Heineken vs Mac's:Which is more popular by branded search in New Zealand?
In August 2026, Heineken had more branded searches than Mac's among beer brands in New Zealand. Heineken was estimated to have 5.9K branded searches compared to Mac's’ 560, and held a 17.1% Share of Search versus Mac's’ 1.6%.
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Which is more popular in search, Heineken or Mac's?
Compare the mainstream beer brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Heineken, Mac's. The figures are in the table below the chart.
View monthly share of search table
| Month | Speight's | Steinlager | Heineken | Corona | Tui | Export Gold | Lion Red | Mac's | DB Export |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 31.2% | 17.7% | 17.3% | 11.5% | 8.6% | 5.4% | 3.9% | 2.2% | 2.2% |
| Nov 2025 | 32.5% | 19.3% | 16.4% | 11% | 7.3% | 5.1% | 4.7% | 1.9% | 1.8% |
| Dec 2025 | 34.3% | 18% | 15% | 12.7% | 6.5% | 5.7% | 4.2% | 1.8% | 1.8% |
| Jan 2026 | 35.8% | 18.4% | 15% | 9.8% | 7.8% | 5.5% | 3.9% | 2% | 1.7% |
| Feb 2026 | 38.7% | 17.4% | 15.5% | 9.8% | 7.1% | 4.7% | 3.8% | 1.6% | 1.4% |
| Mar 2026 | 34.8% | 20.5% | 15.6% | 9.4% | 7.7% | 5.3% | 4% | 1.4% | 1.5% |
| Apr 2026 | 34.1% | 17.2% | 16.9% | 10.6% | 8.2% | 5.4% | 4.4% | 1.7% | 1.5% |
| May 2026 | 33.1% | 17.2% | 17.9% | 10.8% | 8.4% | 5.5% | 4.3% | 1.4% | 1.5% |
| Jun 2026 | 32% | 18.6% | 19.2% | 9.8% | 7% | 6% | 4.5% | 1.6% | 1.4% |
| Jul 2026 | 31.5% | 18.5% | 17% | 11.1% | 8.8% | 6.1% | 3.7% | 2% | 1.4% |
| Aug 2026 | 30.2% | 20.4% | 17.1% | 11.5% | 7.6% | 5.9% | 4.1% | 1.6% | 1.6% |
| Sep 2026 | — | — | — | — | — | — | — | — | — |
How has the Heineken and Mac's comparison changed over the last 12 months?
3 findings
- Heineken was ahead of Mac's in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Heineken’s estimated Share of Search among beer brands in New Zealand moved from 17.3% to 17.1%, and its estimated monthly branded searches moved from 6.5K to 5.9K.
- Across the 11 months ending August 2026, Mac's’ estimated Share of Search among beer brands in New Zealand moved from 2.2% to 1.6%, and its estimated monthly branded searches moved from 840 to 560.
How did search popularity change for New Zealand beer brands in August 2026?
1 change
Estimated monthly branded searches for Mac's in New Zealand fell 33.3% over 11 measured months, from 840 to 560 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Heineken’s and Mac's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Heineken
18 branded search terms
- 0 0 heineken
- heineken
- heineken 0
- heineken 0 0
- heineken 0 0 beer
- heineken 24
- heineken beer
- heineken can
- heineken com
- heineken cost
- heineken experience museum
- heineken glasses
- heineken lager
- heineken near me
- heineken nz
- heineken pak n save
- heineken specials
- heineken zero
Mac's
4 branded search terms
- macs beer
- macs brewery
- macs gold beer
- macs low carb beer
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