Brandwave

How popular isOld Mout in search?

In August 2026, there were an estimated 410 branded searches for Old Mout in New Zealand which held steady over the last 11 months. Old Mout holds 7.5% estimated Share of Search among New Zealand cider brands and is ranked 5th of 5 competitors for search popularity.

Share of Search, August 2026
  1. Monteith's35.9%
  2. Zeffer22.4%
  3. Somersby21.3%
  4. Rekorderlig12.9%
  5. Old Mout7.5%
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Which cider brands compete with Old Mout?

Old Mout against cider brands in New Zealand, by month

Share of Search by month for Monteith's, Zeffer, Somersby, Rekorderlig, Old Mout. The figures are in the table below the chart.

View monthly share of search table
MonthMonteith'sZefferSomersbyRekorderligOld Mout
Oct 202538.6%17.6%26%11.6%6.3%
Nov 202538.8%21.3%24.3%11.3%4.3%
Dec 202538%20.3%25%12.1%4.7%
Jan 202646.2%16.7%20.7%11%5.4%
Feb 202646.7%17%21.6%9.3%5.4%
Mar 202643.7%18.3%21.4%10.9%5.7%
Apr 202642.1%14.9%23.9%12.2%6.9%
May 202647.7%13.6%19.8%12.7%6.2%
Jun 202641.8%15.7%22.7%13%6.7%
Jul 202641.4%15.8%22.4%13.8%6.6%
Aug 202635.9%22.4%21.3%12.9%7.5%
Sep 2026—————

  1. 1.Monteith's

    35.9%

    held 1st · 2K estimated branded searches · -2% vs prior month · -5.5 points

  2. 2.Zeffer

    22.4%

    moved from 3rd to 2nd · 1.2K estimated branded searches · +59.7% vs prior month · +6.6 points

  3. 3.Somersby

    21.3%

    moved from 2nd to 3rd · 1.2K estimated branded searches · +7.3% vs prior month · -1.1 points

  4. 4.Rekorderlig

    12.9%

    held 4th · 710 estimated branded searches · +6% vs prior month · -0.9 points

  5. 5.Old Mout

    7.5%

    held 5th · 410 estimated branded searches · +28.1% vs prior month · +0.9 points

Compare search popularity between Old Mout and its closest rivals

How has branded search demand for Old Mout changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Old Mout in New Zealand held steady, from 400 to 410.
  • Across the 11 months ending August 2026, Old Mout’s estimated Share of Search among cider brands in New Zealand increased from 6.3% to 7.5%.
  • Across the 11 months ending August 2026, Old Mout’s estimated Share of Search among cider brands in New Zealand peaked at 7.5% in August 2026 and was lowest at 4.3% in November 2025.

How did search popularity change for New Zealand cider brands in August 2026?

  1. In August 2026, Zeffer overtook Somersby to rank 2nd among cider brands in New Zealand, at 22.4%.

  2. In August 2026, Old Mout gained estimated Share of Search among cider brands in New Zealand, from 6.6% to 7.5%.

  3. In August 2026, Monteith's lost estimated Share of Search among cider brands in New Zealand, from 41.4% to 35.9%.

  4. In August 2026, Somersby lost estimated Share of Search among cider brands in New Zealand, from 22.4% to 21.3%.

  5. In August 2026, Rekorderlig lost estimated Share of Search among cider brands in New Zealand, from 13.8% to 12.9%.

How is Old Mout measured?

Brandwave collects information about searches that people make online using Old Mout’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

6 branded search terms

  • old mout
  • old mout apple cider
  • old mout cider
  • old mout new zealand
  • oldmout
  • oldmout cider

How the Brand Demand Index is measured

Who owns Old Mout?

Old Mout is owned by DB Breweries. Brandwave also tracks Tuatara, DB Export, Export Gold, Monteith's, Rekorderlig and Tui, owned by the same company, in New Zealand.

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