Brandwave

Garage Project vs Panhead:Which is more popular?

In September 2026, Garage Project had more branded searches than Panhead among craft beer brands in New Zealand. Garage Project had about 4,990 branded searches, while Panhead had 3,310. Garage Project made up 18.5% of all craft beer brand searches we track, and Panhead accounted for 12.3%. When we asked ChatGPT and Google AI Overviews about craft beer brands, Garage Project appeared in all five answers and Panhead in three. Garage Project was mentioned before Panhead in four out of five answers.

Among craft beer brands in New Zealand in September 2026

Who do people search for more?

Garage Project, about 51% more searches than Panhead

Garage Project 5K searchesPanhead 3.3K searches

Who does AI mention more?

Garage Project, mentioned in every answer we collected

Garage Project in 5 of 5Panhead in 3 of 5

Who does AI recommend more?

Garage Project, named ahead of Panhead in 4 of 5 answers

Garage Project first in 4Panhead first in 1

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Top craft beer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Garage Project appeared in all five answers. Panhead was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Garage Project was listed before Panhead in four out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Garage Project1st
  2. Parrotdog2nd
  3. Emerson's3rd
  4. Panhead4th
  5. Sawmill5th
  6. Behemoth Brewing6th
  7. Liberty Brewing7th
  8. McLeod’s Brewery8th
  9. Tuatara–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Garage Project5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Emerson's4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Parrotdog4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Panhead3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Behemoth Brewing3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sawmill3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • McLeod’s Brewery2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Liberty Brewing1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tuatara0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about craft beer brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Garage Project or Panhead more popular in search?

This chart shows how often people search Google for Garage Project and Panhead by name. Each line represents a brand's share of searches for all nine craft beer brands we track, month by month, from searches in New Zealand.

Garage Project and Panhead among craft beer brands in New Zealand, by month

Share of searches by month for Garage Project, Panhead. The figures are in the table below the chart.

View monthly share of searches table
MonthEmerson'sGarage ProjectPanheadParrotdogBehemoth BrewingSawmillTuataraMcLeod’s BreweryLiberty Brewing
Oct 202528.1%20.6%11.7%19.7%4.9%7.7%4.1%2.2%0.98%
Nov 202528.4%18.9%10.6%21.9%5.1%7.1%4.1%2.7%1.1%
Dec 202525%20.3%12.8%19.7%4.9%9.3%4%3.1%0.97%
Jan 202630%15.4%11%14.9%11%10.1%4.1%2.5%0.85%
Feb 202636.4%18.7%12.4%11.9%5%8.2%4.1%2.5%0.84%
Mar 202638.4%18.4%12%12.1%4.7%8.1%3.3%2.2%0.9%
Apr 202636.1%17.7%11.2%13.7%4.7%9.3%3.4%2.6%1.2%
May 202637.1%16.4%10.5%15.7%5.8%7.4%3.6%2.5%0.95%
Jun 202644%16.3%9.3%12.4%6.3%5.9%2.6%2.1%1.1%
Jul 202636.6%17.6%11.5%14.2%6.9%6.6%2.9%2.9%0.97%
Aug 202634.7%18.8%12.7%15.1%6.5%5.9%3.4%2%0.89%
Sep 202637.8%18.5%12.3%11.9%6.9%5.9%3.4%2.3%1%

How has the Garage Project and Panhead comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand craft beer brands in September 2026?

2 changes

  1. In September 2026, Panhead rose from 4th to 3rd among craft beer brands in New Zealand.

  2. Estimated monthly branded searches for Garage Project in New Zealand fell 15.1% over 12 measured months, from 5.9K to 5K in September 2026.

How are branded searches counted?

24 search terms

Brandwave collects information about searches that people make online using Garage Project’s and Panhead’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Garage Project

4 branded search terms

  • garage project
  • garage project beer
  • garage project brewery
  • garageproject

Panhead

20 branded search terms

  • panhead ale
  • panhead apa
  • panhead apa supercharger
  • panhead beer range
  • panhead hazy ipa
  • panhead pale ale
  • panhead pickup
  • panhead quickchange
  • panhead quickchange xpa
  • panhead rat rod
  • panhead road hog
  • panhead sandman
  • panhead sandman hazy
  • panhead super charger
  • panhead supercharger
  • panhead supercharger apa
  • panhead supercharger beer
  • rat rod panhead
  • sandman panhead
  • supercharger panhead

How the Brand Demand Index is measured

Other head-to-heads among craft beer brands

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