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Craft beer brands in New Zealand:Which brands are most popular in search?

In August 2026, Panhead was the most searched among craft beer brands in New Zealand, with an estimated 5.8K branded searches and 23.7% estimated Share of Search within this set.

Share of Search, August 2026
  1. Panhead23.7%
  2. Emerson's22.2%
  3. Garage Project20.1%
  4. Parrotdog16.1%
  5. Behemoth Brewing6.9%
  6. Sawmill6.3%
  7. Tuatara3.6%
  8. Liberty Brewing0.99%

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Share of SearchLeaderboard

Compare a curated set of New Zealand craft beer brands, including independent and group-owned breweries, using branded searches made in New Zealand. This is not the total beer market. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among craft beer brands in New Zealand, by month

Share of Search by month for Panhead, Emerson's, Garage Project, Parrotdog, Behemoth Brewing, Sawmill, Tuatara. The figures are in the table below the chart.

View monthly share of search table
MonthPanheadEmerson'sGarage ProjectParrotdogBehemoth BrewingSawmillTuataraLiberty Brewing
Oct 202519.6%16.9%22.6%21.5%5.4%8.4%4.5%1.1%
Nov 202517.8%18.6%20.6%23.9%5.6%7.8%4.5%1.2%
Dec 202520.2%16.1%21.9%21.1%5.3%10%4.3%1.1%
Jan 202617.8%22.1%16.4%15.8%11.7%10.8%4.4%0.94%
Feb 202620.4%27.1%20.1%12.8%5.4%8.8%4.4%0.95%
Mar 202620.3%27.3%20.2%13.3%5.2%8.9%3.6%1%
Apr 202618.9%25.9%19.5%15.1%5.1%10.3%3.7%1.4%
May 202617.9%25.3%18.7%17.9%6.6%8.4%4.1%1.1%
Jun 202616.7%31%19.1%14.6%7.4%6.9%3%1.4%
Jul 202619.3%26.3%19.4%15.7%7.7%7.3%3.2%1.1%
Aug 202623.7%22.2%20.1%16.1%6.9%6.3%3.6%0.99%
Sep 2026————————

This month’s ranking, August 2026

  1. 1.Panhead

    23.7%

    moved from 3rd to 1st · 5.8K estimated branded searches · +45.1% vs prior month · +4.4 points

  2. 2.Emerson's

    22.2%

    moved from 1st to 2nd · 5.4K estimated branded searches · 0% vs prior month · -4.1 points

  3. 3.Garage Project

    20.1%

    moved from 2nd to 3rd · 4.9K estimated branded searches · +22.3% vs prior month · +0.6 points

  4. 4.Parrotdog

    16.1%

    held 4th · 3.9K estimated branded searches · +21.7% vs prior month · +0.4 points

  5. 5.Behemoth Brewing

    6.9%

    held 5th · 1.7K estimated branded searches · +7% vs prior month · -0.7 points

  6. 6.Sawmill

    6.3%

    held 6th · 1.5K estimated branded searches · +3.4% vs prior month · -0.9 points

  7. 7.Tuatara

    3.6%

    held 7th · 870 estimated branded searches · +33.8% vs prior month · +0.4 points

  8. 8.Liberty Brewing

    0.99%

    held 8th · 240 estimated branded searches · +4.3% vs prior month · -0.1 points

Compare search popularity between leading brands

Which brand is most popular in search among craft beer brands in New Zealand?

In August 2026, Panhead was the most searched among craft beer brands in New Zealand, with an estimated 5.8K branded searches and 23.7% estimated Share of Search within this set. Emerson's is in 2nd place, 1.5 percentage points behind at 22.2% Share of Search.

New Zealand craft beer brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Panhead19.6% → 23.7%23.7%Aug 202616.7%Jun 20263rd → 1st
Emerson's16.9% → 22.2%31%Jun 202616.1%Dec 20254th → 2nd
Garage Project22.6% → 20.1%22.6%Oct 202516.4%Jan 20261st → 3rd
Parrotdog21.5% → 16.1%23.9%Nov 202512.8%Feb 20262nd → 4th
Behemoth Brewing5.4% → 6.9%11.7%Jan 20265.1%Apr 20266th → 5th
Sawmill8.4% → 6.3%10.8%Jan 20266.3%Aug 20265th → 6th
Tuatara4.5% → 3.6%4.5%Oct 20253%Jun 20267th
Liberty Brewing1.1% → 0.99%1.4%Apr 20260.94%Jan 20268th

Each finding as a sentence

  • Across the 11 months ending August 2026, Panhead’s estimated Share of Search among craft beer brands in New Zealand increased from 19.6% to 23.7%.
  • Across the 11 months ending August 2026, Emerson's’ estimated Share of Search among craft beer brands in New Zealand increased from 16.9% to 22.2%.
  • Across the 11 months ending August 2026, Garage Project’s estimated Share of Search among craft beer brands in New Zealand decreased from 22.6% to 20.1%.
  • Across the 11 months ending August 2026, Parrotdog’s estimated Share of Search among craft beer brands in New Zealand decreased from 21.5% to 16.1%.
  • Across the 11 months ending August 2026, Behemoth Brewing’s estimated Share of Search among craft beer brands in New Zealand increased from 5.4% to 6.9%.
  • Across the 11 months ending August 2026, Sawmill’s estimated Share of Search among craft beer brands in New Zealand decreased from 8.4% to 6.3%.
  • Across the 11 months ending August 2026, Tuatara’s estimated Share of Search among craft beer brands in New Zealand decreased from 4.5% to 3.6%.
  • Across the 11 months ending August 2026, Panhead’s estimated Share of Search among craft beer brands in New Zealand peaked at 23.7% in August 2026 and was lowest at 16.7% in June 2026.
  • Across the 11 months ending August 2026, Emerson's’ estimated Share of Search among craft beer brands in New Zealand peaked at 31% in June 2026 and was lowest at 16.1% in December 2025.
  • Across the 11 months ending August 2026, Garage Project’s estimated Share of Search among craft beer brands in New Zealand peaked at 22.6% in October 2025 and was lowest at 16.4% in January 2026.
  • Across the 11 months ending August 2026, Parrotdog’s estimated Share of Search among craft beer brands in New Zealand peaked at 23.9% in November 2025 and was lowest at 12.8% in February 2026.
  • Across the 11 months ending August 2026, Behemoth Brewing’s estimated Share of Search among craft beer brands in New Zealand peaked at 11.7% in January 2026 and was lowest at 5.1% in April 2026.
  • Across the 11 months ending August 2026, Sawmill’s estimated Share of Search among craft beer brands in New Zealand peaked at 10.8% in January 2026 and was lowest at 6.3% in August 2026.
  • Across the 11 months ending August 2026, Tuatara’s estimated Share of Search among craft beer brands in New Zealand peaked at 4.5% in October 2025 and was lowest at 3% in June 2026.
  • Across the 11 months ending August 2026, Panhead rose from 3rd to 1st among craft beer brands in New Zealand.
  • Across the 11 months ending August 2026, Emerson's rose from 4th to 2nd among craft beer brands in New Zealand.
  • Across the 11 months ending August 2026, Garage Project fell from 1st to 3rd among craft beer brands in New Zealand.
  • Across the 11 months ending August 2026, Parrotdog fell from 2nd to 4th among craft beer brands in New Zealand.
  • Across the 11 months ending August 2026, Behemoth Brewing rose from 6th to 5th among craft beer brands in New Zealand.
  • Across the 11 months ending August 2026, Sawmill fell from 5th to 6th among craft beer brands in New Zealand.
  • Across the 11 months ending August 2026, Liberty Brewing held steady: its estimated Share of Search among craft beer brands in New Zealand moved less than 0.5 percentage points.

How did search popularity change for New Zealand craft beer brands in August 2026?

  1. In August 2026, Panhead overtook Garage Project to take the highest estimated Share of Search among craft beer brands in New Zealand, at 23.7%.

  2. In August 2026, Garage Project gained estimated Share of Search among craft beer brands in New Zealand, from 19.4% to 20.1%.

  3. In August 2026, Emerson's lost estimated Share of Search among craft beer brands in New Zealand, from 26.3% to 22.2%.

  4. In August 2026, Sawmill lost estimated Share of Search among craft beer brands in New Zealand, from 7.3% to 6.3%.

  5. In August 2026, Behemoth Brewing lost estimated Share of Search among craft beer brands in New Zealand, from 7.7% to 6.9%.

  6. Estimated monthly branded searches for Parrotdog in New Zealand fell 30.1% over 11 measured months, from 5.6K to 3.9K in August 2026.

  7. Estimated monthly branded searches for Tuatara in New Zealand fell 26.3% over 11 measured months, from 1.2K to 870 in August 2026.

  8. Estimated monthly branded searches for Liberty Brewing in New Zealand fell 17.2% over 11 measured months, from 290 to 240 in August 2026.

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