Liberty Brewing vs Panhead:Which is more popular by branded search in New Zealand?
In August 2026, Panhead had more branded searches than Liberty Brewing among craft beer brands in New Zealand. Panhead was estimated to have 5.8K branded searches compared to Liberty Brewing’s 240, and held a 23.7% Share of Search versus Liberty Brewing’s 0.99%.
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Which is more popular in search, Liberty Brewing or Panhead?
Compare a curated set of New Zealand craft beer brands, including independent and group-owned breweries, using branded searches made in New Zealand. This is not the total beer market. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Panhead, Liberty Brewing. The figures are in the table below the chart.
View monthly share of search table
| Month | Panhead | Emerson's | Garage Project | Parrotdog | Behemoth Brewing | Sawmill | Tuatara | Liberty Brewing |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 19.6% | 16.9% | 22.6% | 21.5% | 5.4% | 8.4% | 4.5% | 1.1% |
| Nov 2025 | 17.8% | 18.6% | 20.6% | 23.9% | 5.6% | 7.8% | 4.5% | 1.2% |
| Dec 2025 | 20.2% | 16.1% | 21.9% | 21.1% | 5.3% | 10% | 4.3% | 1.1% |
| Jan 2026 | 17.8% | 22.1% | 16.4% | 15.8% | 11.7% | 10.8% | 4.4% | 0.94% |
| Feb 2026 | 20.4% | 27.1% | 20.1% | 12.8% | 5.4% | 8.8% | 4.4% | 0.95% |
| Mar 2026 | 20.3% | 27.3% | 20.2% | 13.3% | 5.2% | 8.9% | 3.6% | 1% |
| Apr 2026 | 18.9% | 25.9% | 19.5% | 15.1% | 5.1% | 10.3% | 3.7% | 1.4% |
| May 2026 | 17.9% | 25.3% | 18.7% | 17.9% | 6.6% | 8.4% | 4.1% | 1.1% |
| Jun 2026 | 16.7% | 31% | 19.1% | 14.6% | 7.4% | 6.9% | 3% | 1.4% |
| Jul 2026 | 19.3% | 26.3% | 19.4% | 15.7% | 7.7% | 7.3% | 3.2% | 1.1% |
| Aug 2026 | 23.7% | 22.2% | 20.1% | 16.1% | 6.9% | 6.3% | 3.6% | 0.99% |
| Sep 2026 | — | — | — | — | — | — | — | — |
How has the Liberty Brewing and Panhead comparison changed over the last 12 months?
3 findings
- Panhead was ahead of Liberty Brewing in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Liberty Brewing’s estimated Share of Search among craft beer brands in New Zealand moved from 1.1% to 0.99%, and its estimated monthly branded searches moved from 290 to 240.
- Across the 11 months ending August 2026, Panhead’s estimated Share of Search among craft beer brands in New Zealand moved from 19.6% to 23.7%, and its estimated monthly branded searches moved from 5.1K to 5.8K.
How did search popularity change for New Zealand craft beer brands in August 2026?
2 changes
In August 2026, Panhead overtook Garage Project to take the highest estimated Share of Search among craft beer brands in New Zealand, at 23.7%.
Estimated monthly branded searches for Liberty Brewing in New Zealand fell 17.2% over 11 measured months, from 290 to 240 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Liberty Brewing’s and Panhead’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Liberty Brewing
4 branded search terms
- liberty beer nz
- liberty brewery
- liberty brewing
- liberty brewing company
Panhead
36 branded search terms
- panhead ale
- panhead apa
- panhead apa supercharger
- panhead beer
- panhead beer range
- panhead blacktop oat stout
- panhead brewery
- panhead brewing
- panhead custom ales
- panhead hazy ipa
- panhead hazy pale ale
- panhead menu
- panhead pale ale
- panhead pickup
- panhead port road pilsner
- panhead quickchange
- panhead quickchange xpa
- panhead rat rod
- panhead rat rod hazy ipa
- panhead rat rod review
- panhead restaurant
- panhead road hog
- panhead sandman
- panhead sandman hazy
- panhead sandman hazy pale ale
- panhead super charger
- panhead supercharger
- panhead supercharger apa
- panhead supercharger beer
- panhead supercharger review
- panhead tasting room
- panhead upper hutt
- panhead xpa review
- rat rod panhead
- sandman panhead
- supercharger panhead
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