How popular isEmerson's in search?
In August 2026, there were an estimated 5.4K branded searches for Emerson's in New Zealand which is up 22.7% over the last 11 months. Emerson's holds 26.8% estimated Share of Search among New Zealand craft beer brands and is ranked 1st of 8 competitors for search popularity.
Emerson's26.8%
Garage Project24.2%
Parrotdog19.5%Behemoth Brewing8.3%
Panhead7.9%
Sawmill7.7%Tuatara4.3%
Liberty Brewing1.2%
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Which craft beer brands compete with Emerson's?
Share of Search by month for Emerson's, Garage Project, Parrotdog, Behemoth Brewing, Panhead, Sawmill, Tuatara. The figures are in the table below the chart.
View monthly share of search table
| Month | Emerson's | Garage Project | Parrotdog | Behemoth Brewing | Panhead | Sawmill | Tuatara | Liberty Brewing |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 19.8% | 26.4% | 25.2% | 6.3% | 5.8% | 9.9% | 5.3% | 1.3% |
| Nov 2025 | 21.5% | 23.8% | 27.5% | 6.4% | 5.2% | 8.9% | 5.2% | 1.4% |
| Dec 2025 | 19.1% | 25.9% | 25% | 6.2% | 5.7% | 11.8% | 5.1% | 1.3% |
| Jan 2026 | 25.6% | 18.9% | 18.3% | 13.5% | 5% | 12.4% | 5.1% | 1.1% |
| Feb 2026 | 31.9% | 23.6% | 15.1% | 6.4% | 6.3% | 10.4% | 5.2% | 1.1% |
| Mar 2026 | 32.1% | 23.8% | 15.7% | 6.1% | 6.3% | 10.5% | 4.2% | 1.2% |
| Apr 2026 | 30.1% | 22.8% | 17.6% | 6% | 5.6% | 12% | 4.4% | 1.6% |
| May 2026 | 29.4% | 21.7% | 20.7% | 7.6% | 4.8% | 9.8% | 4.7% | 1.3% |
| Jun 2026 | 35.4% | 21.9% | 16.7% | 8.4% | 4.7% | 7.9% | 3.4% | 1.6% |
| Jul 2026 | 30.8% | 22.7% | 18.3% | 8.9% | 5.7% | 8.5% | 3.7% | 1.3% |
| Aug 2026 | 26.8% | 24.2% | 19.5% | 8.3% | 7.9% | 7.7% | 4.3% | 1.2% |
| Sep 2026 | — | — | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 26.8% | 5.4K | 0% | -3.9 points | |
| 2, held 2nd | 24.2% | 4.9K | +22.3% | +1.5 points | |
| 3, held 3rd | 19.5% | 3.9K | +21.7% | +1.1 points | |
| 4, held 4th | 8.3% | 1.7K | +7% | -0.6 points | |
| 5, moved from 6th to 5th | 7.9% | 1.6K | +60% | +2.3 pointsmoved from 6th to 5th | |
| 6, moved from 5th to 6th | 7.7% | 1.5K | +3.4% | -0.8 pointsmoved from 5th to 6th | |
| 7, held 7th | 4.3% | 870 | +33.8% | +0.6 points | |
| 8, held 8th | 1.2% | 240 | +4.3% | -0.1 points |
26.8%
held 1st · 5.4K estimated branded searches · 0% vs prior month · -3.9 points
24.2%
held 2nd · 4.9K estimated branded searches · +22.3% vs prior month · +1.5 points
19.5%
held 3rd · 3.9K estimated branded searches · +21.7% vs prior month · +1.1 points
8.3%
held 4th · 1.7K estimated branded searches · +7% vs prior month · -0.6 points
5.
Panhead7.9%
moved from 6th to 5th · 1.6K estimated branded searches · +60% vs prior month · +2.3 points
6.
Sawmill7.7%
moved from 5th to 6th · 1.5K estimated branded searches · +3.4% vs prior month · -0.8 points
7.
4.3%
held 7th · 870 estimated branded searches · +33.8% vs prior month · +0.6 points
1.2%
held 8th · 240 estimated branded searches · +4.3% vs prior month · -0.1 points
Compare search popularity between Emerson's and its closest rivals
How has branded search demand for Emerson's changed in New Zealand over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Emerson's in New Zealand rose from 4.4K to 5.4K.
- Across the 11 months ending August 2026, Emerson's’ estimated Share of Search among craft beer brands in New Zealand increased from 19.8% to 26.8%.
- Across the 11 months ending August 2026, Emerson's’ estimated Share of Search among craft beer brands in New Zealand peaked at 35.4% in June 2026 and was lowest at 19.1% in December 2025.
- Across the 11 months ending August 2026, Emerson's rose from 3rd to 1st among craft beer brands in New Zealand.
How did search popularity change for New Zealand craft beer brands in August 2026?
6 changes
In August 2026, Panhead overtook Sawmill to rank 5th among craft beer brands in New Zealand, at 7.9%.
In August 2026, Garage Project gained estimated Share of Search among craft beer brands in New Zealand, from 22.7% to 24.2%.
In August 2026, Parrotdog gained estimated Share of Search among craft beer brands in New Zealand, from 18.3% to 19.5%.
In August 2026, Tuatara gained estimated Share of Search among craft beer brands in New Zealand, from 3.7% to 4.3%.
In August 2026, Emerson's lost estimated Share of Search among craft beer brands in New Zealand, from 30.8% to 26.8%.
In August 2026, Sawmill lost estimated Share of Search among craft beer brands in New Zealand, from 8.5% to 7.7%.
How is Emerson's measured?
Brandwave collects information about searches that people make online using Emerson's’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
4 branded search terms
- emerson's brewery
- emersons beer
- emersons brewery
- emersons brewing
Who owns Emerson's?
Emerson's is owned by 
Lion New Zealand. Brandwave also tracks Panhead and 
Havana Coffee Works, owned by the same company, in New Zealand.
Do you work for Emerson's? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Emerson's your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.