Brandwave

Beer brands in New Zealand:Which brands are most popular in search?

In August 2026, Speight's was the most searched among beer brands in New Zealand, with an estimated 10.5K branded searches and 30.2% estimated Share of Search within this set.

Share of Search, August 2026
  1. Speight's30.2%
  2. Steinlager20.4%
  3. Heineken17.1%
  4. Corona11.5%
  5. Tui7.6%
  6. Export Gold5.9%
  7. Lion Red4.1%
  8. Mac's1.6%
  9. DB Export1.6%

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Share of SearchLeaderboard

Compare the mainstream beer brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among beer brands in New Zealand, by month

Share of Search by month for Speight's, Steinlager, Heineken, Corona, Tui, Export Gold, Lion Red. The figures are in the table below the chart.

View monthly share of search table
MonthSpeight'sSteinlagerHeinekenCoronaTuiExport GoldLion RedMac'sDB Export
Oct 202531.2%17.7%17.3%11.5%8.6%5.4%3.9%2.2%2.2%
Nov 202532.5%19.3%16.4%11%7.3%5.1%4.7%1.9%1.8%
Dec 202534.3%18%15%12.7%6.5%5.7%4.2%1.8%1.8%
Jan 202635.8%18.4%15%9.8%7.8%5.5%3.9%2%1.7%
Feb 202638.7%17.4%15.5%9.8%7.1%4.7%3.8%1.6%1.4%
Mar 202634.8%20.5%15.6%9.4%7.7%5.3%4%1.4%1.5%
Apr 202634.1%17.2%16.9%10.6%8.2%5.4%4.4%1.7%1.5%
May 202633.1%17.2%17.9%10.8%8.4%5.5%4.3%1.4%1.5%
Jun 202632%18.6%19.2%9.8%7%6%4.5%1.6%1.4%
Jul 202631.5%18.5%17%11.1%8.8%6.1%3.7%2%1.4%
Aug 202630.2%20.4%17.1%11.5%7.6%5.9%4.1%1.6%1.6%
Sep 2026—————————

This month’s ranking, August 2026

  1. 1.Speight's

    30.2%

    held 1st · 10.5K estimated branded searches · -0.19% vs prior month · -1.3 points

  2. 2.Steinlager

    20.4%

    held 2nd · 7.1K estimated branded searches · +14.8% vs prior month · +1.9 points

  3. 3.Heineken

    17.1%

    held 3rd · 5.9K estimated branded searches · +5.1% vs prior month · +0.2 points

  4. 4.Corona

    11.5%

    held 4th · 4K estimated branded searches · +8.7% vs prior month · +0.5 points

  5. 5.Tui

    7.6%

    held 5th · 2.6K estimated branded searches · -10.2% vs prior month · -1.2 points

  6. 6.Export Gold

    5.9%

    held 6th · 2K estimated branded searches · -0.49% vs prior month · -0.3 points

  7. 7.Lion Red

    4.1%

    held 7th · 1.4K estimated branded searches · +15.3% vs prior month · +0.4 points

  8. 8.Mac's

    1.6%

    held 8th · 560 estimated branded searches · -13.8% vs prior month · -0.3 points

  9. 9.DB Export

    1.6%

    held 9th · 540 estimated branded searches · +17.4% vs prior month · +0.2 points

Compare search popularity between leading brands

Which brand is most popular in search among beer brands in New Zealand?

In August 2026, Speight's was the most searched among beer brands in New Zealand, with an estimated 10.5K branded searches and 30.2% estimated Share of Search within this set. Steinlager is in 2nd place, 9.8 percentage points behind at 20.4% Share of Search.

New Zealand beer brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Speight's31.2% → 30.2%38.7%Feb 202630.2%Aug 20261st
Steinlager17.7% → 20.4%20.5%Mar 202617.2%Apr 20262nd
Heineken17.3% → 17.1%19.2%Jun 202615%Jan 20263rd
Corona11.5%12.7%Dec 20259.4%Mar 20264th
Tui8.6% → 7.6%8.8%Jul 20266.5%Dec 20255th
Export Gold5.4% → 5.9%6.1%Jul 20264.7%Feb 20266th
Lion Red3.9% → 4.1%4.7%Nov 20253.7%Jul 20267th
Mac's2.2% → 1.6%2.2%Oct 20251.4%May 20268th
DB Export2.2% → 1.6%2.2%Oct 20251.4%Jun 20269th

Each finding as a sentence

  • Across the 11 months ending August 2026, Speight's’ estimated Share of Search among beer brands in New Zealand decreased from 31.2% to 30.2%.
  • Across the 11 months ending August 2026, Steinlager’s estimated Share of Search among beer brands in New Zealand increased from 17.7% to 20.4%.
  • Across the 11 months ending August 2026, Tui’s estimated Share of Search among beer brands in New Zealand decreased from 8.6% to 7.6%.
  • Across the 11 months ending August 2026, Mac's’ estimated Share of Search among beer brands in New Zealand decreased from 2.2% to 1.6%.
  • Across the 11 months ending August 2026, DB Export’s estimated Share of Search among beer brands in New Zealand decreased from 2.2% to 1.6%.
  • Across the 11 months ending August 2026, Speight's’ estimated Share of Search among beer brands in New Zealand peaked at 38.7% in February 2026 and was lowest at 30.2% in August 2026.
  • Across the 11 months ending August 2026, Steinlager’s estimated Share of Search among beer brands in New Zealand peaked at 20.5% in March 2026 and was lowest at 17.2% in April 2026.
  • Across the 11 months ending August 2026, Heineken’s estimated Share of Search among beer brands in New Zealand peaked at 19.2% in June 2026 and was lowest at 15% in January 2026.
  • Across the 11 months ending August 2026, Corona’s estimated Share of Search among beer brands in New Zealand peaked at 12.7% in December 2025 and was lowest at 9.4% in March 2026.
  • Across the 11 months ending August 2026, Tui’s estimated Share of Search among beer brands in New Zealand peaked at 8.8% in July 2026 and was lowest at 6.5% in December 2025.
  • Across the 11 months ending August 2026, Export Gold’s estimated Share of Search among beer brands in New Zealand peaked at 6.1% in July 2026 and was lowest at 4.7% in February 2026.
  • Across the 11 months ending August 2026, Heineken, Corona, Export Gold and Lion Red held steady: their estimated Share of Search among beer brands in New Zealand each moved less than 0.5 percentage points.

How did search popularity change for New Zealand beer brands in August 2026?

  1. In August 2026, Steinlager gained estimated Share of Search among beer brands in New Zealand, from 18.5% to 20.4%.

  2. In August 2026, Speight's lost estimated Share of Search among beer brands in New Zealand, from 31.5% to 30.2%.

  3. In August 2026, Tui lost estimated Share of Search among beer brands in New Zealand, from 8.8% to 7.6%.

  4. Estimated monthly branded searches for DB Export in New Zealand fell 34.9% over 11 measured months, from 830 to 540 in August 2026.

  5. Estimated monthly branded searches for Mac's in New Zealand fell 33.3% over 11 measured months, from 840 to 560 in August 2026.

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