Brandwave

How popular isDB Export?

In September 2026, people searched for DB Export by name about 610 times in New Zealand, a 14.1% decrease from the previous year. These searches made up 1.3% of all New Zealand beer brand searches, placing DB Export 12th out of 13 brands. When we asked both ChatGPT and Google AI Overviews about beer brands, DB Export did not appear in any of the answers.

Search and AI answers in September 2026

DB Export is the 12th most searched of 13 competitors and not listed in any AI answer.

  1. Speight'sShare of searches 21.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  2. SteinlagerShare of searches 14.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. HeinekenShare of searches 13.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. Garage ProjectShare of searches 10.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  5. DB ExportShare of searches 1.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

+8 more

DB Export website (opens in a new tab)

Follow DB Export and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top beer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, DB Export did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Steinlager1st
  2. Speight's2nd
  3. Garage Project3rd
  4. Panhead4th
  5. Tui5th
  6. Monteith's6th
  7. Parrotdog7th
  8. +3 more
  9. Corona–
  10. DB Export–
  11. Mac's–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Steinlager5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Speight's4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Garage Project4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Panhead4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Tui4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Parrotdog3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Monteith's2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Export Gold1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Lion Red1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • DB Export0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+3 more

See every answer about beer brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Which beer brands compete with DB Export?

DB Export against beer brands in New Zealand, by month

Share of searches by month for Speight's, Steinlager, Heineken, Garage Project, Corona, Panhead, Parrotdog, Tui, Export Gold, Monteith's, Lion Red, DB Export. The figures are in the table below the chart.

View monthly share of searches table
MonthSpeight'sSteinlagerHeinekenGarage ProjectCoronaPanheadParrotdogTuiExport GoldMonteith'sLion RedDB ExportMac's
Oct 202520.3%12.5%11.7%11.6%7%6.5%11.1%6.4%4%3.5%2.8%1.4%1.5%
Nov 202520.8%13.8%11.1%10.9%6.4%6%12.6%5.4%3.7%3.3%3.4%1.2%1.3%
Dec 202523.3%13.4%10.6%10.3%7.4%6.3%9.9%5%4.3%3.7%3.2%1.2%1.2%
Jan 202624%13.4%10.4%9.7%5.8%6.9%9.4%5.9%4.1%5.2%2.9%1.1%1.3%
Feb 202626.9%13.3%11.3%10.3%6.2%6.8%6.6%5.6%3.6%4.3%3%0.85%1.1%
Mar 202624.5%15.6%11.3%10.1%5.9%6.5%6.6%6.1%4.2%4.3%3.1%0.91%0.97%
Apr 202623.7%13%12.3%9.9%6.8%6.2%7.7%6.4%4.2%4.3%3.4%0.97%1.1%
May 202622%12.7%12.6%9.7%6.7%6.1%9.3%6.5%4.1%5%3.2%0.9%0.93%
Jun 202621.7%13.8%13.9%10.9%6.2%6.1%8.3%5.5%4.5%3.7%3.4%0.83%1.2%
Jul 202622%14.3%12.5%9.5%7.6%6.1%7.7%7%4.8%3.4%2.9%0.79%1.4%
Aug 202620.3%15.2%12%10.7%7.5%7.2%8.6%5.8%4.4%3.1%3.1%0.92%1.1%
Sep 202621.7%14.9%13.4%10.5%7.4%6.9%6.8%5.6%4.2%3.1%3%1.3%1.2%

  1. 1.Speight's

    21.7%

    Held 1st. 10.3K estimated branded searches, +11% vs prior month. Share +1.3 points.

  2. 2.Steinlager

    14.9%

    Held 2nd. 7K estimated branded searches, +2.2% vs prior month. Share -0.3 points.

  3. 3.Heineken

    13.4%

    Held 3rd. 6.4K estimated branded searches, +16.5% vs prior month. Share +1.4 points.

  4. 4.Garage Project

    10.5%

    Held 4th. 5K estimated branded searches, +2.3% vs prior month. Share -0.2 points.

  5. 5.Corona

    7.4%

    Moved from 6th to 5th. 3.5K estimated branded searches, +3.2% vs prior month. Share -0.1 points.

  6. 6.Panhead

    6.9%

    Moved from 7th to 6th. 3.3K estimated branded searches, -0.61% vs prior month. Share -0.3 points.

  7. 7.Parrotdog

    6.8%

    Moved from 5th to 7th. 3.2K estimated branded searches, -17.9% vs prior month. Share -1.8 points.

  8. 8.Tui

    5.6%

    Held 8th. 2.7K estimated branded searches, +0.76% vs prior month. Share -0.2 points.

  9. 9.Export Gold

    4.2%

    Held 9th. 2K estimated branded searches, -1% vs prior month. Share -0.2 points.

  10. 10.Monteith's

    3.1%

    Held 10th. 1.5K estimated branded searches, +5% vs prior month. Share 0 points.

  11. 11.Lion Red

    3%

    Held 11th. 1.4K estimated branded searches, +1.4% vs prior month. Share -0.1 points.

  12. 12.DB Export

    1.3%

    Moved from 13th to 12th. 610 estimated branded searches, +45.2% vs prior month. Share +0.4 points.

  13. 13.Mac's

    1.2%

    Moved from 12th to 13th. 570 estimated branded searches, +14% vs prior month. Share +0.1 points.

Compare popularity between DB Export and its closest rivals

Every comparison with DB Export

12 comparisons

How has branded search demand for DB Export changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for DB Export in New Zealand fell from 710 to 610.
  • Across the 12 months ending September 2026, DB Export rose from 13th to 12th among beer brands in New Zealand.

How did search popularity change for New Zealand beer brands in September 2026?

6 changes

  1. In September 2026, Heineken gained share of searches among beer brands in New Zealand, from 12% to 13.4%.

  2. In September 2026, Speight's gained share of searches among beer brands in New Zealand, from 20.3% to 21.7%.

  3. In September 2026, Parrotdog lost share of searches among beer brands in New Zealand, from 8.6% to 6.8%.

  4. In September 2026, Corona rose from 6th to 5th among beer brands in New Zealand.

  5. In September 2026, DB Export rose from 13th to 12th among beer brands in New Zealand.

  6. In September 2026, Panhead rose from 7th to 6th among beer brands in New Zealand.

How are DB Export’s branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using DB Export’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • db export
  • db export beer
  • db export citrus
  • dbexport

How the Brand Demand Index is measured

Who owns DB Export?

DB Export is owned by DB Breweries. Brandwave also tracks Tuatara, Export Gold, Monteith's, Old Mout, Rekorderlig and Tui, owned by the same company, in New Zealand.

Do you work for DB Export? To request corrections or removal please contact us via our support page and we will be happy to assist.

Creator with pink hair and a pink jacket

Is DB Export your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free