Old Mout vs Rekorderlig:Which is more popular by branded search in New Zealand?
In August 2026, Rekorderlig had more branded searches than Old Mout among cider brands in New Zealand. Rekorderlig was estimated to have 710 branded searches compared to Old Mout’s 410, and held a 12.9% Share of Search versus Old Mout’s 7.5%.
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Which is more popular in search, Old Mout or Rekorderlig?
Compare the cider brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Rekorderlig, Old Mout. The figures are in the table below the chart.
View monthly share of search table
| Month | Monteith's | Zeffer | Somersby | Rekorderlig | Old Mout |
|---|---|---|---|---|---|
| Oct 2025 | 38.6% | 17.6% | 26% | 11.6% | 6.3% |
| Nov 2025 | 38.8% | 21.3% | 24.3% | 11.3% | 4.3% |
| Dec 2025 | 38% | 20.3% | 25% | 12.1% | 4.7% |
| Jan 2026 | 46.2% | 16.7% | 20.7% | 11% | 5.4% |
| Feb 2026 | 46.7% | 17% | 21.6% | 9.3% | 5.4% |
| Mar 2026 | 43.7% | 18.3% | 21.4% | 10.9% | 5.7% |
| Apr 2026 | 42.1% | 14.9% | 23.9% | 12.2% | 6.9% |
| May 2026 | 47.7% | 13.6% | 19.8% | 12.7% | 6.2% |
| Jun 2026 | 41.8% | 15.7% | 22.7% | 13% | 6.7% |
| Jul 2026 | 41.4% | 15.8% | 22.4% | 13.8% | 6.6% |
| Aug 2026 | 35.9% | 22.4% | 21.3% | 12.9% | 7.5% |
| Sep 2026 | — | — | — | — | — |
How has the Old Mout and Rekorderlig comparison changed over the last 12 months?
3 findings
- Rekorderlig was ahead of Old Mout in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Old Mout’s estimated Share of Search among cider brands in New Zealand moved from 6.3% to 7.5%, and its estimated monthly branded searches moved from 400 to 410.
- Across the 11 months ending August 2026, Rekorderlig’s estimated Share of Search among cider brands in New Zealand moved from 11.6% to 12.9%, and its estimated monthly branded searches moved from 740 to 710.
How did search popularity change for New Zealand cider brands in August 2026?
2 changes
In August 2026, Old Mout gained estimated Share of Search among cider brands in New Zealand, from 6.6% to 7.5%.
In August 2026, Rekorderlig lost estimated Share of Search among cider brands in New Zealand, from 13.8% to 12.9%.
How each brand is measured
Brandwave collects information about searches that people make online using Old Mout’s and Rekorderlig’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Old Mout
6 branded search terms
- old mout
- old mout apple cider
- old mout cider
- old mout new zealand
- oldmout
- oldmout cider
Rekorderlig
6 branded search terms
- rekorderlig
- rekorderlig apple cider
- rekorderlig cider
- rekorderlig near me
- rekorderlig new zealand
- rekorderlig nz
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