Emerson's vs Panhead:Which is more popular by branded search in New Zealand?
In August 2026, Panhead had more branded searches than Emerson's among craft beer brands in New Zealand. Panhead was estimated to have 5.8K branded searches compared to Emerson's’ 5.4K, and held a 23.7% Share of Search versus Emerson's’ 22.2%.
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Which is more popular in search, Emerson's or Panhead?
Compare a curated set of New Zealand craft beer brands, including independent and group-owned breweries, using branded searches made in New Zealand. This is not the total beer market. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Panhead, Emerson's. The figures are in the table below the chart.
View monthly share of search table
| Month | Panhead | Emerson's | Garage Project | Parrotdog | Behemoth Brewing | Sawmill | Tuatara | Liberty Brewing |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 19.6% | 16.9% | 22.6% | 21.5% | 5.4% | 8.4% | 4.5% | 1.1% |
| Nov 2025 | 17.8% | 18.6% | 20.6% | 23.9% | 5.6% | 7.8% | 4.5% | 1.2% |
| Dec 2025 | 20.2% | 16.1% | 21.9% | 21.1% | 5.3% | 10% | 4.3% | 1.1% |
| Jan 2026 | 17.8% | 22.1% | 16.4% | 15.8% | 11.7% | 10.8% | 4.4% | 0.94% |
| Feb 2026 | 20.4% | 27.1% | 20.1% | 12.8% | 5.4% | 8.8% | 4.4% | 0.95% |
| Mar 2026 | 20.3% | 27.3% | 20.2% | 13.3% | 5.2% | 8.9% | 3.6% | 1% |
| Apr 2026 | 18.9% | 25.9% | 19.5% | 15.1% | 5.1% | 10.3% | 3.7% | 1.4% |
| May 2026 | 17.9% | 25.3% | 18.7% | 17.9% | 6.6% | 8.4% | 4.1% | 1.1% |
| Jun 2026 | 16.7% | 31% | 19.1% | 14.6% | 7.4% | 6.9% | 3% | 1.4% |
| Jul 2026 | 19.3% | 26.3% | 19.4% | 15.7% | 7.7% | 7.3% | 3.2% | 1.1% |
| Aug 2026 | 23.7% | 22.2% | 20.1% | 16.1% | 6.9% | 6.3% | 3.6% | 0.99% |
| Sep 2026 | — | — | — | — | — | — | — | — |
How has the Emerson's and Panhead comparison changed over the last 12 months?
3 findings
- The lead changed hands 4 times in the 11 months ending August 2026: Emerson's took it in November 2025, Panhead took it in December 2025, Emerson's took it in January 2026, Panhead took it in August 2026.
- Across the 11 months ending August 2026, Emerson's’ estimated Share of Search among craft beer brands in New Zealand moved from 16.9% to 22.2%, and its estimated monthly branded searches moved from 4.4K to 5.4K.
- Across the 11 months ending August 2026, Panhead’s estimated Share of Search among craft beer brands in New Zealand moved from 19.6% to 23.7%, and its estimated monthly branded searches moved from 5.1K to 5.8K.
How did search popularity change for New Zealand craft beer brands in August 2026?
2 changes
In August 2026, Panhead overtook Garage Project to take the highest estimated Share of Search among craft beer brands in New Zealand, at 23.7%.
In August 2026, Emerson's lost estimated Share of Search among craft beer brands in New Zealand, from 26.3% to 22.2%.
How each brand is measured
Brandwave collects information about searches that people make online using Emerson's’ and Panhead’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Emerson's
4 branded search terms
- emerson's brewery
- emersons beer
- emersons brewery
- emersons brewing
Panhead
36 branded search terms
- panhead ale
- panhead apa
- panhead apa supercharger
- panhead beer
- panhead beer range
- panhead blacktop oat stout
- panhead brewery
- panhead brewing
- panhead custom ales
- panhead hazy ipa
- panhead hazy pale ale
- panhead menu
- panhead pale ale
- panhead pickup
- panhead port road pilsner
- panhead quickchange
- panhead quickchange xpa
- panhead rat rod
- panhead rat rod hazy ipa
- panhead rat rod review
- panhead restaurant
- panhead road hog
- panhead sandman
- panhead sandman hazy
- panhead sandman hazy pale ale
- panhead super charger
- panhead supercharger
- panhead supercharger apa
- panhead supercharger beer
- panhead supercharger review
- panhead tasting room
- panhead upper hutt
- panhead xpa review
- rat rod panhead
- sandman panhead
- supercharger panhead
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