Heineken vs Speight's:Which is more popular by branded search in New Zealand?
In August 2026, Speight's had more branded searches than Heineken among beer brands in New Zealand. Speight's was estimated to have 10.5K branded searches compared to Heineken’s 5.9K, and held a 30.2% Share of Search versus Heineken’s 17.1%.
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Which is more popular in search, Heineken or Speight's?
Compare the mainstream beer brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Speight's, Heineken. The figures are in the table below the chart.
View monthly share of search table
| Month | Speight's | Steinlager | Heineken | Corona | Tui | Export Gold | Lion Red | Mac's | DB Export |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 31.2% | 17.7% | 17.3% | 11.5% | 8.6% | 5.4% | 3.9% | 2.2% | 2.2% |
| Nov 2025 | 32.5% | 19.3% | 16.4% | 11% | 7.3% | 5.1% | 4.7% | 1.9% | 1.8% |
| Dec 2025 | 34.3% | 18% | 15% | 12.7% | 6.5% | 5.7% | 4.2% | 1.8% | 1.8% |
| Jan 2026 | 35.8% | 18.4% | 15% | 9.8% | 7.8% | 5.5% | 3.9% | 2% | 1.7% |
| Feb 2026 | 38.7% | 17.4% | 15.5% | 9.8% | 7.1% | 4.7% | 3.8% | 1.6% | 1.4% |
| Mar 2026 | 34.8% | 20.5% | 15.6% | 9.4% | 7.7% | 5.3% | 4% | 1.4% | 1.5% |
| Apr 2026 | 34.1% | 17.2% | 16.9% | 10.6% | 8.2% | 5.4% | 4.4% | 1.7% | 1.5% |
| May 2026 | 33.1% | 17.2% | 17.9% | 10.8% | 8.4% | 5.5% | 4.3% | 1.4% | 1.5% |
| Jun 2026 | 32% | 18.6% | 19.2% | 9.8% | 7% | 6% | 4.5% | 1.6% | 1.4% |
| Jul 2026 | 31.5% | 18.5% | 17% | 11.1% | 8.8% | 6.1% | 3.7% | 2% | 1.4% |
| Aug 2026 | 30.2% | 20.4% | 17.1% | 11.5% | 7.6% | 5.9% | 4.1% | 1.6% | 1.6% |
| Sep 2026 | — | — | — | — | — | — | — | — | — |
How has the Heineken and Speight's comparison changed over the last 12 months?
3 findings
- Speight's was ahead of Heineken in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Heineken’s estimated Share of Search among beer brands in New Zealand moved from 17.3% to 17.1%, and its estimated monthly branded searches moved from 6.5K to 5.9K.
- Across the 11 months ending August 2026, Speight's’ estimated Share of Search among beer brands in New Zealand moved from 31.2% to 30.2%, and its estimated monthly branded searches moved from 11.8K to 10.5K.
How did search popularity change for New Zealand beer brands in August 2026?
1 change
In August 2026, Speight's lost estimated Share of Search among beer brands in New Zealand, from 31.5% to 30.2%.
How each brand is measured
Brandwave collects information about searches that people make online using Heineken’s and Speight's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Heineken
18 branded search terms
- 0 0 heineken
- heineken
- heineken 0
- heineken 0 0
- heineken 0 0 beer
- heineken 24
- heineken beer
- heineken can
- heineken com
- heineken cost
- heineken experience museum
- heineken glasses
- heineken lager
- heineken near me
- heineken nz
- heineken pak n save
- heineken specials
- heineken zero
Speight's
19 branded search terms
- lime speights
- shop speights
- speights beer
- speights brewery tours
- speights lager
- speights lime
- speights low carb
- speights low carb beer
- speights mid ale
- speights near me
- speights nz
- speights old dark
- speights summit
- speights summit lime
- speights summit ultra
- speights summit ultra lime
- speights summit ultra pak n save
- speights ultra
- speights ultra low carb
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