How popular isMcLeod’s Brewery?
In September 2026, people searched for McLeod’s Brewery by name about 620 times in New Zealand, about the same as the previous year. These searches made up 2.3% of all New Zealand craft beer brand searches, placing McLeod’s Brewery eighth out of nine brands. When we asked both ChatGPT and Google AI Overviews about craft beer brands, McLeod’s Brewery appeared in two of the five answers and was the eighth most recommended of the nine.
McLeod’s Brewery is the eighth most searched of 9 competitors and the eighth most recommended in AI answers.
Emerson'sShare of searches 37.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
Garage ProjectShare of searches 18.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
PanheadShare of searches 12.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
ParrotdogShare of searches 11.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd- McLeod’s BreweryShare of searches 2.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 8th
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Top craft beer brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, McLeod’s Brewery was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. McLeod’s Brewery is the eighth most recommended of the nine.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Garage Project1st
- Parrotdog2nd
- Emerson's3rd
- Panhead4th
Sawmill5th
Behemoth Brewing6th
Liberty Brewing7th- McLeod’s Brewery8th
Tuatara–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Garage Project5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Emerson's4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Parrotdog4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Panhead3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Behemoth Brewing3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Sawmill3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- McLeod’s Brewery2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Liberty Brewing1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Tuatara0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about craft beer brands
5 answers
Asked ChatGPT
“Which craft beer brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best craft beer brands in New Zealand?”
Asked ChatGPT
“What's the best craft beer brand in New Zealand for local beer?”
Searched Google, AI Overview
“best craft beer nz”
Searched Google, AI Overview
“new zealand craft beer”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which craft beer brands compete with McLeod’s Brewery?
Share of searches by month for Emerson's, Garage Project, Panhead, Parrotdog, Behemoth Brewing, Sawmill, Tuatara, McLeod’s Brewery. The figures are in the table below the chart.
View monthly share of searches table
| Month | Emerson's | Garage Project | Panhead | Parrotdog | Behemoth Brewing | Sawmill | Tuatara | McLeod’s Brewery | Liberty Brewing |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 28.1% | 20.6% | 11.7% | 19.7% | 4.9% | 7.7% | 4.1% | 2.2% | 0.98% |
| Nov 2025 | 28.4% | 18.9% | 10.6% | 21.9% | 5.1% | 7.1% | 4.1% | 2.7% | 1.1% |
| Dec 2025 | 25% | 20.3% | 12.8% | 19.7% | 4.9% | 9.3% | 4% | 3.1% | 0.97% |
| Jan 2026 | 30% | 15.4% | 11% | 14.9% | 11% | 10.1% | 4.1% | 2.5% | 0.85% |
| Feb 2026 | 36.4% | 18.7% | 12.4% | 11.9% | 5% | 8.2% | 4.1% | 2.5% | 0.84% |
| Mar 2026 | 38.4% | 18.4% | 12% | 12.1% | 4.7% | 8.1% | 3.3% | 2.2% | 0.9% |
| Apr 2026 | 36.1% | 17.7% | 11.2% | 13.7% | 4.7% | 9.3% | 3.4% | 2.6% | 1.2% |
| May 2026 | 37.1% | 16.4% | 10.5% | 15.7% | 5.8% | 7.4% | 3.6% | 2.5% | 0.95% |
| Jun 2026 | 44% | 16.3% | 9.3% | 12.4% | 6.3% | 5.9% | 2.6% | 2.1% | 1.1% |
| Jul 2026 | 36.6% | 17.6% | 11.5% | 14.2% | 6.9% | 6.6% | 2.9% | 2.9% | 0.97% |
| Aug 2026 | 34.7% | 18.8% | 12.7% | 15.1% | 6.5% | 5.9% | 3.4% | 2% | 0.89% |
| Sep 2026 | 37.8% | 18.5% | 12.3% | 11.9% | 6.9% | 5.9% | 3.4% | 2.3% | 1% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 37.8% | 10.2K | +13.3% | +3.1 points | |
| 2, held 2nd | 18.5% | 5K | +2.3% | -0.3 points | |
| 3, moved from 4th to 3rd | 12.3% | 3.3K | +0.3% | -0.4 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 11.9% | 3.2K | -17.9% | -3.2 pointsmoved from 3rd to 4th | |
| 5, held 5th | 6.9% | 1.9K | +10.7% | +0.4 points | |
| 6, held 6th | 5.9% | 1.6K | +2.6% | -0.1 points | |
| 7, held 7th | 3.4% | 910 | +4.6% | 0 points | |
| 8, held 8th | 2.3% | 620 | +17% | +0.3 points | |
| 9, held 9th | 1% | 280 | +21.7% | +0.2 points |
37.8%
Held 1st. 10.2K estimated branded searches, +13.3% vs prior month. Share +3.1 points.
18.5%
Held 2nd. 5K estimated branded searches, +2.3% vs prior month. Share -0.3 points.
3.
Panhead12.3%
Moved from 4th to 3rd. 3.3K estimated branded searches, +0.3% vs prior month. Share -0.4 points.
11.9%
Moved from 3rd to 4th. 3.2K estimated branded searches, -17.9% vs prior month. Share -3.2 points.
6.9%
Held 5th. 1.9K estimated branded searches, +10.7% vs prior month. Share +0.4 points.
6.
Sawmill5.9%
Held 6th. 1.6K estimated branded searches, +2.6% vs prior month. Share -0.1 points.
7.
Tuatara3.4%
Held 7th. 910 estimated branded searches, +4.6% vs prior month. Share 0 points.
2.3%
Held 8th. 620 estimated branded searches, +17% vs prior month. Share +0.3 points.
1%
Held 9th. 280 estimated branded searches, +21.7% vs prior month. Share +0.2 points.
Compare popularity between McLeod’s Brewery and its closest rivals
Every comparison with McLeod’s Brewery
8 comparisons
How has branded search demand for McLeod’s Brewery changed in New Zealand over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for McLeod’s Brewery in New Zealand held steady, from 640 to 620.
- Across the 12 months ending September 2026, McLeod’s Brewery’s share of searches among craft beer brands in New Zealand peaked at 3.1% in December 2025 and was lowest at 2% in August 2026.
How did search popularity change for New Zealand craft beer brands in September 2026?
6 changes
In September 2026, Emerson's gained share of searches among craft beer brands in New Zealand, from 34.7% to 37.8%.
In September 2026, Parrotdog lost share of searches among craft beer brands in New Zealand, from 15.1% to 11.9%.
Tuatara’s share of searches among craft beer brands in New Zealand has gained ground for 3 months in a row, from 2.6% to 3.4% in September 2026.
In September 2026, Panhead rose from 4th to 3rd among craft beer brands in New Zealand.
Estimated monthly branded searches for Behemoth Brewing in New Zealand rose 32.9% over 12 measured months, from 1.4K to 1.9K in September 2026.
Estimated monthly branded searches for Sawmill in New Zealand fell 28.2% over 12 measured months, from 2.2K to 1.6K in September 2026.
How are McLeod’s Brewery’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using McLeod’s Brewery’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- mcleod's brewery
- mcleods beer
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