How popular isMac's in search?
In August 2026, there were an estimated 560 branded searches for Mac's in New Zealand which is down 33.3% over the last 11 months. Mac's holds 1.6% estimated Share of Search among New Zealand beer brands and is ranked 8th of 9 competitors for search popularity.
Speight's30.2%
Steinlager20.4%
Heineken17.1%
Corona11.5%Tui7.6%
Lion Red4.1%
Mac's1.6%
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Which beer brands compete with Mac's?
Share of Search by month for Speight's, Steinlager, Heineken, Corona, Tui, Export Gold, Lion Red, Mac's. The figures are in the table below the chart.
View monthly share of search table
| Month | Speight's | Steinlager | Heineken | Corona | Tui | Export Gold | Lion Red | Mac's | DB Export |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 31.2% | 17.7% | 17.3% | 11.5% | 8.6% | 5.4% | 3.9% | 2.2% | 2.2% |
| Nov 2025 | 32.5% | 19.3% | 16.4% | 11% | 7.3% | 5.1% | 4.7% | 1.9% | 1.8% |
| Dec 2025 | 34.3% | 18% | 15% | 12.7% | 6.5% | 5.7% | 4.2% | 1.8% | 1.8% |
| Jan 2026 | 35.8% | 18.4% | 15% | 9.8% | 7.8% | 5.5% | 3.9% | 2% | 1.7% |
| Feb 2026 | 38.7% | 17.4% | 15.5% | 9.8% | 7.1% | 4.7% | 3.8% | 1.6% | 1.4% |
| Mar 2026 | 34.8% | 20.5% | 15.6% | 9.4% | 7.7% | 5.3% | 4% | 1.4% | 1.5% |
| Apr 2026 | 34.1% | 17.2% | 16.9% | 10.6% | 8.2% | 5.4% | 4.4% | 1.7% | 1.5% |
| May 2026 | 33.1% | 17.2% | 17.9% | 10.8% | 8.4% | 5.5% | 4.3% | 1.4% | 1.5% |
| Jun 2026 | 32% | 18.6% | 19.2% | 9.8% | 7% | 6% | 4.5% | 1.6% | 1.4% |
| Jul 2026 | 31.5% | 18.5% | 17% | 11.1% | 8.8% | 6.1% | 3.7% | 2% | 1.4% |
| Aug 2026 | 30.2% | 20.4% | 17.1% | 11.5% | 7.6% | 5.9% | 4.1% | 1.6% | 1.6% |
| Sep 2026 | — | — | — | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 30.2% | 10.5K | -0.19% | -1.3 points | |
| 2, held 2nd | 20.4% | 7.1K | +14.8% | +1.9 points | |
| 3, held 3rd | 17.1% | 5.9K | +5.1% | +0.2 points | |
| 4, held 4th | 11.5% | 4K | +8.7% | +0.5 points | |
| 5, held 5th | 7.6% | 2.6K | -10.2% | -1.2 points | |
| 6, held 6th | 5.9% | 2K | -0.49% | -0.3 points | |
| 7, held 7th | 4.1% | 1.4K | +15.3% | +0.4 points | |
| 8, held 8th | 1.6% | 560 | -13.8% | -0.3 points | |
| 9, held 9th | 1.6% | 540 | +17.4% | +0.2 points |
30.2%
held 1st · 10.5K estimated branded searches · -0.19% vs prior month · -1.3 points
20.4%
held 2nd · 7.1K estimated branded searches · +14.8% vs prior month · +1.9 points
3.
Heineken17.1%
held 3rd · 5.9K estimated branded searches · +5.1% vs prior month · +0.2 points
4.
Corona11.5%
held 4th · 4K estimated branded searches · +8.7% vs prior month · +0.5 points
5.
7.6%
held 5th · 2.6K estimated branded searches · -10.2% vs prior month · -1.2 points
5.9%
held 6th · 2K estimated branded searches · -0.49% vs prior month · -0.3 points
7.
Lion Red4.1%
held 7th · 1.4K estimated branded searches · +15.3% vs prior month · +0.4 points
8.
Mac's1.6%
held 8th · 560 estimated branded searches · -13.8% vs prior month · -0.3 points
1.6%
held 9th · 540 estimated branded searches · +17.4% vs prior month · +0.2 points
Compare search popularity between Mac's and its closest rivals
How has branded search demand for Mac's changed in New Zealand over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Mac's in New Zealand fell from 840 to 560.
- Across the 11 months ending August 2026, Mac's’ estimated Share of Search among beer brands in New Zealand decreased from 2.2% to 1.6%.
How did search popularity change for New Zealand beer brands in August 2026?
5 changes
In August 2026, Steinlager gained estimated Share of Search among beer brands in New Zealand, from 18.5% to 20.4%.
In August 2026, Speight's lost estimated Share of Search among beer brands in New Zealand, from 31.5% to 30.2%.
In August 2026, Tui lost estimated Share of Search among beer brands in New Zealand, from 8.8% to 7.6%.
Estimated monthly branded searches for DB Export in New Zealand fell 34.9% over 11 measured months, from 830 to 540 in August 2026.
Estimated monthly branded searches for Mac's in New Zealand fell 33.3% over 11 measured months, from 840 to 560 in August 2026.
How is Mac's measured?
Brandwave collects information about searches that people make online using Mac's’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
4 branded search terms
- macs beer
- macs brewery
- macs gold beer
- macs low carb beer
Who owns Mac's?
Mac's is owned by 
Lion. Brandwave also tracks Speight's, Lion Red, Steinlager and Steinlager Zero, owned by the same company, in New Zealand.
Do you work for Mac's? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Mac's your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.