Emerson's vs Garage Project:Which is more popular by branded search in New Zealand?
In August 2026, Emerson's had more branded searches than Garage Project among craft beer brands in New Zealand. Emerson's was estimated to have 5.4K branded searches compared to Garage Project’s 4.9K, and held a 22.2% Share of Search versus Garage Project’s 20.1%.
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Which is more popular in search, Emerson's or Garage Project?
Compare a curated set of New Zealand craft beer brands, including independent and group-owned breweries, using branded searches made in New Zealand. This is not the total beer market. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Emerson's, Garage Project. The figures are in the table below the chart.
View monthly share of search table
| Month | Panhead | Emerson's | Garage Project | Parrotdog | Behemoth Brewing | Sawmill | Tuatara | Liberty Brewing |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 19.6% | 16.9% | 22.6% | 21.5% | 5.4% | 8.4% | 4.5% | 1.1% |
| Nov 2025 | 17.8% | 18.6% | 20.6% | 23.9% | 5.6% | 7.8% | 4.5% | 1.2% |
| Dec 2025 | 20.2% | 16.1% | 21.9% | 21.1% | 5.3% | 10% | 4.3% | 1.1% |
| Jan 2026 | 17.8% | 22.1% | 16.4% | 15.8% | 11.7% | 10.8% | 4.4% | 0.94% |
| Feb 2026 | 20.4% | 27.1% | 20.1% | 12.8% | 5.4% | 8.8% | 4.4% | 0.95% |
| Mar 2026 | 20.3% | 27.3% | 20.2% | 13.3% | 5.2% | 8.9% | 3.6% | 1% |
| Apr 2026 | 18.9% | 25.9% | 19.5% | 15.1% | 5.1% | 10.3% | 3.7% | 1.4% |
| May 2026 | 17.9% | 25.3% | 18.7% | 17.9% | 6.6% | 8.4% | 4.1% | 1.1% |
| Jun 2026 | 16.7% | 31% | 19.1% | 14.6% | 7.4% | 6.9% | 3% | 1.4% |
| Jul 2026 | 19.3% | 26.3% | 19.4% | 15.7% | 7.7% | 7.3% | 3.2% | 1.1% |
| Aug 2026 | 23.7% | 22.2% | 20.1% | 16.1% | 6.9% | 6.3% | 3.6% | 0.99% |
| Sep 2026 | — | — | — | — | — | — | — | — |
How has the Emerson's and Garage Project comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 11 months ending August 2026: Emerson's took it in January 2026.
- Across the 11 months ending August 2026, Emerson's’ estimated Share of Search among craft beer brands in New Zealand moved from 16.9% to 22.2%, and its estimated monthly branded searches moved from 4.4K to 5.4K.
- Across the 11 months ending August 2026, Garage Project’s estimated Share of Search among craft beer brands in New Zealand moved from 22.6% to 20.1%, and its estimated monthly branded searches moved from 5.9K to 4.9K.
How did search popularity change for New Zealand craft beer brands in August 2026?
3 changes
In August 2026, Panhead overtook Garage Project to take the highest estimated Share of Search among craft beer brands in New Zealand, at 23.7%.
In August 2026, Garage Project gained estimated Share of Search among craft beer brands in New Zealand, from 19.4% to 20.1%.
In August 2026, Emerson's lost estimated Share of Search among craft beer brands in New Zealand, from 26.3% to 22.2%.
How each brand is measured
Brandwave collects information about searches that people make online using Emerson's’ and Garage Project’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Emerson's
4 branded search terms
- emerson's brewery
- emersons beer
- emersons brewery
- emersons brewing
Garage Project
4 branded search terms
- garage project
- garage project beer
- garage project brewery
- garageproject
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