Brandwave

Behemoth Brewing vs McLeod’s Brewery:Which is more popular?

In September 2026, Behemoth Brewing had more branded searches than McLeod’s Brewery among craft beer brands in New Zealand. Behemoth Brewing had about 1,860 branded searches, while McLeod’s Brewery had 620. Behemoth Brewing made up 6.9% of all craft beer brand searches we track, and McLeod’s Brewery accounted for 2.3%. When we asked ChatGPT and Google AI Overviews about craft beer brands, Behemoth Brewing appeared in three of the five answers and McLeod’s Brewery in two. Behemoth Brewing was mentioned before McLeod’s Brewery in every answer that named either.

Among craft beer brands in New Zealand in September 2026

Who do people search for more?

Behemoth Brewing, about 3 searches for every 1 for McLeod’s Brewery

Behemoth Brewing 1.9K searchesMcLeod’s Brewery 620 searches

Who does AI mention more?

Behemoth Brewing, mentioned in 3 of 5 answers, McLeod’s Brewery in 2

Behemoth Brewing in 3 of 5McLeod’s Brewery in 2 of 5

Who does AI recommend more?

Behemoth Brewing, named ahead of McLeod’s Brewery in 3 of 3 answers

Behemoth Brewing first in 3McLeod’s Brewery never first

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Top craft beer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Behemoth Brewing was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. McLeod’s Brewery was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Behemoth Brewing was listed before McLeod’s Brewery in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Garage Project1st
  2. Parrotdog2nd
  3. Emerson's3rd
  4. Panhead4th
  5. Sawmill5th
  6. Behemoth Brewing6th
  7. Liberty Brewing7th
  8. McLeod’s Brewery8th
  9. Tuatara–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Garage Project5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Emerson's4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Parrotdog4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Panhead3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Behemoth Brewing3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sawmill3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • McLeod’s Brewery2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Liberty Brewing1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tuatara0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about craft beer brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Behemoth Brewing or McLeod’s Brewery more popular in search?

This chart shows how often people search Google for Behemoth Brewing and McLeod’s Brewery by name. Each line represents a brand's share of searches for all nine craft beer brands we track, month by month, from searches in New Zealand.

Behemoth Brewing and McLeod’s Brewery among craft beer brands in New Zealand, by month

Share of searches by month for Behemoth Brewing, McLeod’s Brewery. The figures are in the table below the chart.

View monthly share of searches table
MonthEmerson'sGarage ProjectPanheadParrotdogBehemoth BrewingSawmillTuataraMcLeod’s BreweryLiberty Brewing
Oct 202528.1%20.6%11.7%19.7%4.9%7.7%4.1%2.2%0.98%
Nov 202528.4%18.9%10.6%21.9%5.1%7.1%4.1%2.7%1.1%
Dec 202525%20.3%12.8%19.7%4.9%9.3%4%3.1%0.97%
Jan 202630%15.4%11%14.9%11%10.1%4.1%2.5%0.85%
Feb 202636.4%18.7%12.4%11.9%5%8.2%4.1%2.5%0.84%
Mar 202638.4%18.4%12%12.1%4.7%8.1%3.3%2.2%0.9%
Apr 202636.1%17.7%11.2%13.7%4.7%9.3%3.4%2.6%1.2%
May 202637.1%16.4%10.5%15.7%5.8%7.4%3.6%2.5%0.95%
Jun 202644%16.3%9.3%12.4%6.3%5.9%2.6%2.1%1.1%
Jul 202636.6%17.6%11.5%14.2%6.9%6.6%2.9%2.9%0.97%
Aug 202634.7%18.8%12.7%15.1%6.5%5.9%3.4%2%0.89%
Sep 202637.8%18.5%12.3%11.9%6.9%5.9%3.4%2.3%1%

How has the Behemoth Brewing and McLeod’s Brewery comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand craft beer brands in September 2026?

1 change

  1. Estimated monthly branded searches for Behemoth Brewing in New Zealand rose 32.9% over 12 measured months, from 1.4K to 1.9K in September 2026.

How are branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using Behemoth Brewing’s and McLeod’s Brewery’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Behemoth Brewing

4 branded search terms

  • behemoth beer
  • behemoth brewery
  • behemoth brewing
  • behemoth brewing company

McLeod’s Brewery

2 branded search terms

  • mcleod's brewery
  • mcleods beer

How the Brand Demand Index is measured

Other head-to-heads among craft beer brands

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