Emerson's vs Parrotdog:Which is more popular?
In September 2026, Emerson's had more branded searches than Parrotdog among craft beer brands in New Zealand. Emerson's had about 10,200 branded searches, while Parrotdog had 3,220. Emerson's made up 37.8% of all craft beer brand searches we track, and Parrotdog accounted for 11.9%. When we asked ChatGPT and Google AI Overviews about craft beer brands, Emerson's and Parrotdog each appeared in four of the five answers. Parrotdog was mentioned before Emerson's in three out of five answers.
Who do people search for more?
Emerson's, about 3 searches for every 1 for Parrotdog
Who does AI mention more?
Both were mentioned in 4 of 5 answers.
Who does AI recommend more?
Parrotdog, named ahead of Emerson's in 3 of 5 answers
Follow Emerson's vs Parrotdog and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top craft beer brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Emerson's and Parrotdog were each mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Parrotdog was listed before Emerson's in three out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Garage Project1st- Parrotdog2nd
- Emerson's3rd
Panhead4th
Sawmill5th
Behemoth Brewing6th
Liberty Brewing7th- McLeod’s Brewery8th
Tuatara–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Garage Project5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Emerson's4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Parrotdog4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Panhead3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Behemoth Brewing3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Sawmill3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- McLeod’s Brewery2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Liberty Brewing1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Tuatara0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about craft beer brands
5 answers
Asked ChatGPT
“Which craft beer brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best craft beer brands in New Zealand?”
Asked ChatGPT
“What's the best craft beer brand in New Zealand for local beer?”
Searched Google, AI Overview
“best craft beer nz”
Searched Google, AI Overview
“new zealand craft beer”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Emerson's or Parrotdog more popular in search?
This chart shows how often people search Google for Emerson's and Parrotdog by name. Each line represents a brand's share of searches for all nine craft beer brands we track, month by month, from searches in New Zealand.
Share of searches by month for Emerson's, Parrotdog. The figures are in the table below the chart.
View monthly share of searches table
| Month | Emerson's | Garage Project | Panhead | Parrotdog | Behemoth Brewing | Sawmill | Tuatara | McLeod’s Brewery | Liberty Brewing |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 28.1% | 20.6% | 11.7% | 19.7% | 4.9% | 7.7% | 4.1% | 2.2% | 0.98% |
| Nov 2025 | 28.4% | 18.9% | 10.6% | 21.9% | 5.1% | 7.1% | 4.1% | 2.7% | 1.1% |
| Dec 2025 | 25% | 20.3% | 12.8% | 19.7% | 4.9% | 9.3% | 4% | 3.1% | 0.97% |
| Jan 2026 | 30% | 15.4% | 11% | 14.9% | 11% | 10.1% | 4.1% | 2.5% | 0.85% |
| Feb 2026 | 36.4% | 18.7% | 12.4% | 11.9% | 5% | 8.2% | 4.1% | 2.5% | 0.84% |
| Mar 2026 | 38.4% | 18.4% | 12% | 12.1% | 4.7% | 8.1% | 3.3% | 2.2% | 0.9% |
| Apr 2026 | 36.1% | 17.7% | 11.2% | 13.7% | 4.7% | 9.3% | 3.4% | 2.6% | 1.2% |
| May 2026 | 37.1% | 16.4% | 10.5% | 15.7% | 5.8% | 7.4% | 3.6% | 2.5% | 0.95% |
| Jun 2026 | 44% | 16.3% | 9.3% | 12.4% | 6.3% | 5.9% | 2.6% | 2.1% | 1.1% |
| Jul 2026 | 36.6% | 17.6% | 11.5% | 14.2% | 6.9% | 6.6% | 2.9% | 2.9% | 0.97% |
| Aug 2026 | 34.7% | 18.8% | 12.7% | 15.1% | 6.5% | 5.9% | 3.4% | 2% | 0.89% |
| Sep 2026 | 37.8% | 18.5% | 12.3% | 11.9% | 6.9% | 5.9% | 3.4% | 2.3% | 1% |
How has the Emerson's and Parrotdog comparison changed over the last 12 months?
3 findings
- Emerson's was ahead of Parrotdog in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Emerson's’ share of searches among craft beer brands in New Zealand moved from 28.1% to 37.8%, and its estimated monthly branded searches moved from 8K to 10.2K.
- Across the 12 months ending September 2026, Parrotdog’s share of searches among craft beer brands in New Zealand moved from 19.7% to 11.9%, and its estimated monthly branded searches moved from 5.6K to 3.2K.
How did search popularity change for New Zealand craft beer brands in September 2026?
2 changes
In September 2026, Emerson's gained share of searches among craft beer brands in New Zealand, from 34.7% to 37.8%.
In September 2026, Parrotdog lost share of searches among craft beer brands in New Zealand, from 15.1% to 11.9%.
How are branded searches counted?
9 search terms
Brandwave collects information about searches that people make online using Emerson's’ and Parrotdog’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among craft beer brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.