8%1.5%1.2%0.76%0.82%0.06%
Feb 202636.8%28%29.7%1.6%1.3%1.1%0.79%0.67%0.06%
Mar 202640.6%26.2%27%1.8%1.2%1.4%0.89%0.94%0.06%
Apr 202635.6%30.8%28.1%1.8%1.2%0.96%0.76%0.76%0.07%
May 202633.9%30.4%26.6%1.7%4.8%0.8%0.87%0.93%0.07%
Jun 202634.5%31.5%27.8%1.8%1.4%0.95%1.2%0.75%0.07%
Jul 202637.1%29.7%25.5%2.5%1.7%1.3%1.3%0.89%0.06%
Aug 202638.5%27.2%28.1%1.8%1.8%1%0.75%0.63%0.06%
Sep 202636.5%30.1%26.8%2.6%1.4%1.1%0.75%0.75%0.05%

How has the Heineken and State of Play comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand non-alcoholic beer brands in September 2026?

2 changes

  1. In September 2026, Heineken overtook Garage Project to rank 2nd among non-alcoholic beer brands in New Zealand, with 30.1% of the searches.

  2. In September 2026, State of Play overtook Corona Cero to rank 4th among non-alcoholic beer brands in New Zealand, with 2.6% of the searches.

How are branded searches counted?

11 search terms

Brandwave collects information about searches that people make online using Heineken’s and State of Play’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Heineken

10 branded search terms

  • 0 0 heineken
  • heineken
  • heineken 0
  • heineken 0 0
  • heineken 24
  • heineken can
  • heineken experience museum
  • heineken glasses
  • heineken specials
  • heineken zero

State of Play

1 branded search term

  • state of play beer

How the Brand Demand Index is measured

Other head-to-heads among non-alcoholic beer brands

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