Brandwave

How popular isPanhead?

In September 2026, people searched for Panhead by name about 3,540 times in New Zealand, about the same as the previous year. These searches made up 6.9% of all New Zealand beer brand searches, placing Panhead sixth out of 13 brands. When we asked both ChatGPT and Google AI Overviews about beer brands, Panhead appeared in four of the five answers and was the fourth most recommended of the 13.

Search and AI answers in September 2026

Panhead is the sixth most searched of 13 competitors and the fourth most recommended in AI answers.

  1. Speight'sShare of searches 21.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  2. SteinlagerShare of searches 14.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. HeinekenShare of searches 13.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. Garage ProjectShare of searches 10.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  5. PanheadShare of searches 6.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th

+8 more

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Top beer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Panhead was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Panhead is the fourth most recommended of the 13.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Steinlager1st
  2. Speight's2nd
  3. Garage Project3rd
  4. Panhead4th
  5. Tui5th
  6. Monteith's6th
  7. Parrotdog7th
  8. Lion Red8th
  9. Export Gold9th
  10. Heineken–
  11. +3 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Steinlager5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Speight's4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Garage Project4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Panhead4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Tui4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Parrotdog3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Monteith's2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Export Gold1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Lion Red1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Heineken0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+3 more

See every answer about beer brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Which beer brands compete with Panhead?

Panhead against beer brands in New Zealand, by month

Share of searches by month for Speight's, Steinlager, Heineken, Garage Project, Corona, Panhead, Parrotdog, Tui, Export Gold, Monteith's, Lion Red. The figures are in the table below the chart.

View monthly share of searches table
MonthSpeight'sSteinlagerHeinekenGarage ProjectCoronaPanheadParrotdogTuiExport GoldMonteith'sLion RedDB ExportMac's
Oct 202520.3%12.5%11.7%11.6%7%6.5%11.1%6.4%4%3.5%2.8%1.4%1.5%
Nov 202520.8%13.8%11.1%10.9%6.4%6%12.6%5.4%3.7%3.3%3.4%1.2%1.3%
Dec 202523.3%13.4%10.6%10.3%7.4%6.3%9.9%5%4.3%3.7%3.2%1.2%1.2%
Jan 202624%13.4%10.4%9.7%5.8%6.9%9.4%5.9%4.1%5.2%2.9%1.1%1.3%
Feb 202626.9%13.3%11.3%10.3%6.2%6.8%6.6%5.6%3.6%4.3%3%0.85%1.1%
Mar 202624.5%15.6%11.3%10.1%5.9%6.5%6.6%6.1%4.2%4.3%3.1%0.91%0.97%
Apr 202623.7%13%12.3%9.9%6.8%6.2%7.7%6.4%4.2%4.3%3.4%0.97%1.1%
May 202622%12.7%12.6%9.7%6.7%6.1%9.3%6.5%4.1%5%3.2%0.9%0.93%
Jun 202621.7%13.8%13.9%10.9%6.2%6.1%8.3%5.5%4.5%3.7%3.4%0.83%1.2%
Jul 202622%14.3%12.5%9.5%7.6%6.1%7.7%7%4.8%3.4%2.9%0.79%1.4%
Aug 202620.3%15.2%12%10.7%7.5%7.2%8.6%5.8%4.4%3.1%3.1%0.92%1.1%
Sep 202621.7%14.9%13.4%10.5%7.4%6.9%6.8%5.6%4.2%3.1%3%1.3%1.2%

  1. 1.Speight's

    21.7%

    Held 1st. 10.3K estimated branded searches, +11% vs prior month. Share +1.3 points.

  2. 2.Steinlager

    14.9%

    Held 2nd. 7K estimated branded searches, +2.2% vs prior month. Share -0.3 points.

  3. 3.Heineken

    13.4%

    Held 3rd. 6.4K estimated branded searches, +16.5% vs prior month. Share +1.4 points.

  4. 4.Garage Project

    10.5%

    Held 4th. 5K estimated branded searches, +2.3% vs prior month. Share -0.2 points.

  5. 5.Corona

    7.4%

    Moved from 6th to 5th. 3.5K estimated branded searches, +3.2% vs prior month. Share -0.1 points.

  6. 6.Panhead

    6.9%

    Moved from 7th to 6th. 3.3K estimated branded searches, -0.61% vs prior month. Share -0.3 points.

  7. 7.Parrotdog

    6.8%

    Moved from 5th to 7th. 3.2K estimated branded searches, -17.9% vs prior month. Share -1.8 points.

  8. 8.Tui

    5.6%

    Held 8th. 2.7K estimated branded searches, +0.76% vs prior month. Share -0.2 points.

  9. 9.Export Gold

    4.2%

    Held 9th. 2K estimated branded searches, -1% vs prior month. Share -0.2 points.

  10. 10.Monteith's

    3.1%

    Held 10th. 1.5K estimated branded searches, +5% vs prior month. Share 0 points.

  11. 11.Lion Red

    3%

    Held 11th. 1.4K estimated branded searches, +1.4% vs prior month. Share -0.1 points.

  12. 12.DB Export

    1.3%

    Moved from 13th to 12th. 610 estimated branded searches, +45.2% vs prior month. Share +0.4 points.

  13. 13.Mac's

    1.2%

    Moved from 12th to 13th. 570 estimated branded searches, +14% vs prior month. Share +0.1 points.

Compare popularity between Panhead and its closest rivals

Every comparison with Panhead

22 comparisons

How has branded search demand for Panhead changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Panhead in New Zealand held steady, from 3.6K to 3.5K.
  • Across the 12 months ending September 2026, Panhead’s share of searches among beer brands in New Zealand peaked at 7.2% in August 2026 and was lowest at 6% in November 2025.
  • Across the 12 months ending September 2026, Panhead rose from 7th to 6th among beer brands in New Zealand.

How did search popularity change for New Zealand beer brands in September 2026?

6 changes

  1. In September 2026, Heineken gained share of searches among beer brands in New Zealand, from 12% to 13.4%.

  2. In September 2026, Speight's gained share of searches among beer brands in New Zealand, from 20.3% to 21.7%.

  3. In September 2026, Parrotdog lost share of searches among beer brands in New Zealand, from 8.6% to 6.8%.

  4. In September 2026, Corona rose from 6th to 5th among beer brands in New Zealand.

  5. In September 2026, DB Export rose from 13th to 12th among beer brands in New Zealand.

  6. In September 2026, Panhead rose from 7th to 6th among beer brands in New Zealand.

How are Panhead’s branded searches counted?

23 search terms

Brandwave collects information about searches that people make online using Panhead’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • panhead ale
  • panhead apa
  • panhead apa supercharger
  • panhead beer range
  • panhead hazy ipa
  • panhead menu
  • panhead pale ale
  • panhead pickup
  • panhead quickchange
  • panhead quickchange xpa
  • panhead rat rod
  • panhead restaurant
  • panhead road hog
  • panhead sandman
  • panhead sandman hazy
  • panhead super charger
  • panhead supercharger
  • panhead supercharger apa
  • panhead supercharger beer
  • panhead upper hutt
  • rat rod panhead
  • sandman panhead
  • supercharger panhead

How the Brand Demand Index is measured

Who owns Panhead?

Panhead is owned by Lion. Brandwave also tracks Speight's, Emerson's, Havana Coffee Works, Lion Red, Mac's, Steinlager and Steinlager Zero, owned by the same company, in New Zealand.

Do you work for Panhead? To request corrections or removal please contact us via our support page and we will be happy to assist.

Where does Panhead compete?

Panhead is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Beer brands6th of 136.9%Shown above
craft beer brands3rd of 912.3%Show ranking
Upper Hutt restaurants1st of 538.8%Show ranking
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